Click here to close now.

Welcome!

Agile Computing Authors: Carmen Gonzalez, Wayne Lam, Trevor Parsons, Larry Dragich, Sebastian Bos

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Article

Morphlabs CEO Winston Damarillo Explains Why "Cloud is Cooler"

Former Gluecode Founder/CEO Discusses His Business & Vision

Winston Damarillo is CEO of Morphlabs, Inc. and G2IX (Global Gateway Innovation Exchange). A native of the Philippines, he previously founded Gluecode Software Inc. and served as its CEO before selling the company to IBM in 2005.

A native of the Philippines, Winston has also been named a Young Global Leader by the World Economic Forum. Before he headed off to Davos 2011, I was able to talk with him a bit about his business and his vision.

Below is the first part of the interview, which covers his current business. The second part of the interview addresses his global vision and participation with the Forum.

Roger Strukhoff: So let's start with an overview of what Morphlabs is doing, and how that ties into G2iX.

Winston Damarillo: G2iX was the innovation umbrella that nurtured the three companies I currently manage: Exist Global, Morphlabs, and MaestroDev. All three now operate autonomously. It was a perfect set-up at a time when the market was soft, as we waited for a rebound. At this stage, I sit as Chairman of all three companies, but both Exist Global and Maestrodev now have their own CEOs to lead them.

Strukhoff: You started in the Philippines, but are now present in the US as well, correct?

Damarillo: Yes, Morphlabs has since then moved its operations to the US, but maintains development and engineering in Cebu (Philippines). It has also opened operations in Japan and Australia. It will continue to be an active cloud enabler with a complete product portfolio of an Saas, Paas, and IaaS for MSPs, datacenters and the enterprise--and the only one that can say that is Enterprise Cloud Architecture-compliant.

Strukhoff: As we were getting ready for this interview, you mentioned to me that "web services was cool, cloud is cooler." This seems to tie in with the idea that Cloud Computing is really the integration and culmination of a number of interesting things that have been going on for a few years.

Damarillo: In 2010, Cloud Computing not only became the buzz of the industry, but the solution that a lot of enterprises have been clamoring for. From most of the surveys I've seen, more than 67 percent of the CIOs tell us that they have plans or are already implementing Cloud in their organization in 2011.

This is important data. As it is, Cloud has permeated the enterprise fastest than any technology out there.

Damarillo: You said "permeates" the enterprise...

Winston: Yes, Cloud Computing impacts all aspects of the IT infrastructure. As just one example, look at the base layer--we are now seeing a practical implementation of technology methods to increase and optimize IT infrastructures utilization levels that currently stand at 9 percent.

But what really makes Cloud super cool is that it touches the entire chain of IT delivery. Cloud Computing--done right--amplifies the performance of IT administrators, allowing them to serve a higher density of computing customers, Software development in the Cloud era is substantially accelerated by liberating the developers from concerns of infrastructure code, such as clustering and fault tolerance, and focus on application-level innovation.

Strukhoff: How is what you're doing today compare with the Gluecode days? Is is just the next logical step, given what's going on with IT today?

Damarillo: In 2005, Gluecode was able to address a market niche that made it a disruptor to a big player. It was exciting to slug it out with a couple of major industry competitors. In 2010 and now, Morphlabs by comparison seems to be grouped with a crowded market. Although we pride ourselves to be able to offer a wider range of solutions and compliance to a legitimate Cloud Architecture, we have to make that known to the enterprise.

Strukhoff: Salesforce just acquired Heroku, most because of its multitenant approach to development. How significant does this seem to you?

Damarillo: We are happy for Heroku. This is a very nascent market and success of any player should be viewed as success for the sector. The power of the Heroku solution is the fact that it enable a new level of productivity for the RoR developers by simplifying the environment that they need to program against, and automating the management of deployed applications. This is a concrete example of the power of the Cloud Architecture.

Strukhoff: And what can we expect from Morphlabs in 2011?

Damarillo: Broad distributions and Cloud Solutions orientation and OpenStack.

The Morph team is looking forward to making our technologies more accessible to end-users. For private cloud, we are going to be releasing a downloadable software appliance the mCloud Enterprise Platform to accelerate enterprise evaluation. That will be couple with the release of mCloud on Demand via Amazon AWS to deliver the same experience without tacking any hardware installs.

Expect to see more solutions orientation for the release of the mCloud-branded products. Our broad platform allowed us to engage a lot of customers in 2010, and the key take-away from this is they prefer Cloud Solutions in the context of the client. We are planning to release Solutions Oriented Products in 2011.

The most exciting part of the industry is the tremendous progress and acceptance of the OpenStack open-source project. This endeavor has the opportunity to unify and consolidate foundation of cloud computing infrastructure much like what Apache has done for the webservers, and Eclipse for the Java IDE. We are looking forward to stepping up our contributions to the projects and transitioning our product core to it.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desktop, Cloud Storage, Disaster Recovery, Integrated Applications and Security.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manu...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture, full-featured API, and sophisticated automation pro...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...