Welcome!

Agile Computing Authors: Elizabeth White, Pat Romanski, Jeev Trika, Liz McMillan, Yakov Fain

Related Topics: Recurring Revenue, Java IoT

Recurring Revenue: Article

The Oracle-Sun Buddyfest: What's It All Mean?

Larry Ellison Commits to Java For At Least Another Decade in "Town Hall Meeting" with Sun's McNealy

In what the two companies billed as an "employee town hall," Oracle and Sun put their respective CEOs on stage January 10 to talk about the companies' relationship and future directions.

The "town" in this case was Redwood Shores, CA, or, more specifically, Oracle's Oz-like campus within that city's confines. The "hall" was Oracle's conference center.

Because the presentation was pitched primarily at employees of Sun and Oracle, the two chiefs, known for their aggressive stances, were in a jovial, frequently joking mood. Oracle's Larry Ellison (pictured) came off as the funnier and more amped up of the two. Sun's Scott McNealy seemed uncharacteristically subdued, perhaps because he wasn't on his own turf. He even joked that Sun lacks a capacious venue like Oracle's conference center, which was why he was in Redwood Shores.


Watch McNealy and Ellison on SYS-CON.TV

Employees of the two companies comprised most of the several-hundred strong that filled the center, and the message to them was:

* Take your Oracle/Sun counterpart to lunch
* Get out and sell
* Hammer the competition
* Prefer Oracle on Sun (over IBM)
* Java Rules, .Net drools

After both confirmed that Oracle was not buying Sun, McNealy did say, "We're on the same side, on the same team." The two men then brought the audience back to the 1980s, extolling the virtues of open systems and standards.

Interestingly, Ellison, more than McNealy, emphasized the "open" message, even though Sun had first staked out that territory with "Open Systems for Open Minds" campaign, launched 20 years ago. "We're betting that standards win," said the Oracle chief.

As part of their mutual initiative, Sun Ultra Sparc 4 models will come with Oracle bundled "free"--"going for share," as McNealy termed this arrangement. Buyers may elect to receive the software by agreeing to buy a one-year service contract from Oracle. Ellison assured the audience that Oracle sales reps will receive a commission on each such bundle.


More Stories By John A. Barry

John A. Barry is a former managing editor of InfoWorld and former editor-in-chief of DBMS Magazine. He also worked for Sun Microsystems in the late 1980s, and is the author of Technobabble, the definitive guide to the use (and misuse) of language in the IT industry.

Comments (11) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Bill H. 01/19/06 12:05:40 PM EST

Ellison was funnier than Scott??? By what measure?
I seemed to me Ellison had a tough time trying to think of something witty to say, whereas Scott was always finding funny lines. He got more laughs too.

Technology Tuesday 01/12/06 09:13:08 AM EST

How often do 3 of the Valley's biggest superstars make public apperarances on the same day: Steve Jobs of Apple, Scott McNealy of Sun Microsystems and Larry Ellison of Oracle...incredible.

InOtherNews 01/12/06 09:09:10 AM EST

'Sun CEO Scott McNealy started Tuesday's "town meeting" session for media and employees at Oracle headquarters by dispelling rumors that the two companies might be poised to announce a merger. But when he turned to Oracle CEO Larry Ellison for confirmation, he only heard hems and haws.' That was eWeek's take.

Oracle-Sun vs Apple 01/12/06 08:41:06 AM EST

Whats it all mean? The answer surely is simple: it means that Steve Jobs was getting all the attention because of Apple's sales reaching $5.7 billion last quarter, outstripping the company's $4.7 billion prediction as demand soared for iPod music players and Macintosh computers.

This was the Sun-Oracle answer. But the Apple numbers deservedly got 100x more attention.

NZheretic 01/12/06 08:21:00 AM EST

It makes a lot of sense for Sun to open source the Java Libraries and Solaris Kernel.

fm6 01/12/06 08:19:11 AM EST

I find it hard to believe that Sun can create software that's so good, people will buy Sun hardware just to run it. And if it's open source, they probably won't need Sun hardware to run it

No Surprise 01/12/06 08:16:32 AM EST

||| Oracle's Larry Ellison came off as the funnier and more amped up of the two |||

McNealy's too clever by half, and humor has to be scripted for him. Larry's funny on the fly.

Sun-Oracle 01/12/06 08:04:30 AM EST

So Larry's not gonna buy out Scottie? oh well...Bill's heart must have stopped there just for a moment. It seems he'll continue to be King Pin however for a goodly while yet.

QuoteUnquote 01/12/06 07:50:41 AM EST

McNealy (commenting on Oracle's plush auditorium): "We don't have a room like this. The hardware business has lower margins, I think. ... So, Larry, are you buying Sun?"
Ellison: "Well, you know, Scott ..."
McNealy: "A simple 'yes' or 'no' will do."
Ellison: "You'll see it in the newspapers. Oracle's strong preference is to do everything hostilely."

JDJ News Desk 01/11/06 01:26:44 AM EST

Because the presentation was pitched primarily at employees of Sun and Oracle, the two chiefs, known for their aggressive stances, were in a jovial, frequently joking mood. Oracle's Larry Ellison came off as the funnier and more amped up of the two. Sun's Scott McNealy seemed uncharacteristically subdued, perhaps because he wasn't on his own turf. He even joked that Sun lacks a capacious venue like Oracle's conference center, which was why he was in Redwood Shores.

JDJ News Desk 01/11/06 01:04:49 AM EST

Because the presentation was pitched primarily at employees of Sun and Oracle, the two chiefs, known for their aggressive stances, were in a jovial, frequently joking mood. Oracle's Larry Ellison came off as the funnier and more amped up of the two. Sun's Scott McNealy seemed uncharacteristically subdued, perhaps because he wasn't on his own turf. He even joked that Sun lacks a capacious venue like Oracle's conference center, which was why he was in Redwood Shores.

@ThingsExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...