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Agile Computing: Blog Post

Buyer Steps - the Book Is Now Available

Buyers are busy, very sophisticated and are beginning to use consumer buying habits to consider business solutions

After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon.  I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sales.

Buyers are busy, very sophisticated and are beginning to use consumer buying habits to consider business solutions.  They are also enabled by technology to weigh their options like never before.  Knowing where they are in their process and what they need at every step is the smart approach to marketing.

If you know of someone who wants to think differently about their buyers and how to accelerate sales cycles in the B2B world, this book is for them.  Marketing and sales can get to be a huge cost center for any organization, Buyer Steps will deliver a framework that helps companies get purposeful in how they interact with buyers.

You can purchase by clicking this thumbnail:

If you do purchase, feel free to send me any comments that might improve the book.  My email is [email protected].  My goal is that the book is a living thing, not a one-time publication.  I hope to update it annually so we all keep getting smarter.

Read the original blog entry...

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps

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