Welcome!

Agile Computing Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Zakia Bouachraoui, Pat Romanski

News Feed Item

Small Businesses Are Missing Out on Benefits of New Software

National Survey Reveals That Half of U.S. Small Businesses Still Use Paper for Organizing Business Information; Only 18 Percent

SANTA CLARA, Calif., Dec. 19 /PRNewswire-FirstCall/ -- While business software has become more powerful and affordable, many small businesses are failing to take advantage of software to grow their sales and profits.

In a nationwide survey commissioned by FileMaker, Inc., 48 percent of small businesses with fewer than 100 employees say they still use a paper-based system to organize key business data, such as customer information. The survey also revealed that 45 percent of small businesses agree that their business would "grow significantly" if they could automate more of their marketing activities.

"Although many small businesses have the basic technology tools they need to succeed, it's clear that most of them are not maximizing the power of databases and the Web to serve their customers more effectively," said Ryan Rosenberg, vice president of marketing and services for FileMaker, Inc. "Web-based and email marketing can automate many strategic functions for time-pressed small businesses."

New Email Marketing Guide Available Soon From FileMaker

FileMaker recently released "How to Start Email Marketing in 10 Easy Steps," a downloadable guide designed specifically for small businesses is available at http://www.filemaker.com/email_marketing

The view from International Data Corporation (IDC)

"Just look at small business marketing and promotion," said Ray Boggs, IDC's vice president of SMB research. "More than 80% of online small businesses now have their own Web sites, but when it comes to using the Internet to reach out to customers proactively, the percentage is far smaller. It's almost as if small businesses prefer to spend their $14.4 billion marketing and promotion budgets on the things that worked in the 19th century (signs and flyers) than the tactics that work in the 21st century."

On the plus side, the FileMaker survey found that 77 percent of small businesses will spend about the same or more on technology in 2006 compared to 2005.

Major Small Business Survey Findings

The November 2005 survey uncovered small business trends in several areas, including:

"What Paperless Office?"

Ten years after the "Paperless Office Revolution," half of all small businesses are still using paper files.

-- Nearly half (48%) of small businesses still use paper file folders to organize important non-financial information. -- 30% of small businesses still use paper-based system to store and manage customer-related information. "Information Overload Is Slowing Productivity"

Small businesses are concerned about finding business information and the accuracy of that information.

-- Of small businesses that use spreadsheet software to organize non-financial information, 47 percent are concerned their employees are spending too much time looking for specific information. -- 42 percent of small businesses are concerned about the "ability of their employees to access accurate information." -- Employees at 52 percent of small business do not have any access to business information when they are out of the office.

"Small businesses are not using technology productively for marketing and sales"

Small businesses aren't effectively using technology for marketing. And yet, small businesses now have affordable access to the same technology corporations use to automate many marketing and sales activities.

-- Nearly 44 percent of small businesses spend little-to-no time on sales and marketing. -- And yet 45 percent of small businesses agree or strongly agree that their business would "grow significantly" if they could automate more of their marketing activities. -- Only 18 percent of small businesses use email marketing. -- 49 percent of small businesses are not even considering doing email campaigns to their customers and prospective customers. -- 27 percent of small businesses say they will not be using the web for some of the marketing and sales. -- Only 33 percent of small business managers think their Web site is important to business. 21 percent don't think it's important. Small Businesses Sees Technology Use as an Opportunity for Growth -- 49% say business would grow if I could automate ... -- 31% will be spending more on tech in 2006 versus only 14% who will spend less (46% will spend the same) -- 33% see their company's website as MORE important to business success in 2006 compared to 2005. Only 21% see the website as less important) -- While only 18% are doing email campaigns today, 32% more are currently looking to add this capability in the future Background and Methodology

The nationwide survey of 211 small business owners and managers was conducted in November 2005, by Greenfield Online (http://www.greenfieldonline.com/), an independent data collection firm, on behalf of FileMaker Inc. Respondents to the survey included 200 business owners and managers whose companies' employed less than 100 people. Quotas were set regionally, to ensure nationally representative results. The margin of error is +/- 6.75 percent.

About FileMaker, Inc.

FileMaker Pro is used by millions of small businesses worldwide to manage people, projects, images, assets and other information. In addition to being the number one-selling easy-to-use database software, the award-winning FileMaker product line also includes low-cost Applications that automate basic business tasks, ready-to-use Starter Solutions for businesses, and tools to create and share solutions from the desktop to the web.

NOTE: FileMaker is a trademark of FileMaker, Inc., registered in the U.S. and other countries.

FileMaker, Inc.

CONTACT: Customer contact, 800-325-2747; or media, Kevin Mallon of
FileMaker, Inc., +1-408-987-7227, or [email protected]

Web site: http://www.greenfieldonline.com/

Web site: http://www.filemaker.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...