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@CloudExpo: SYS-CON Event

Cloud Expo Day Four: Still Very Cloudy in New York

Not every company, organization or government agency is necessarily keeping up. Is yours?

The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud a foregone conclusion within enterprise IT.

But not every company, organization or government agency is necessarily keeping up. Is yours?

Whether your company is seeking to play at the SaaS, PaaS, or IaaS level of the Cloud Computing ecosystem, the surest way to get yourself and your company fully "Cloud-ready" is by attending Cloud Expo New York – being held this week, June 6 - 9, 2011, at The Javits Center In New York City.

A representative sampler (only) of this week''s technical program, which is now in its fourth day, is included below. The full schedule for the entire four days is here.


Jacob Javits Convention Center in NYC Getting Ready for Cloud Expo 2011 New York

Cloud Expo offers a non-stop 4-day technical program with 175+ speakers from 150+ leading Cloud companies from around the world. Attendees can meet face-to-face with top cloud players from every level of the fast maturing cloud computing ecosystem. with over 100 booths - the biggest Expo Floor the industry has ever seen.

See you in June at 8th International Cloud Expo in New York, co-located with the 11th Virtualization Conference & Expo. The combined event is our most Cloudtastic yet!

Jeremy Geelan
Conference Chair, Cloud Expo series
President & COO, Cloud Expo Inc.

Cloud Expo, Inc. on LinkedIn

8th International Cloud Computing Conference & Expo | 8th Cloud Expo | Cloud Expo New York - High-Octane Technical Sessions in New York City Will Include...

Community Clouds - How & Why the Public Sector is Leading the Way to the Cloud
Dave Nielsen - Co-Founder, CloudCamp
– Join Dave Nielsen for this session and hear him explain how the Cloud is moving towards v2.0, in which we are beginnning to see "Community Clouds" develop where multiple organizations band together to create a shared Cloud resource.
On-Premise Private Clouds in the Enterprise
A Five-Steps Guide

Rich Wolski - Co-Founder & CTO of Eucalyptus Systems
– This session offers Cloud Expo delegates Five Steps to Building a Private Cloud - focusing on operational and IT processes in the enterprise and how organizations can build private clouds, while enabling cross-cloud compatibility
War in the Clouds: Are You Ready?
A crash course in sensitive data management

Terry Woloszyn - Founder/CTO, PerspecSys
– This session will explore the "war on your cloud data", and what the enterprise can do to defend against the attacks on sensitive data in the clouds, so that the enterprise can move forward with cloud application adoption more securely.
Enterprise Private Clouds
Serving your internal goals, your customer's goals and the market goals

Geoff Cubitt - President & CTO, Roundarch
& Steve Soechtig - VP Global Sales, Abiquo
– Join Abiquo and the Roundarch IT team in this case study session. The session will look at some of Roundarch's lessons learned, plans for public and private clouds and how clouds are helping them serve customers even better.
Avoiding the Zero-Value
Cloud It's all about your apps

Rodrigo Coutinho - Sr. Technology Evangelist, OutSystems
– This session will discuss why so many IT departments seem to use the cloud only for those applications that aren't core to the business. It will demonstrate how the right cloud-ready development platform can streamline the process of safely moving apps to the cloud.
You Can Be The King of The Apps
Applications coming to life with Cloud Files

Brock Holzer - Co-Founder, Snap Appointments
& Megan Wohlford - PM, the Rackspace Cloud
& Cody Harris - Co-Founder, SnapAppointments
& & Scott Gibson - Director of Product Management, Rackspace
– Join Brock Holzer & Cody Harris of Snap Appointments, plus Megan Wohlford & Scott Gibson of Rackspace, to discuss the changing world of online storage. What are companies looking for in a partner, how is the landscape changing and what is coming down the line?
Best Practices to Operationalize an Integration Strategy for an ISV
Successfully collaborating across the organization

