Click here to close now.

Welcome!

Web 2.0 Authors: Cloud Best Practices Network, Jason Bloomberg, Liz McMillan, Glenn Rossman, Elizabeth White

News Feed Item

Uncompromising Actress Kim Cattrall Shows Women They Can Have it All With I Can't Believe It's Not Butter!® Spread in the Brand's Newest Campaign

New Taste Test Finds that Four Out of Five Butter Lovers Agree I Can't Believe It's Not Butter!® Tastes as Good as Fresh Butter

ENGLEWOOD CLIFFS, N.J., Jan. 27, 2011 /PRNewswire/ -- It's time to forget everything you thought you knew about compromising taste for fewer calories. Just ask Kim Cattrall. As part of its new campaign, I Can't Believe It's Not Butter!® has partnered with Ms. Cattrall to show consumers they can have it all - especially when it comes to their food. Featuring a rich and delicious fresh butter taste, I Can't Believe It's Not Butter! delivers flavor without compromise.

To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/icantbelieveitsnotbutter/48300/

Ms. Cattrall will appear in the new I Can't Believe It's Not Butter! campaign as the star of a series of television commercials slated to air in March 2011. In a savvy style reminiscent of her famous television series role, Ms. Cattrall plays out some clever storylines that place her in the company of delicious-looking men and delectable food, brought to life by a series of clever double entendres and some fun wordplay.

"Enjoying I Can't Believe It's Not Butter! is kind of like finding a deliciously gorgeous man, and then discovering he's single," joked Ms. Cattrall. "That's the spirit that we're playing with in this campaign - we're showing women they can have it all - delicious taste, with fewer calories and less fat than butter."

Barry Sands, Senior Brand Manager for I Can't Believe It's Not Butter! added, "In fact, a new taste test found that four out of five butter lovers agree that I Can't Believe It's Not Butter! Original spread tastes just as good as fresh butter.(1) The 'You Can Have It All' campaign highlights the rich and delicious fresh butter taste of I Can't Believe It's Not Butter!, while reminding audiences that this taste comes with 70 percent less saturated fat and 30 percent fewer calories than butter and zero grams of trans fat per serving.(2)"

"I do love to eat, but I strive to eat well - so I love having a choice that I can feel good about using every day," said Ms. Cattrall. "I Can't Believe It's Not Butter! tastes as great as fresh butter and I feel satisfied when I eat it, so I don't have to compromise."

To highlight the great taste and versatility of I Can't Believe It's Not Butter!, Chef Alex Guarnaschelli of Butter Restaurant in New York City created six exclusive recipes inspired by the fresh butter taste for the campaign launch. From a Fresh Cranberry Spread for toast to I Can't Believe It's Not Butter! Cookies, the recipes featuring I Can't Believe It's Not Butter! are highlighted on www.icantbelieveitsnotbutter.com.

"I grew up watching my mother make toast with I Can't Believe It's Not Butter! It always was, and still is, in my family's refrigerator," said Chef Alex Guarnaschelli. "And as a chef, home cook and mother, I never want to compromise taste as I create recipes - and I don't have to when I use I Can't Believe It's Not Butter! It tastes great and performs really well in a number of recipes, including sautéing and baking."

The new campaign also supports the launch of two new I Can't Believe It's Not Butter! varieties, making it easier than ever to infuse fresh butter taste into foods without compromise:

  • New I Can't Believe It's Not Butter! Spray made with Extra Virgin Olive Oil is a perfect topping for chicken and vegetables.
  • New I Can't Believe It's Not Butter! Whipped & Creamy Taste has a creamy texture and tastes indulgent.

For information and full nutrition facts, and to view Chef Alex Guarnaschelli's exclusive recipes, visit www.icantbelieveitsnotbutter.com or follow the brand on Twitter, www.twitter.com/ICBINotButter.

(1) According to a new taste test.

(2) I Can't Believe It's Not Butter! 58 percent vegetable oil spread contains 8 g of fat (2 g sat. fat, zero g trans fat) and 70 calories per serving.

Unilever Soft Spreads

Unilever manufactures soft tub spreads under the I Can't Believe It's Not Butter!®, Shedd's Spread Country Crock®, Brummel & Brown®, Promise®, Promise activ®, and Imperial® brand names. Most soft spreads are made with a blend of nutritious vegetable oils including soybean and canola, and contain 70% less saturated fat than butter, have no cholesterol, and are rich in monounsaturated and polyunsaturated fats, with many providing excellent sources of Omega-3 ALA. All Unilever soft (tub) spreads have 2 grams or less of saturated fat per serving (between 5 and 8 grams of total fat per serving), and with this formulation change, will contain no hydrogenated oils and no trans fat per serving.

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe®, Ben & Jerry's®, Bertolli®, Breyers®, Caress®, Country Crock®, Degree®, Dove® personal care products, Hellmann's®, Klondike®, Knorr®, Lipton®, Popsicle®, Promise®, Q-Tips®, Skippy®, Slim-Fast®, Suave®, Sunsilk® and Vaseline®. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico - generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.


    For more information contact:
    Lindsey Auslander
    GolinHarris
    (312) 729-4366
    [email protected]

SOURCE I Can't Believe It's Not Butter!

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being predicted with the growth of the Internet of Things (and The Coming Age of Many Zettabytes) in the near...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.