Welcome!

Agile Computing Authors: William Schmarzo, Elizabeth White, Kevin Benedict, Pat Romanski, Liz McMillan

Related Topics: Mobile IoT

Mobile IoT: Blog Feed Post

Mobile Expert Interview Series: Pyxis Mobile's T.L. Neff

We deployed our first mobile applications in 2002 - back then they were sales force automation

T.L. Neff, is an EVP at Pyxis Mobile in charge of customer services.  We met last year when we both spoke at the same conference.  T.L. lives in the Boston area and is an expert in mobility.  Last week we were able to schedule some time together for an interview.


Note: These are not T.L.'s exact words, rather my notes from our interview.

Kevin: What mobile device(s) do you use and carry?
TL: BlackBerry Torch, iPhone 4, iPad and laptop.


Kevin: What are your favorite mobile applications?
TL: Mobile CRM from Pyxis, Movela Netflix Queue Manager (a Pyxis app), TagIn (GPS tracking - our kids use it a lot to tell us where they are  located), FaceBook (I use it for both family and business.  Some customers respond faster on FaceBook than on email) and Skype Mobile.

Kevin: What industries do you see adopting mobility today?
TL: Everybody is implementing now. Even personal friends tell me their companies are looking at mobility.

Kevin: Where are you seeing sales opportunities?
TL: A lot of our big sales opportunities come from analyst referrals. Oracle World was also great for us.  We also did well at the BlackBerry Developer conference.  Both Oracle World and the BlackBerry Developer conference used our solutions for their mobile conference app which gave us a lot of exposure. 


Kevin: What business processes are you seeing companies mobilize?
TL: We deployed our first mobile applications in 2002. Back then they were sales force automation. Now, customers are coming to us with needs in their marketing departments. Some start with internal projects, and now have advanced to consumer facing apps. Interactive marketing teams are calling us today. Customers have asked for mobile HR apps. People buy from Pyxis because they need multiple apps and want to use our development platform.  They buy servers from us, but we don't have a per user fee.  When companies want a lot of mobile users, our model is perfect for them.  We are getting a lot of interest from medical and pharmaceutical firms. There is a lot of interest in tablets today.  However, developers must realize that iPads are shared devices and security is an issue.  By shared I mean they are often used by many people so security across users is an issue.

Kevin: What are some of the most surprising developments for you in enterprise mobility over the past year?
TL: How quickly enterprises adopted iPads. I thought companies would like them, but I thought it would take years for them to be adopted in significant numbers. Also, we sold a lot of solutions to SMEs (small to medium sized enterprises).  SME start-ups can't imagine having solutions without mobile apps.  Many of these SMEs start a website at the same time as a mobile app.

Kevin: What advice do you have for companies just starting down a path to enterprise mobility?
TL: Think bigger.  Mobility is not a nice to have, or a fad. It is here to stay.  It will be here for the rest of your career.  It is now a core component of your IT environment.


Kevin: How important is MDM (mobile device management) and security?
TL: It is critical.  When personal and business mobile devices are mixed, they must be managed.  Pyxis chooses to secure the mobile applications, not the device.

Kevin: Where does your company fit in the mobile enterprise solutions mix?
TL: We have a mobile development and production platform.  Customers buy servers from Pyxis when they want to deploy more than one mobile application.  We have companies that want to deploy dozens of different mobile applications on our platform.  We provide our customers with a mobile SDK.  It is a visual application development environment called Application Studio. 

Mobility requires flexibility, fast change, rapid evolution of devices and apps. We enable you to rapidly develop, edit, and grow apps. Some of our customers release new versions of mobile apps monthly. We allow for these rapid changes. Most of our competitors require huge development projects to change apps. We take pride in developing mobile applications in eight hours.

Kevin: What industries are you focusing on in 2011?
TL: That is a hard question since we have customers in all kinds of different industries.  Probably the best way to describe it is we target Fortune 2,500 and OEM partners.  Our partners purchase a development license and build mobile applications for their customers.

Kevin: Where do you see mobility going in 2011?
TL: Mobility is growing so broad.  Companies will be looking not for one mobile application, but for platforms that can support ten different ones.  Companies are looking to mobilize everything.

Kevin: Tell me about your business model.
TL: We are a mobile platform company with servers and a mobile SDK.  We don't sell by the number of mobile users.  We sell by the number of servers a customer needs.  The number of servers is dependent on the kind of mobile applications they want.

I want to thank T.L. for sharing his thoughts and experiences with us.

To read more in the Mobile Expert Interview Series click here.

***************************************************
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...