Welcome!

Agile Computing Authors: Elizabeth White, Mark Ross-Smith, Mano Marks, Pat Romanski, Liz McMillan

Related Topics: Recurring Revenue, Java IoT

Recurring Revenue: Article

The Oracle-Sun Buddyfest: What's It All Mean?

Larry Ellison Commits to Java For At Least Another Decade in "Town Hall Meeting" with Sun's McNealy

In what the two companies billed as an "employee town hall," Oracle and Sun put their respective CEOs on stage January 10 to talk about the companies' relationship and future directions.

The "town" in this case was Redwood Shores, CA, or, more specifically, Oracle's Oz-like campus within that city's confines. The "hall" was Oracle's conference center.

Because the presentation was pitched primarily at employees of Sun and Oracle, the two chiefs, known for their aggressive stances, were in a jovial, frequently joking mood. Oracle's Larry Ellison (pictured) came off as the funnier and more amped up of the two. Sun's Scott McNealy seemed uncharacteristically subdued, perhaps because he wasn't on his own turf. He even joked that Sun lacks a capacious venue like Oracle's conference center, which was why he was in Redwood Shores.


Watch McNealy and Ellison on SYS-CON.TV

Employees of the two companies comprised most of the several-hundred strong that filled the center, and the message to them was:

* Take your Oracle/Sun counterpart to lunch
* Get out and sell
* Hammer the competition
* Prefer Oracle on Sun (over IBM)
* Java Rules, .Net drools

After both confirmed that Oracle was not buying Sun, McNealy did say, "We're on the same side, on the same team." The two men then brought the audience back to the 1980s, extolling the virtues of open systems and standards.

Interestingly, Ellison, more than McNealy, emphasized the "open" message, even though Sun had first staked out that territory with "Open Systems for Open Minds" campaign, launched 20 years ago. "We're betting that standards win," said the Oracle chief.

As part of their mutual initiative, Sun Ultra Sparc 4 models will come with Oracle bundled "free"--"going for share," as McNealy termed this arrangement. Buyers may elect to receive the software by agreeing to buy a one-year service contract from Oracle. Ellison assured the audience that Oracle sales reps will receive a commission on each such bundle.


More Stories By John A. Barry

John A. Barry is a former managing editor of InfoWorld and former editor-in-chief of DBMS Magazine. He also worked for Sun Microsystems in the late 1980s, and is the author of Technobabble, the definitive guide to the use (and misuse) of language in the IT industry.

Comments (11) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Bill H. 01/19/06 12:05:40 PM EST

Ellison was funnier than Scott??? By what measure?
I seemed to me Ellison had a tough time trying to think of something witty to say, whereas Scott was always finding funny lines. He got more laughs too.

Technology Tuesday 01/12/06 09:13:08 AM EST

How often do 3 of the Valley's biggest superstars make public apperarances on the same day: Steve Jobs of Apple, Scott McNealy of Sun Microsystems and Larry Ellison of Oracle...incredible.

InOtherNews 01/12/06 09:09:10 AM EST

'Sun CEO Scott McNealy started Tuesday's "town meeting" session for media and employees at Oracle headquarters by dispelling rumors that the two companies might be poised to announce a merger. But when he turned to Oracle CEO Larry Ellison for confirmation, he only heard hems and haws.' That was eWeek's take.

Oracle-Sun vs Apple 01/12/06 08:41:06 AM EST

Whats it all mean? The answer surely is simple: it means that Steve Jobs was getting all the attention because of Apple's sales reaching $5.7 billion last quarter, outstripping the company's $4.7 billion prediction as demand soared for iPod music players and Macintosh computers.

This was the Sun-Oracle answer. But the Apple numbers deservedly got 100x more attention.

NZheretic 01/12/06 08:21:00 AM EST

It makes a lot of sense for Sun to open source the Java Libraries and Solaris Kernel.

fm6 01/12/06 08:19:11 AM EST

I find it hard to believe that Sun can create software that's so good, people will buy Sun hardware just to run it. And if it's open source, they probably won't need Sun hardware to run it

No Surprise 01/12/06 08:16:32 AM EST

||| Oracle's Larry Ellison came off as the funnier and more amped up of the two |||

McNealy's too clever by half, and humor has to be scripted for him. Larry's funny on the fly.

Sun-Oracle 01/12/06 08:04:30 AM EST

So Larry's not gonna buy out Scottie? oh well...Bill's heart must have stopped there just for a moment. It seems he'll continue to be King Pin however for a goodly while yet.

QuoteUnquote 01/12/06 07:50:41 AM EST

McNealy (commenting on Oracle's plush auditorium): "We don't have a room like this. The hardware business has lower margins, I think. ... So, Larry, are you buying Sun?"
Ellison: "Well, you know, Scott ..."
McNealy: "A simple 'yes' or 'no' will do."
Ellison: "You'll see it in the newspapers. Oracle's strong preference is to do everything hostilely."

JDJ News Desk 01/11/06 01:26:44 AM EST

Because the presentation was pitched primarily at employees of Sun and Oracle, the two chiefs, known for their aggressive stances, were in a jovial, frequently joking mood. Oracle's Larry Ellison came off as the funnier and more amped up of the two. Sun's Scott McNealy seemed uncharacteristically subdued, perhaps because he wasn't on his own turf. He even joked that Sun lacks a capacious venue like Oracle's conference center, which was why he was in Redwood Shores.

JDJ News Desk 01/11/06 01:04:49 AM EST

Because the presentation was pitched primarily at employees of Sun and Oracle, the two chiefs, known for their aggressive stances, were in a jovial, frequently joking mood. Oracle's Larry Ellison came off as the funnier and more amped up of the two. Sun's Scott McNealy seemed uncharacteristically subdued, perhaps because he wasn't on his own turf. He even joked that Sun lacks a capacious venue like Oracle's conference center, which was why he was in Redwood Shores.

@ThingsExpo Stories
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...