AUSTIN, TX -- (MARKET WIRE) -- 01/24/06 -- Varsity Media Group, Inc., a leading provider of social media and entertainment network dedicated to teens, today announced that Jay Furrow has been appointed to serve as the Company’s Chairman.

Jay Furrow, who has served on the Company’s board since December of 2004, is the former CEO and current board member of Innovo Group Inc., a fashion company based out of Los Angeles and a board member of Digital Lifestyles Group, Inc., a Los Angeles-based consumer electronics company.

Kelly Hoffman, the Company’s founder and CEO, commented, “We are extremely excited to announce the appointment of Jay as the Company’s Chairman. Jay has played an integral role in the company’s strategic direction over the last year, and I look forward to working even closer with him as we continue to build what we believe is truly a unique social media and entertainment network.”

About Varsity Media Group

Varsity Media Group, Inc. is a teen-centric social entertainment media company that delivers relevant programming and content via the Internet and mobile devices as well as traditional platforms such as television and VOD. Varsity Media Group’s content is available on Varsity TV, VarsityWorld.com, Varsity On Demand and Varsity Mobile. The collective offerings allow teens to experience entertainment on their own terms and on the screen of their choice. Varsity Media Group’s programming features teen created video and professionally produced sports series, reality shows, dramas, comedies, music shows, animation and films.

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