Agile Computing Authors: Yeshim Deniz, Carmen Gonzalez, JP Morgenthal, Liz McMillan, Elizabeth White

Related Topics: Containers Expo Blog, Microservices Expo, @CloudExpo

Containers Expo Blog: Interview

Cloud Computing: Creating a Functioning Market for Capacity

An exclusive Q&A with CiRBA CTO & Co-Founder Andrew Hillier

"Cloud puts control back in the hands of the consumers," noted Andrew Hillier, CTO and co-founder of CiRBA, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. "Cloud computing creates a functioning market for capacity, it gives consumers choices," Hillier continued. "This forces everyone to sharpen their game, from Cloud providers to outsourcers to internal IT. As such, Cloud computing is more of a shift in business model than it is a technology change, and this is what makes it truly different."

Cloud Computing: A very general question first, about Cloud Computing itself: Surely we've heard all of this before in various forms and guises - grid computing / utility computing, etc.? What is different this time - why is everyone so convinced it will now work?

Andrew Hillier: What is different this time is the way Cloud puts control back in the hands of the consumers. If we rewind a couple of decades, the early days of "open systems" were hugely empowering to business groups. If they wanted to deploy a new app they simply purchased some servers and found some suitable space (under a desk would do). Although empowering, this wasn't optimal, and in response to the mess this created, there was a shift in the '90s to more centralized IT management. Although this was very necessary, this also introduced more centralized procurement of hardware, which took some control away from the business groups.

The move toward virtualization in the last decade partially reversed some of the negative effects of this. The one-box-per-app mentality was shattered and much higher utilization and efficiency was made possible. Also, procurement times were shortened by allowing VMs to be spun up on hardware that is already on the floor. But what virtualization did not do is put control back in the hands of the business groups. The main beneficiaries of virtualization are the infrastructure groups, and application owners must still go through them to gain access to new capacity.

Cloud computing brings this cycle full circle, by re-empowering the users of capacity with the ability to get what they need when they need it. This takes them back to the place they were two decades ago, only now they don't stub their toes on the servers under their desks. And because Cloud computing creates a functioning market for capacity, it gives consumers choices. This forces everyone to sharpen their game, from Cloud providers to outsourcers to internal IT. As such, Cloud computing is more of a shift in business model than it is a technology change, and this is what makes it truly different.

Cloud Computing: What are the three main factors driving companies toward the cloud?

Hillier: Ultimately, there is a desire in many organizations to get out of the business of running data centers. Depending on the nature of the organization, this may be impractical, but simplification and driving efficiencies of scale are worthwhile goals, even if they mean you are still in the business of hosting workloads. This is why hybrid Cloud is a common goal.

Until such massive changes in business models are possible, the medium-term goal is often to establish truly shared internal environments, where standardization is the rule, not the exception, and application owners need to justify why they need different hosting strategies or non-standard configurations. This is something rarely achieved through virtualization alone; although it enables sharing, it does not intrinsically drive standardization, and it may not safely support diverse consumers sharing common resources.

Even this may take some time to achieve, and in the short term the goal is often simply to streamline the process of provisioning users with the capacity they need. Being an intermediary between users and their capacity is not a valuable use of an IT organization's time, and enabling users to help themselves will free up valuable resources so they can focus on managing the infrastructure, not the users.

Cloud Computing: And what are the three main barriers preventing some companies from moving some of the on-premise computing to the Cloud?

Hillier: Data centers are full of constraints, and these do not simply disappear when Clouds are introduced. This is the reason hybrid Clouds exist, and it may not be possible to host workloads on external capacity for certain types of applications. Some of the most common barriers to moving to external public Clouds include:

  • Data Sensitivity - it is unwise to take liberties with sensitive data, and applications containing trade secrets, customer information or other sensitive data need to be treated very carefully. Even if the security of such data is protected through a Cloud provider's legal agreements, the damages caused by breaches can go well beyond any legal recourse available.
  • Availability Requirements - many transactional applications require very high availability, and are hosted on highly resilient server infrastructure. Virtual and Cloud environments often provide some form of high availability, but it may not guarantee the level required, and is often achieved through more of a "fail and reboot" method than true resiliency. This works better for stateless components than it does for stateful ones, which may require platforms that do not fail, not ones that can be rebooted quickly.
  • Business Acceptance - even if external capacity is technically suitable, it may not be politically acceptable. There are often business considerations that trump technical ideals, and the concerns of business groups are very important (they are, after all, the ones making the money).

Cloud Computing: How does your own company's offering/s assist CIOs and organizations/companies?

Hillier: When building Cloud infrastructure, there are many components that need to come together. There is a provisioning and orchestration component, which is like the arms and legs of the Cloud. There must be a way to enter requirements, and to monitor and report back on use, which forms the eyes and ears of the Cloud. CiRBA is the brain, and works with all of these components to make sure workloads are routed to the right type of capacity, places on the right servers, and allocated the right resources. This enables a policy-based management approach, and provides intelligence that allows organizations to maximize efficiency and minimize operational risk. By ensuring environments are not over or under-provisioned, and by reporting the true efficiency of virtual and Cloud environments, it all runs like a well-oiled machine.

Cloud Computing: Are there other players in the Cloud ecosystem offering the same - or is your company unique? Why?

Hillier: Our company is unique, as it focuses on the intelligence behind the Cloud, thus optimizing efficiency while reducing risk. It uses multidimensional analysis to understand all the configuration, business and utilization constraints and solve them in a single model. This allows very sophisticated policies to be easily constructed, allowing precise control over areas such as:

  • Technical Compatibility
  • Business Compatibility
  • Utilization & Density Targets
  • Reservations & Over-commit
  • Trending & Growth Modeling
  • Performance & Availability
  • Security & Compliance
  • Location & Facilities
  • Tiering & Affinity

No other technology can do this.

Cloud Computing: We hear talk of a Cloud Revolution and also of a Cloud "evolution" - either way, what kind of time span are we talking about, do you think. In other words, for how long is Cloud Computing going to exert its pull on the minds, hearts, and budgets of all involved in modern-day Enterprise IT?

Hillier: I think it has legs - it is as much a way of thinking as it is a technology. Customers are now empowered to acquire their own capacity, and that will sharpen the game of internal IT groups and external infrastructure providers. Just like you can't unlearn something, you probably won't see thinking shift back to the captive, long procurement cycle IT model.

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...