Click here to close now.



Welcome!

Agile Computing Authors: Elizabeth White, Liz McMillan, Xenia von Wedel, Sanjay Zalavadia, Dana Gardner

Related Topics: Mobile IoT, @CloudExpo

Mobile IoT: Article

The Advent of the Cloud

Mobile applications – combined with cloud – will blow a hole through the business side of the monitoring and analytics markets

The Internet is going through a major transformation, shifting from the "Internet as application" to the "Internet as data provisioning system," and from fixed to mobile platforms like smart phones and tablets. It's nothing short of a revolution. Traditional forms of web analytics and web performance monitoring are being rendered obsolete. The concepts of "page load" or "visit" or "visitor" are quickly disappearing. Sites are rapidly becoming service-oriented providers of data to hungry mobile applications and it is already throwing a monkey wrench into management tools, transforming the way that the industry will need to think about user behavior and service levels.

The current over-emphasis on cloud technology has obscured an even larger and more important shift - the shift away from "Internet as application" to "Internet as data provisioning system."

The tech industry has always suffered from pendulum swings and this is no different. In the '80s, people used thin-client terminals to access centralized applications hosted on mainframes or mini-frames. In the '90s, the industry shifted to fat clients in the form of desktop applications that offered a richer and more compelling user experience. This most recent decade saw a swing back to thin clients as browser-based interfaces took over. This allowed applications to move back onto centralized servers for easier maintenance and management. That same desire has driven the current rise in virtualization and clouds, which have allowed for the explosion of SaaS, PaaS and IaaS providers such as Salesforce, Amazon, Rackspace and Terremark.

However, we now have to contend with another significant shift - the move to mobile platforms like smart phones and tablets. This will combine with the move toward cloud technology to create a sudden reversal in the pendulum.

Apple, Google, and their competitors have completely transformed the application landscape by providing touch-based mobile platforms that are extremely compelling. Smartphone ownership is currently at 34% and is expected to hit 49% by 2013. Online shopping has exploded, averaging about 60% across all age groups (the lowest level was 48% for people over age 66). Mobile technology paired with a more compelling experience will push those numbers even higher. Touch-based phones and tablets are doing to the browser what desktops did to the remote terminal by offering an interactive experience that far surpasses existing paradigms. At the same time, the mobility of these platforms allows them to provide the same "ubiquitous access" promise that made browsers so popular with the public in the first place.

Most important, the applications being built for these platforms are using standard Internet protocols to transfer data back and forth between servers and mobile devices, transforming the web into a "data cloud." Classic examples include the iPhone applications for email, weather, stock quotes, Google Maps, YouTube, and iTunes - all very rich interfaces that use Internet protocols offered by major web properties or enterprise applications. Major corporations such as Oracle, Salesforce, Cisco and Workday have already recognized the advantages, publishing their own mobile applications.

Apple's online AppStore currently contains 300,000+ applications, including over 9,500 business apps. In addition, Apple is actively fostering a community of enterprise application developers. Meanwhile, Google has released the Android platform, offering it to a worldwide community of developers as an open platform. Their application count is reported to be as high as 50,000.

The dramatic rise in native mobile applications - ones that are not based on a browser interface - will shift the load on enterprise sites towards their public APIs and away from their traditional web pages. This problem was first highlighted by mashups - web applications that made heavy use of remote APIs to integrate data from different sources into a unique on-line experience. Mobile applications will replace mashups with a richer experience while driving even heavier use of remote APIs.

This represents the same problem as web services - the traffic patterns and behavior simply do not conform to the traditional model. There are no "pages," simply sporadic data calls. There is no concept of the start or end of a visit, nor is there a clear path on which you can define a funnel for analytics. Just as the cloud is wreaking havoc with traditional operations-style monitoring, mobile applications - combined with the cloud - will blow a huge hole through the business side of the monitoring and analytics markets.

The monitoring industry is going to have to adapt very quickly in order to be properly positioned ahead of this tsunami. The industry as a whole will need to create a new model to fit this emerging pattern. More important, business owners will need to adjust their thinking and look at monitoring, analytics, capacity planning and SLA management strategies to make sure that they are prepared for this wave.

More Stories By Jonathan Ginter

Jonathan Ginter is the Senior Director of Engineering for the TrueSight product line from Coradiant. Jonathan has 20 years of rich experience as a developer, architect and product manager for a variety of applications, including web-based apps, embedded solutions and command-and-control systems. He contributes frequent articles to Coradiant’s web performance blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
UAS, drones or unmanned aircraft, no matter what you call them — this was their week. Our news stream was flooded with updates on the newly announced rules and regulations for commercial UAS from the FAA. So, naturally we have dedicated this week’s top news round up to highlight some of our favorite UAS stories.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...