Welcome!

Agile Computing Authors: Flint Brenton, Elizabeth White, John Esposito, Dana Gardner, Igor Drobiazko

Related Topics: Microservices Expo, SYS-CON MEDIA, IoT User Interface, Agile Computing

Microservices Expo: Article

i-Technology Viewpoint: Is Web 2.0 the Global SOA?

Web 2.0 describes the next generation of the Web as an application platform

The subject of Web 2.0 has become profoundly important over the last year. Web 2.0 describes the next generation of the Web as an application platform where most of a user's software experience resides. The subject is somewhat controversial, but it's becoming ever more apparent as the successor to monolithic system architecture, prepackaged software, and traditional Web applications.

Software as a Service (SAAS) and Web as Platform are only two of the larger mantras of Web 2.0 that most of the major software vendors have begun to embrace recently. Yet not only is Web 2.0 still very misunderstood, it's actually part of an even larger way of thinking about software in a fully service-oriented manner. This includes building composite applications, remixing data, building ad hoc supply chains, harnessing user involvement, aggregating knowledge, and more. Web 2.0 is becoming embodied in best practice sets such as service-oriented architecture (SOA).

The term Web 2.0 was originally coined by O'Reilly's Dale Dougherty to describe the forces behind the huge post-dot-com success of Internet companies like Google, eBay, Amazon, and iTunes, as well as noncommercial, emergent Web phenoms such as Wikipedia and BitTorrent. Web 2.0 describes Web experiences that fundamentally engage users by: 1) allowing them to participate in sharing information and enriching data freely, 2) readily offering their core functionality as open services to be composited or "mashed up" into new services and sites, and 3) placing the Web at the center of the software experience both in terms of data location as well as where the software is.

Applications in which the Web app is primarily an online catalog are changing the most. Instead of being just a way to browse for products or information, the Web 2.0 app is itself the tip of an iceberg that integrates services and data from multiple sources and then makes the results available to users and other Web 2.0 apps. At the end of the day, the integration achieved by one Web 2.0 app will likely get rolled up into someone else's Web 2.0 app.

Now evangelized by Tim O'Reilly and others as Web 2.0, the concepts themselves are not really new, but they are beginning to dominate the IT industry's collective consciousness. The powerful force of architecture of participation, which is the combined network effects of pervasive two-way participation (blogging, wikis, and media sharing), is having a huge effect and is creating a single, communal service architecture on the Web. In the end, users want access to information anywhere, from multiple sources, without synchronization, delay, or maintenance (software upgrades, data backups, etc.). Users want to be able to share knowledge and collaborate with peers. To do this they need to be using the same underlying set of technologies and paradigms, and this is what Web 2.0 promotes.

A Closer Look at Web 2.0
While large traditional software organizations such as Microsoft, IBM, and Oracle are struggling mightily to deliver traditional prepackaged software on long-term, aperiodic cycles, a newer generation of companies (Google, Yahoo!, Amazon, eBay, and many other smaller companies like 37signals and del.icio.us) are delivering capable software entirely online. This new agile way of providing functionality as a service over the Web provides a nimble, continuous experience with no software upgrades, and no synchronization of data or programs among work, home, or mobile locations. Equally important is that it provides a way to build new capabilities on top of existing functionality that becomes larger than the pieces (see Figure 1).

Tim O'Reilly, one of the leading evangelists of the Web 2.0 approach, generally provides seven classic characteristics of Web 2.0 software. These are described in the subsections below.

Web as Platform
Software and services are now the same thing, and the Web has become a computing platform in its own right. The Web is where most software is moving for cost, convenience, agility, and increased overall value.

Harnessing Collective Intelligence
The network effects of massive amounts of users make the collaborative Web a much more potent force than stand-alone software. Wikipedia says network effects "cause a good or service to have a value to a potential customer dependent on the number of customers already owning that good or using that service." Put another way, online collaborative entities such as Wikipedia are a network effect of the combined contributions of their users. This is a classic example of the high-value emergent properties of Web 2.0 forces.

Data Is the Next Intel Inside
The core functionality of many modern information systems is not software; more accurately, it's the valuable data within it. Look at Google's search database, Amazon's products and associated reviews, or eBay's auctions. While the services these sites provide are also important and integral, the data they possess are just as important, perhaps even more so.

End of the Software Release Cycle
When software is on the Web, upgrading becomes a different experience. Discrete changes become less obvious while continuous improvement becomes the norm. Because services are always available 24 hours a day to anyone connected to the global Internet, upgrades and improvements to service are instantly available and encouraged to be as nondisruptive as possible.

