Welcome!

Agile Computing Authors: James Pathman, Elizabeth White, Liz McMillan, ManageEngine IT Matters, Lori MacVittie

Related Topics: Mobile IoT, Wearables

Mobile IoT: Blog Feed Post

Mobile Expert Interview Series: Sybase's Bryan Whitmarsh

The "sandbox" approach to Mobile Device Management will become the norm.

This morning I was able to catch up with SAP Mentor Bryan Whitmarsh for an interview.  I conducted a video interview with Bryan last year at Sapphire which you can watch here.  Bryan works for Sybase's product management team and reports to Tony Kueh, who I interviewed last week.  Bryan lives in Boise, Idaho (also my fair city), which he has called home since 1992, when he moved here from the Seattle area.

Note: These are not Bryan's exact words, rather my notes from our interview.

Kevin:  What is your role and area of responsibility at Sybase?
Bryan: My title is Mobility Product Management.  Last year I was focused on mobile email, but this year I am working with the platform team on SUP (Sybase Unwired Platform).  It is my job to interpret the market, meet with customers, communicate the road map, both internally and externally, define product requirements and help marketing communicate information about the products.

Kevin:  Bryan, what does SUP mean today, SAP Unwired Platform or Sybase Unwired Platform?
Bryan:
I have seen it both ways recently.  We still call it Sybase Unwired Platform in my team.


Kevin:  What mobile device(s) do you carry?
Bryan: iPhone, Droid, iPad and MacBook Pro.  I also have a laptop for working on Sybase and SAP interfaces that require it.  The laptop sits underneath my MacBook on my office desk.  I am a big fan of Apple products which surprises me.  For many years I was just a Microsoft guy. 

Kevin:  How was the transition from a Microsoft laptop to a MacBook Pro?
Bryan: Amazingly easy!  So easy that sometimes my four year old needs to show me how things are done on my MacBook Pro.  I tend to over think things and Apple is very simple.  I take movies with my iPhone and within five minutes can have great movies uploaded to YouTube.  It is very fast, and has never slowed down like all my Microsoft based laptops did after a few months.

Kevin:  What are your favorite mobile applications?
Bryan: Yahoo's Sportacular (sports updates), Live Strong (fitness app) and two pages of kids apps.  My kids are always wanting to play apps on both my little iPhone, and my big iPhone (iPad).

Kevin:  What mobile technologies are you most excited about these days?
Bryan: Tablets like the iPad and Android.  At first I wondered what niche they might fill between smartphones and laptops, but today I am convinced of the value and power of tablets.  The great battery life for my iPad is also very impressive.  It lasts days!

Kevin:  What were the most surprising developments for you in enterprise mobility in 2010?
Bryan: That 2010 REALLY was the year of enterprise mobility.  Like you Kevin, we have believed every year was going to be the year of mobility for the past decade, but in 2010 it really happened.  People finally understood mobility and "got it!"


Kevin:  What new trends are you seeing in enterprise mobility for 2011?
Bryan: Most enterprises accepting "personal choice" mobile devices.  Many light weight mobile apps are being deployed.  These low cost apps don't need to have massive ROIs, just simple productivity improvements.

Kevin:  What do these trends mean for Sybase's Afaria solution (MDM - mobile device management)?
Bryan: The "sandbox" approach to MDM will become the norm.  The MDM solution will be used, not to control the entire mobile device, but only the enterprise's mobile applications.  These applications will be controlled, managed and secured by the MDM, but the MDM may be set up to ignore the rest of the mobile device which is designated for personal use.  Also, the more mobile device types, mobile operating systems and versions, the more important an MDM becomes to the enterprise. 

Kevin:  What advice do you have for companies now developing their mobility strategy?
Bryan: Plan on supporting your employee's personal devices.  Have a strategy for supporting personal mobile devices.  Develop policies for managing and supporting them.

Kevin:  How are things different in enterprise mobility now than they were a few years ago?

Bryan: In past years we spent all our time trying to convince companies that there was value in mobility.  You no longer have to do that.  Companies already know there is value in mobility.  The SAP clout also helps us with credibility.

Kevin:  Does the large number of new mobile devices, mobile apps and operating systems help sell Afaria?

Bryan: Yes.  If everyone in the world just used RIM products and the BIS server from RIM, few would find the need for Afaria.  However, the more device types, software applications and operating systems that are being brought into the enterprise, the more value Afaria (MDM) has to the enterprise.

Kevin:  What are the biggest challenges companies face when implementing mobility?
Bryan: Change.  Just implementing change and the deployment of a new mobility platform.  Mobility moves and evolves so fast that it will always be changing.  Change is hard for IT organizations and people in them.  They are accustomed to implementing solutions that last 10 years.  Mobility changes monthly.  This is difficult.  IT organizations need to recognize mobility involves permanently changing solutions and applications and proactively plan for this kind of environment.

I want to thank Bryan for sharing his insights with us!

To read more from my Mobile Expert Interview Series click here.

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.