Rick Nucci - Co-Founder & CTO, Dell Boomi
& Amelia Ross - Director of Integrated Solutions, Aprimo
– In this session Rick Nucci will cover "Best Practices" for ISVs to deploying integration strategies. His co-presenter Amelia Ross from Aprimo will share lessons learned from deploying an integration strategy across her company from sales to support.
Beyond Storage and Compute
Using the Cloud to speed Up apps, achieve compliance and defend against APTs

Ron Haigh - VP of Cloud Architecture and Services, Virtela
– Learn in this session how companies like Measurement Specialties, Shaklee and QAD use cloud-based services to make their CRM, web collaboration and file transfer applications run up to 25x faster. It will also cover best practices for defending against Advanced Persistent Threats (APTs).
Build & Automate Your Own Cloud High Availability Config in 15 Minutes (or Less)
Using Cloud load balancers

Raja Srinivasan - VP Cloud Computing, Zeus Technology
& Josh Odom - Product Line Leader of Platform, Rackspace Hosting
– Learn in this session how to save time, utilize load balancing solutions through either the control panel or programmatically via the API – and how this leads to cost savings, scalability and ultimately peace of mind.
Building Enterprise Applications on Google's Cloud Platform
What it is like to work in a Google Apps Engine environment?

Chris Schalk - Google Developer Advocate, Google
– This session will review the entire Google Cloud Platform of technologies and will explain how to build Enterprise applications on it.
Building Powerful Web Applications in the AWS Cloud
How to build a Simple LAMP-based web application

Jinesh Varia - Technical Evangelist, Amazon Web Services
– This session will be ideal for those who have some familiarly of AWS and its offerings. The lessons and best practices can be applied to any cloud application, whether a Facebook social gaming application or a cloud service accessed from a mobile SaaS application.
Bunker Busting: Government and the Cloud Audience
GovIT's hopes and fears of cloud services

Logan Kleier - CISO, City of Portland
– This session will illustrate how the City of Portland's IT department thinks about the opportunities and obstacles of cloud services. Delegates will learn how to better engage and mitigate government IT issues with cloud services.
Business-Critical Security and Compliance in the Cloud
What security controls should be in place when deploying virtualized server clouds?

Brad Hokamp - President, Layered Technologies
– This session will discuss the potential security risks of data within the cloud and ways to mitigate these risks. It will identify emerging compliance policies and the growing requirements faced by adopters of the cloud.
Scalable storage for Cloud Computing
How to achieve availability/scalability as required by Cloud SLAs