Lightweight Programming Models
When the clients of Web software are numerous and diverse, complex standards can get in the way, reduce interoperability, and stifle connectivity. Web 2.0 realizes that demand for services will route around unnecessary impedance and leverage the easiest methods that work well. This has led to simpler services such as REST and RSS instead of SOAP and WS-* standards. Remixing and compositing of services is also much easier with clean, clear, simple models, and this has also promoted loose coupling and suppler services, especially in the large. Dynamic programming languages that support rapid change are becoming more popular too.

Software Above the Level of a Single Device
PCs are an increasingly smaller aspect of the Web. With so many different devices such as mobile phones, PDAs, and even digital video recorders and personal media servers becoming connected to the Web and both providing and consuming functionality and content, the Software as a Service landscape of the Web now includes these in the picture.

Rich User Experiences The Web has ceased to be about static Web pages. They still exist, but they are much less important. More central to the Web are rich user experiences that immerse the user in the functionality of the services available on the Web without getting in the way. The AJAX browser application model is famously a Web 2.0 technique that uses the raw ingredients of modern browsers to provide the full interactive experience of native applications to the user while leveraging XML Web services on the back end to provide access to data and services.

There are many interlocking, reinforcing details that are vital to appreciating the best practices in the Web 2.0 toolset, however, the intent of this article isn't to explain every nuance of Web 2.0. Instead the article should convey a general mental model of it and describe Web 2.0's striking similarity to the SOA model. The point is that Web 2.0 describes the Web as a galactic collection of high-value Web services to be used, reused, and leveraged to meet users' needs. The Web itself provides the universal fabric upon which all of this rests and this includes the standards, the users, and the data. The premise of this article is that Web 2.0 actually describes the Web as the convergence of software services into a global service-oriented architecture.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to [email protected] to share your product and company news coverage with AJAXWorld readers.

Comments (9) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Enterprise Web 2.0 04/28/06 12:40:51 PM EDT

Trackback Added: When the worlds of SOA and Web 2.0 collide; Noted business and IT forward-thinker John Hagel wrote a detailed piece yesterday about what he calls the "highly dysfunctional gap" between SOA and Web 2.0. And it's true, there are few worlds in the IT industry that seem more opposite from each othe...

web2.wsj2.com 03/30/06 11:12:44 AM EST

Trackback Added: Is Web 2.0 The Global SOA?; Are we heading towards an architectural singularity in the software industry? Sometimes it looks that way. If you do a superficial comparison at least, Web 2.0 is all about autonomous, distributed services, remixability, and is fraught with owner

news desk 02/14/06 12:12:45 AM EST

The subject of Web 2.0 has become profoundly important over the last year. Web 2.0 describes the next generation of the Web as an application platform where most of a user's software experience resides. The subject is somewhat controversial, but it's becoming ever more apparent as the successor to monolithic system architecture, prepackaged software, and traditional Web applications.

Mark 12/28/05 04:03:35 PM EST

Web 2.0 is really part of an evolution of the web, not a revolution as hopeful bubble creators refer to it.

Jason 12/28/05 03:52:46 PM EST

Web 2.0 is definitely not here yet. 1.5 at the best.

Al 12/28/05 01:44:31 PM EST

This is a great pick. I am excited to see that more and more people realize that web 2.0 is not just another bubble-ish buzzword. I don't mean any particular technology, but the attitude, the mentality, as O'Reilly articulated in his Web 2.0 definition.

SOA 12/22/05 11:22:12 PM EST

The subject of Web 2.0 has become profoundly important over the last year. Web 2.0 describes the next generation of the Web as an application platform where most of a user's software experience resides. The subject is somewhat controversial, but it's becoming ever more apparent as the successor to monolithic system architecture, prepackaged software, and traditional Web applicationsSOS

SOA news desk 12/22/05 10:47:23 PM EST

The subject of Web 2.0 has become profoundly important over the last year. Web 2.0 describes the next generation of the Web as an application platform where most of a user's software experience resides. The subject is somewhat controversial, but it's becoming ever more apparent as the successor to monolithic system architecture, prepackaged software, and traditional Web applications.

SOA News Desk 12/22/05 10:26:15 PM EST

SOA Web Services Journal Cover Story: Web 2.0 The Global SOA
The subject of Web 2.0 has become profoundly important over the last year. Web 2.0 describes the next generation of the Web as an application platform where most of a user's software experience resides. The subject is somewhat controversial, but it's becoming ever more apparent as the successor to monolithic system architecture, prepackaged software, and traditional Web applications.

@ThingsExpo Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...