|By Jonathan Ginter||
|December 10, 2010 06:00 AM EST||
The Internet is going through a major transformation, shifting from the "Internet as application" to the "Internet as data provisioning system," and from fixed to mobile platforms like smart phones and tablets. It's nothing short of a revolution. Traditional forms of web analytics and web performance monitoring are being rendered obsolete. The concepts of "page load" or "visit" or "visitor" are quickly disappearing. Sites are rapidly becoming service-oriented providers of data to hungry mobile applications and it is already throwing a monkey wrench into management tools, transforming the way that the industry will need to think about user behavior and service levels.
The current over-emphasis on cloud technology has obscured an even larger and more important shift - the shift away from "Internet as application" to "Internet as data provisioning system."
The tech industry has always suffered from pendulum swings and this is no different. In the '80s, people used thin-client terminals to access centralized applications hosted on mainframes or mini-frames. In the '90s, the industry shifted to fat clients in the form of desktop applications that offered a richer and more compelling user experience. This most recent decade saw a swing back to thin clients as browser-based interfaces took over. This allowed applications to move back onto centralized servers for easier maintenance and management. That same desire has driven the current rise in virtualization and clouds, which have allowed for the explosion of SaaS, PaaS and IaaS providers such as Salesforce, Amazon, Rackspace and Terremark.
However, we now have to contend with another significant shift - the move to mobile platforms like smart phones and tablets. This will combine with the move toward cloud technology to create a sudden reversal in the pendulum.
Apple, Google, and their competitors have completely transformed the application landscape by providing touch-based mobile platforms that are extremely compelling. Smartphone ownership is currently at 34% and is expected to hit 49% by 2013. Online shopping has exploded, averaging about 60% across all age groups (the lowest level was 48% for people over age 66). Mobile technology paired with a more compelling experience will push those numbers even higher. Touch-based phones and tablets are doing to the browser what desktops did to the remote terminal by offering an interactive experience that far surpasses existing paradigms. At the same time, the mobility of these platforms allows them to provide the same "ubiquitous access" promise that made browsers so popular with the public in the first place.
Most important, the applications being built for these platforms are using standard Internet protocols to transfer data back and forth between servers and mobile devices, transforming the web into a "data cloud." Classic examples include the iPhone applications for email, weather, stock quotes, Google Maps, YouTube, and iTunes - all very rich interfaces that use Internet protocols offered by major web properties or enterprise applications. Major corporations such as Oracle, Salesforce, Cisco and Workday have already recognized the advantages, publishing their own mobile applications.
Apple's online AppStore currently contains 300,000+ applications, including over 9,500 business apps. In addition, Apple is actively fostering a community of enterprise application developers. Meanwhile, Google has released the Android platform, offering it to a worldwide community of developers as an open platform. Their application count is reported to be as high as 50,000.
The dramatic rise in native mobile applications - ones that are not based on a browser interface - will shift the load on enterprise sites towards their public APIs and away from their traditional web pages. This problem was first highlighted by mashups - web applications that made heavy use of remote APIs to integrate data from different sources into a unique on-line experience. Mobile applications will replace mashups with a richer experience while driving even heavier use of remote APIs.
This represents the same problem as web services - the traffic patterns and behavior simply do not conform to the traditional model. There are no "pages," simply sporadic data calls. There is no concept of the start or end of a visit, nor is there a clear path on which you can define a funnel for analytics. Just as the cloud is wreaking havoc with traditional operations-style monitoring, mobile applications - combined with the cloud - will blow a huge hole through the business side of the monitoring and analytics markets.
The monitoring industry is going to have to adapt very quickly in order to be properly positioned ahead of this tsunami. The industry as a whole will need to create a new model to fit this emerging pattern. More important, business owners will need to adjust their thinking and look at monitoring, analytics, capacity planning and SLA management strategies to make sure that they are prepared for this wave.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
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Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
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Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
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Nov. 24, 2014 11:00 AM EST Reads: 1,557
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 24, 2014 09:00 AM EST Reads: 1,575
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 23, 2014 07:30 PM EST Reads: 1,763
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 23, 2014 12:00 PM EST Reads: 1,706
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Nov. 23, 2014 07:45 AM EST Reads: 1,712
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
Nov. 22, 2014 05:30 PM EST Reads: 1,455
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 22, 2014 05:30 PM EST Reads: 1,528
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,533
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,457
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Nov. 21, 2014 07:00 PM EST Reads: 1,384
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,433
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,382
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,658