Tom Leyden - Director of Business Development, Amplidata
– This session will evaluate a number of storage innovations that have been designed to solve the challenges RAID systems face due to growing disk sizes and to meet the specific availability, scalability and efficiency requirements of cloud computing.
Who Am I in the Cloud? How to Extend Enterprise Identity into the Cloud
K. Scott Morrison - VP of Engineering & Chief Architect Layer 7 Technologies
– Most organizations first reach out to the cloud with a proof-of-concept, perhaps testing the waters of a SaaS application like Salesforce.com, or deploying a standalone Web application into an IaaS environment like Amazon's EC2.
Writing Portable, Interoperable Cloud Applications
Doug Tidwell - Sr. Software Engineer & Cloud Evangelist, IBM
– Applications and data are moving to the cloud, and avoiding vendor lock-in has become a major concern. The session focuses on Apache libcloud and the Simple Cloud API, open source projects that let your applications work with multiple cloud providers. We'
Is Enterprise Cloud Computing a Tidal Wave of Change?
IT is faster, better, cheaper, and safer because of Enterprise Cloud Computing
Jill Tummler Singer - CIO, National Reconnaissance Office
– Having talked about Enterprise Cloud Computing as "The Infrastructure's Ultimate Revenge" in 2009, Jill Tummler Singer reviews the intervening two years and asks if government organizations and corporations are riding a real wave of IT change to the future or whether IT is caught up in a water spout so far off the shore that no one will feel its impact?
Internal, External, Cumulonimbus?
Strategy Considerations for Collaboration in the Cloud
Ken Muir - Chief Technology & Strategy Officer, Novell
– How are collaboration tools and cloud trends coming together? Is cloud the right deployment strategy for collaboration systems? This session will examine a secure on-premise and cloud deployment mix, challenges organizations should anticipate when shifting to the cloud, and key things to consider when building out a cloud collaboration strategy.
Lessons of Big Data
How and Why Yahoo! Runs the World's Largest Hadoop Cloud
Todd Papaioannou - VP of Global Cloud Computing, Yahoo!
– This session will discuss the lessons learned as Yahoo! continues to build products on the Hadoop platform, successfully solving some of the most critical technical challenges when it comes to crunching big data at unprecedented scale
Cloud Computing in Emerging Markets
How To Capitalize on Growth Opportunities
Larry Carvalho - 2011 Instructor, Cloud Computing Bootcamp
– In this session, Larry Carvalho will explain the challenges and opportunities that India holds for cloud computing providers based on his recent experience of conducting a 5-city tour of CloudCamps in India.
What Does GovCloud Mean to the Global IT Industry?
New business strategies for the new environment
Kevin L. Jackson - Engineering Fellow, NJVC
– This session will explore the economic impact of US Federal government cloud computing initiatives from the position of the information technology and professional services industries. It will also discuss the new business strategies best suited to this new environment.
Cloud Cloud Integration: Best Practices for IT Managers
How can IT managers and business users best collaborate?
Rick Nucci - Co-Founder & CTO, Boomi
– This session will cover a set of business and technical "Best Practices" for cloud integration, drawing on insights gained from thousands of cloud-to-cloud and cloud-to-on-premise integration projects.
Cloud Networking: Turning Security Upside Down
The "multi-layer approach to securing Cloud service
Treb Ryan - CEO, OpSource
– In this session, Treb Ryan, CEO of OpSource, joins presenters such as VMware, Cisco and Amazon to discuss the best practices for securing the cloud, comparing and contrasting various approaches for providing edge-to-edge security.
Monetization Strategies for Cloud Computing Services
What the levers are for competitive advantage using cloud technology?
Mark Skilton - Global Director, Capgemini Global Application Outsourcing
– This session will summarize providing guidance on the monetization strategies, new business models to adopt and value propositions for cloud computing.
The Economics of Public Cloud Computing
How public clouds offer order-of-magnitude improvements in economics
John Keagy - CEO, GoGrid
– In this session, participants will learn why the cloud should be a critical component of their IT strategy, how to identify inefficiencies within their current IT infrastructure, and how Cloud Computing will impact the world-wide IT economy by actually shrinking it.
Europe vs. the U.S. - Two Very Different Clouds
Why we need a very different approach to cloud security and governance
Tim Cole - Co-Founder, KuppingerCole
– The speaker, a European analyst based in the U.S., will in this session explore the different cultural and regulatory backgrounds to cloud computing on both sides of the Atlantic.
Monetization Strategies for Cloud Computing Services
What the levers are for competitive advantage using cloud technology?
Penelope Everall Gordon - Co-Founder, 1Plug Corporation
