Agile Computing Authors: Elizabeth White, Rene Buest, Stackify Blog, Greg Pierce, Yeshim Deniz

News Feed Item

Small Businesses Are Missing Out on Benefits of New Software

National Survey Reveals That Half of U.S. Small Businesses Still Use Paper for Organizing Business Information; Only 18 Percent

SANTA CLARA, Calif., Dec. 19 /PRNewswire-FirstCall/ -- While business software has become more powerful and affordable, many small businesses are failing to take advantage of software to grow their sales and profits.

In a nationwide survey commissioned by FileMaker, Inc., 48 percent of small businesses with fewer than 100 employees say they still use a paper-based system to organize key business data, such as customer information. The survey also revealed that 45 percent of small businesses agree that their business would "grow significantly" if they could automate more of their marketing activities.

"Although many small businesses have the basic technology tools they need to succeed, it's clear that most of them are not maximizing the power of databases and the Web to serve their customers more effectively," said Ryan Rosenberg, vice president of marketing and services for FileMaker, Inc. "Web-based and email marketing can automate many strategic functions for time-pressed small businesses."

New Email Marketing Guide Available Soon From FileMaker

FileMaker recently released "How to Start Email Marketing in 10 Easy Steps," a downloadable guide designed specifically for small businesses is available at http://www.filemaker.com/email_marketing

The view from International Data Corporation (IDC)

"Just look at small business marketing and promotion," said Ray Boggs, IDC's vice president of SMB research. "More than 80% of online small businesses now have their own Web sites, but when it comes to using the Internet to reach out to customers proactively, the percentage is far smaller. It's almost as if small businesses prefer to spend their $14.4 billion marketing and promotion budgets on the things that worked in the 19th century (signs and flyers) than the tactics that work in the 21st century."

On the plus side, the FileMaker survey found that 77 percent of small businesses will spend about the same or more on technology in 2006 compared to 2005.

Major Small Business Survey Findings

The November 2005 survey uncovered small business trends in several areas, including:

"What Paperless Office?"

Ten years after the "Paperless Office Revolution," half of all small businesses are still using paper files.

-- Nearly half (48%) of small businesses still use paper file folders to organize important non-financial information. -- 30% of small businesses still use paper-based system to store and manage customer-related information. "Information Overload Is Slowing Productivity"

Small businesses are concerned about finding business information and the accuracy of that information.

-- Of small businesses that use spreadsheet software to organize non-financial information, 47 percent are concerned their employees are spending too much time looking for specific information. -- 42 percent of small businesses are concerned about the "ability of their employees to access accurate information." -- Employees at 52 percent of small business do not have any access to business information when they are out of the office.

"Small businesses are not using technology productively for marketing and sales"

Small businesses aren't effectively using technology for marketing. And yet, small businesses now have affordable access to the same technology corporations use to automate many marketing and sales activities.

-- Nearly 44 percent of small businesses spend little-to-no time on sales and marketing. -- And yet 45 percent of small businesses agree or strongly agree that their business would "grow significantly" if they could automate more of their marketing activities. -- Only 18 percent of small businesses use email marketing. -- 49 percent of small businesses are not even considering doing email campaigns to their customers and prospective customers. -- 27 percent of small businesses say they will not be using the web for some of the marketing and sales. -- Only 33 percent of small business managers think their Web site is important to business. 21 percent don't think it's important. Small Businesses Sees Technology Use as an Opportunity for Growth -- 49% say business would grow if I could automate ... -- 31% will be spending more on tech in 2006 versus only 14% who will spend less (46% will spend the same) -- 33% see their company's website as MORE important to business success in 2006 compared to 2005. Only 21% see the website as less important) -- While only 18% are doing email campaigns today, 32% more are currently looking to add this capability in the future Background and Methodology

The nationwide survey of 211 small business owners and managers was conducted in November 2005, by Greenfield Online (http://www.greenfieldonline.com/), an independent data collection firm, on behalf of FileMaker Inc. Respondents to the survey included 200 business owners and managers whose companies' employed less than 100 people. Quotas were set regionally, to ensure nationally representative results. The margin of error is +/- 6.75 percent.

About FileMaker, Inc.

FileMaker Pro is used by millions of small businesses worldwide to manage people, projects, images, assets and other information. In addition to being the number one-selling easy-to-use database software, the award-winning FileMaker product line also includes low-cost Applications that automate basic business tasks, ready-to-use Starter Solutions for businesses, and tools to create and share solutions from the desktop to the web.

NOTE: FileMaker is a trademark of FileMaker, Inc., registered in the U.S. and other countries.

FileMaker, Inc.

CONTACT: Customer contact, 800-325-2747; or media, Kevin Mallon of
FileMaker, Inc., +1-408-987-7227, or [email protected]

Web site: http://www.greenfieldonline.com/

Web site: http://www.filemaker.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...