Welcome!

Agile Computing Authors: Elizabeth White, APM Blog, Stackify Blog, Progress Blog, LeanTaaS Blog

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Article

Morphlabs CEO Winston Damarillo Explains Why "Cloud is Cooler"

Former Gluecode Founder/CEO Discusses His Business & Vision

Winston Damarillo is CEO of Morphlabs, Inc. and G2IX (Global Gateway Innovation Exchange). A native of the Philippines, he previously founded Gluecode Software Inc. and served as its CEO before selling the company to IBM in 2005.

A native of the Philippines, Winston has also been named a Young Global Leader by the World Economic Forum. Before he headed off to Davos 2011, I was able to talk with him a bit about his business and his vision.

Below is the first part of the interview, which covers his current business. The second part of the interview addresses his global vision and participation with the Forum.

Roger Strukhoff: So let's start with an overview of what Morphlabs is doing, and how that ties into G2iX.

Winston Damarillo: G2iX was the innovation umbrella that nurtured the three companies I currently manage: Exist Global, Morphlabs, and MaestroDev. All three now operate autonomously. It was a perfect set-up at a time when the market was soft, as we waited for a rebound. At this stage, I sit as Chairman of all three companies, but both Exist Global and Maestrodev now have their own CEOs to lead them.

Strukhoff: You started in the Philippines, but are now present in the US as well, correct?

Damarillo: Yes, Morphlabs has since then moved its operations to the US, but maintains development and engineering in Cebu (Philippines). It has also opened operations in Japan and Australia. It will continue to be an active cloud enabler with a complete product portfolio of an Saas, Paas, and IaaS for MSPs, datacenters and the enterprise--and the only one that can say that is Enterprise Cloud Architecture-compliant.

Strukhoff: As we were getting ready for this interview, you mentioned to me that "web services was cool, cloud is cooler." This seems to tie in with the idea that Cloud Computing is really the integration and culmination of a number of interesting things that have been going on for a few years.

Damarillo: In 2010, Cloud Computing not only became the buzz of the industry, but the solution that a lot of enterprises have been clamoring for. From most of the surveys I've seen, more than 67 percent of the CIOs tell us that they have plans or are already implementing Cloud in their organization in 2011.

This is important data. As it is, Cloud has permeated the enterprise fastest than any technology out there.

Damarillo: You said "permeates" the enterprise...

Winston: Yes, Cloud Computing impacts all aspects of the IT infrastructure. As just one example, look at the base layer--we are now seeing a practical implementation of technology methods to increase and optimize IT infrastructures utilization levels that currently stand at 9 percent.

But what really makes Cloud super cool is that it touches the entire chain of IT delivery. Cloud Computing--done right--amplifies the performance of IT administrators, allowing them to serve a higher density of computing customers, Software development in the Cloud era is substantially accelerated by liberating the developers from concerns of infrastructure code, such as clustering and fault tolerance, and focus on application-level innovation.

Strukhoff: How is what you're doing today compare with the Gluecode days? Is is just the next logical step, given what's going on with IT today?

Damarillo: In 2005, Gluecode was able to address a market niche that made it a disruptor to a big player. It was exciting to slug it out with a couple of major industry competitors. In 2010 and now, Morphlabs by comparison seems to be grouped with a crowded market. Although we pride ourselves to be able to offer a wider range of solutions and compliance to a legitimate Cloud Architecture, we have to make that known to the enterprise.

Strukhoff: Salesforce just acquired Heroku, most because of its multitenant approach to development. How significant does this seem to you?

Damarillo: We are happy for Heroku. This is a very nascent market and success of any player should be viewed as success for the sector. The power of the Heroku solution is the fact that it enable a new level of productivity for the RoR developers by simplifying the environment that they need to program against, and automating the management of deployed applications. This is a concrete example of the power of the Cloud Architecture.

Strukhoff: And what can we expect from Morphlabs in 2011?

Damarillo: Broad distributions and Cloud Solutions orientation and OpenStack.

The Morph team is looking forward to making our technologies more accessible to end-users. For private cloud, we are going to be releasing a downloadable software appliance the mCloud Enterprise Platform to accelerate enterprise evaluation. That will be couple with the release of mCloud on Demand via Amazon AWS to deliver the same experience without tacking any hardware installs.

Expect to see more solutions orientation for the release of the mCloud-branded products. Our broad platform allowed us to engage a lot of customers in 2010, and the key take-away from this is they prefer Cloud Solutions in the context of the client. We are planning to release Solutions Oriented Products in 2011.

The most exciting part of the industry is the tremendous progress and acceptance of the OpenStack open-source project. This endeavor has the opportunity to unify and consolidate foundation of cloud computing infrastructure much like what Apache has done for the webservers, and Eclipse for the Java IDE. We are looking forward to stepping up our contributions to the projects and transitioning our product core to it.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...