Agile Computing Authors: William Schmarzo, Liz McMillan, Carmen Gonzalez, Jim Kaskade, Lori MacVittie

Related Topics: @CloudExpo, Agile Computing

@CloudExpo: Article

Morphlabs CEO Winston Damarillo Explains Why "Cloud is Cooler"

Former Gluecode Founder/CEO Discusses His Business & Vision

Winston Damarillo is CEO of Morphlabs, Inc. and G2IX (Global Gateway Innovation Exchange). A native of the Philippines, he previously founded Gluecode Software Inc. and served as its CEO before selling the company to IBM in 2005.

A native of the Philippines, Winston has also been named a Young Global Leader by the World Economic Forum. Before he headed off to Davos 2011, I was able to talk with him a bit about his business and his vision.

Below is the first part of the interview, which covers his current business. The second part of the interview addresses his global vision and participation with the Forum.

Roger Strukhoff: So let's start with an overview of what Morphlabs is doing, and how that ties into G2iX.

Winston Damarillo: G2iX was the innovation umbrella that nurtured the three companies I currently manage: Exist Global, Morphlabs, and MaestroDev. All three now operate autonomously. It was a perfect set-up at a time when the market was soft, as we waited for a rebound. At this stage, I sit as Chairman of all three companies, but both Exist Global and Maestrodev now have their own CEOs to lead them.

Strukhoff: You started in the Philippines, but are now present in the US as well, correct?

Damarillo: Yes, Morphlabs has since then moved its operations to the US, but maintains development and engineering in Cebu (Philippines). It has also opened operations in Japan and Australia. It will continue to be an active cloud enabler with a complete product portfolio of an Saas, Paas, and IaaS for MSPs, datacenters and the enterprise--and the only one that can say that is Enterprise Cloud Architecture-compliant.

Strukhoff: As we were getting ready for this interview, you mentioned to me that "web services was cool, cloud is cooler." This seems to tie in with the idea that Cloud Computing is really the integration and culmination of a number of interesting things that have been going on for a few years.

Damarillo: In 2010, Cloud Computing not only became the buzz of the industry, but the solution that a lot of enterprises have been clamoring for. From most of the surveys I've seen, more than 67 percent of the CIOs tell us that they have plans or are already implementing Cloud in their organization in 2011.

This is important data. As it is, Cloud has permeated the enterprise fastest than any technology out there.

Damarillo: You said "permeates" the enterprise...

Winston: Yes, Cloud Computing impacts all aspects of the IT infrastructure. As just one example, look at the base layer--we are now seeing a practical implementation of technology methods to increase and optimize IT infrastructures utilization levels that currently stand at 9 percent.

But what really makes Cloud super cool is that it touches the entire chain of IT delivery. Cloud Computing--done right--amplifies the performance of IT administrators, allowing them to serve a higher density of computing customers, Software development in the Cloud era is substantially accelerated by liberating the developers from concerns of infrastructure code, such as clustering and fault tolerance, and focus on application-level innovation.

Strukhoff: How is what you're doing today compare with the Gluecode days? Is is just the next logical step, given what's going on with IT today?

Damarillo: In 2005, Gluecode was able to address a market niche that made it a disruptor to a big player. It was exciting to slug it out with a couple of major industry competitors. In 2010 and now, Morphlabs by comparison seems to be grouped with a crowded market. Although we pride ourselves to be able to offer a wider range of solutions and compliance to a legitimate Cloud Architecture, we have to make that known to the enterprise.

Strukhoff: Salesforce just acquired Heroku, most because of its multitenant approach to development. How significant does this seem to you?

Damarillo: We are happy for Heroku. This is a very nascent market and success of any player should be viewed as success for the sector. The power of the Heroku solution is the fact that it enable a new level of productivity for the RoR developers by simplifying the environment that they need to program against, and automating the management of deployed applications. This is a concrete example of the power of the Cloud Architecture.

Strukhoff: And what can we expect from Morphlabs in 2011?

Damarillo: Broad distributions and Cloud Solutions orientation and OpenStack.

The Morph team is looking forward to making our technologies more accessible to end-users. For private cloud, we are going to be releasing a downloadable software appliance the mCloud Enterprise Platform to accelerate enterprise evaluation. That will be couple with the release of mCloud on Demand via Amazon AWS to deliver the same experience without tacking any hardware installs.

Expect to see more solutions orientation for the release of the mCloud-branded products. Our broad platform allowed us to engage a lot of customers in 2010, and the key take-away from this is they prefer Cloud Solutions in the context of the client. We are planning to release Solutions Oriented Products in 2011.

The most exciting part of the industry is the tremendous progress and acceptance of the OpenStack open-source project. This endeavor has the opportunity to unify and consolidate foundation of cloud computing infrastructure much like what Apache has done for the webservers, and Eclipse for the Java IDE. We are looking forward to stepping up our contributions to the projects and transitioning our product core to it.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...