– This session will summarize providing guidance on the monetization strategies, new business models to adopt and value propositions for cloud computing.
How SOA Makes Moving to the Cloud Easier
Case Study on moving towards a service oriented approach
Paul Robbins - Software Manager, NYTimes.com
– In his session Cloud Expo delegates can discover how SAP is addressing the need for an easy to implement, low cost solution for small and growing businesses.
Running Your Java EE Applications in the Cloud
A brief intro to Java EE 6 and GlassFish v3
Arun Gupta - Java EE & GlassFish Guy, Oracle
– This session will show how to create a simple Java EE 6 sample application and deploy them on GlassFish v3 running locally and then deploy it using Amazon, RightScale, Joyent, and Elastra cloud infrastructures
Tales From Cloud 2.0 - a.k.a. The Transactional Cloud
How to avoiding the mistakes of the past
Simeon Simeonov - CEO, FastIgnite
– Successful cloud integration - that's to say, integration that scales with the needs of the enterprise - will be the biggest business in the cloud. But it requires fundamentally new architectures and approaches: that is where Agile Cloud Integration comes in.
Transforming the Enterprise into a Cloud
How to create powerful and secure private clouds.
Steven Armentrout - Founder & CEO, Parabon Computation
– In this session, drawing on case studies at NASA and the Intelligence Community, Cloud Expo delegates will learn about the dramatic improvements in ROI that can be realized by transforming the enterprise into a cloud.
Digital Forensics and Cloud Computing
Overcoming the sense of "vastness" in terms of storage and remote processing
Jon Shende - Advisory Board, EBSL Technologies
– This session looks at some of the major challenges to any digital forensics investigation within a distributed environment such as cloud computing.
Cloud Users of the World, Unite!
How to find common ground and make the cloud "lock-in free"
Gregor Petri - Advisor Lean IT & Cloud Computing, CA Technologies
– Around the world users are uniting to put an end to vendor lock-in .Using examples and analogies from both the IT and other industries, this session will dissect cloud lock-in into its archetypes and look at possible architectural, organizational and commercial remedies.
Cloudy with a Forecast of….
What will cloud solutions will look like in 2015?
Norm Judah - CTO of Worldwide Services, Microsoft
– The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud almost a foregone conclusion. But how exactly will businesses get there?
Driving Java Innovation and Application Development in the Cloud
Java innovation is best enabled through portability and productivity
Rod Johnson - Sr. VP, Application Platform Division, VMware
– This session will discuss the delivery of private cloud services via a desktop built inside a web browser suitable for slates, smartphones, netbooks, etc.
Driving Autopilot: The Key to Cloud Success
How applications are critical to establishing value in the cloud
Mark Shoemaker - Executive PM for Cloud Compute & BTO Operations, HP Software
– This session will provide best practices to equip attendees with the knowledge to build automated, repeatable processes that provide control, manageability and assurance for cloud success.
Why Windows Will Not Be the Desktop of Cloud Computing
Cloud computing needs a desktop for the 'unmanaged device' market
Rick German - Co-Founder & CEO, Stoneware
– This session will discuss the delivery of private cloud services via a desktop built inside a web browser suitable for slates, smartphones, netbooks, etc.
Driving Autopilot: The Key to Cloud Success
How applications are critical to establishing value in the cloud
Marc Wilkinson - Director, Cloud Global Practice, HP Software
– This session will provide best practices to equip attendees with the knowledge to build automated, repeatable processes that provide control, manageability and assurance for cloud success.
Community Clouds - How & Why the Public Sector is Leading the Way to the Cloud
Learn how the public sector is leading the way
Dave Nielsen - Co-Founder, CloudCamp
– Join Dave Nielsen for this session and hear him explain how the Cloud is moving towards v2.0, in which we are beginnning to see "Community Clouds" develop where multiple organizations band together to create a shared Cloud resource.
Architecting the Cloud: How EAs should think about Cloud Computing
How can Enterprise Architects best counterbalance vendor spin?
Jason Bloomberg - Managing Partner, Zapthink
– This session will outline the primary issues an Enterprise Architect must consider in order to make appropriate decisions about various Cloud-based options, how to put together a Cloud roadmap, and how best to communicate the position the Cloud should take in the greater context of agile Enterprise Architecture.
7th Cloud Expo in Silicon Valley- the Expo Floor attracted more than
4,500 delegates in four days!
7th Cloud Expo - Another full keynote room for a General Session in
Silicon Valley's Santa Clara Convention Center

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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