Click here to close now.

Welcome!

Web 2.0 Authors: Harry Trott, Liz McMillan, Roger Strukhoff, Pat Romanski, JP Morgenthal

Related Topics: Wireless, Cloud Expo

Wireless: Article

The Advent of the Cloud

Mobile applications – combined with cloud – will blow a hole through the business side of the monitoring and analytics markets

The Internet is going through a major transformation, shifting from the "Internet as application" to the "Internet as data provisioning system," and from fixed to mobile platforms like smart phones and tablets. It's nothing short of a revolution. Traditional forms of web analytics and web performance monitoring are being rendered obsolete. The concepts of "page load" or "visit" or "visitor" are quickly disappearing. Sites are rapidly becoming service-oriented providers of data to hungry mobile applications and it is already throwing a monkey wrench into management tools, transforming the way that the industry will need to think about user behavior and service levels.

The current over-emphasis on cloud technology has obscured an even larger and more important shift - the shift away from "Internet as application" to "Internet as data provisioning system."

The tech industry has always suffered from pendulum swings and this is no different. In the '80s, people used thin-client terminals to access centralized applications hosted on mainframes or mini-frames. In the '90s, the industry shifted to fat clients in the form of desktop applications that offered a richer and more compelling user experience. This most recent decade saw a swing back to thin clients as browser-based interfaces took over. This allowed applications to move back onto centralized servers for easier maintenance and management. That same desire has driven the current rise in virtualization and clouds, which have allowed for the explosion of SaaS, PaaS and IaaS providers such as Salesforce, Amazon, Rackspace and Terremark.

However, we now have to contend with another significant shift - the move to mobile platforms like smart phones and tablets. This will combine with the move toward cloud technology to create a sudden reversal in the pendulum.

Apple, Google, and their competitors have completely transformed the application landscape by providing touch-based mobile platforms that are extremely compelling. Smartphone ownership is currently at 34% and is expected to hit 49% by 2013. Online shopping has exploded, averaging about 60% across all age groups (the lowest level was 48% for people over age 66). Mobile technology paired with a more compelling experience will push those numbers even higher. Touch-based phones and tablets are doing to the browser what desktops did to the remote terminal by offering an interactive experience that far surpasses existing paradigms. At the same time, the mobility of these platforms allows them to provide the same "ubiquitous access" promise that made browsers so popular with the public in the first place.

Most important, the applications being built for these platforms are using standard Internet protocols to transfer data back and forth between servers and mobile devices, transforming the web into a "data cloud." Classic examples include the iPhone applications for email, weather, stock quotes, Google Maps, YouTube, and iTunes - all very rich interfaces that use Internet protocols offered by major web properties or enterprise applications. Major corporations such as Oracle, Salesforce, Cisco and Workday have already recognized the advantages, publishing their own mobile applications.

Apple's online AppStore currently contains 300,000+ applications, including over 9,500 business apps. In addition, Apple is actively fostering a community of enterprise application developers. Meanwhile, Google has released the Android platform, offering it to a worldwide community of developers as an open platform. Their application count is reported to be as high as 50,000.

The dramatic rise in native mobile applications - ones that are not based on a browser interface - will shift the load on enterprise sites towards their public APIs and away from their traditional web pages. This problem was first highlighted by mashups - web applications that made heavy use of remote APIs to integrate data from different sources into a unique on-line experience. Mobile applications will replace mashups with a richer experience while driving even heavier use of remote APIs.

This represents the same problem as web services - the traffic patterns and behavior simply do not conform to the traditional model. There are no "pages," simply sporadic data calls. There is no concept of the start or end of a visit, nor is there a clear path on which you can define a funnel for analytics. Just as the cloud is wreaking havoc with traditional operations-style monitoring, mobile applications - combined with the cloud - will blow a huge hole through the business side of the monitoring and analytics markets.

The monitoring industry is going to have to adapt very quickly in order to be properly positioned ahead of this tsunami. The industry as a whole will need to create a new model to fit this emerging pattern. More important, business owners will need to adjust their thinking and look at monitoring, analytics, capacity planning and SLA management strategies to make sure that they are prepared for this wave.

More Stories By Jonathan Ginter

Jonathan Ginter is the Senior Director of Engineering for the TrueSight product line from Coradiant. Jonathan has 20 years of rich experience as a developer, architect and product manager for a variety of applications, including web-based apps, embedded solutions and command-and-control systems. He contributes frequent articles to Coradiant’s web performance blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...