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Agency New Business Consultancy Releases Latest Survey on Generating New Business

For Immediate Release

Media Contact: Brad Okel
The Eisen Agency
[email protected]
859.291.4302

Twitter @ EisenHotNews

Agency New Business Consultancy Releases Latest Survey on Generating New Business
RSW US Finds That Most BizDev Personnel Can’t Break Through to Decision Makers

Cincinnati, OH – September 17, 2010 – Agency lead generation firm RSW US has released its latest agency new business survey and found some eye opening answers as to why most agencies are not only losing business, but can’t seem to bring in the new blood either. The survey offers practical and actionable advice based on the findings that will help any agency owner have a little happier fourth quarter and 2011.

The most recent survey can be accessed free online at (http://rswus.com/surveys/index.php).

RSW US managing partner Mark Sneider says the top reason agencies cite for lack of new business isn’t fewer opportunities, it’s the inability to break through to the prospects. Translation? They can’t seem to make enough time to do the work necessary to get in front of the right people making the decisions, Sneider says. And, Sneider emphasizes that new business outreach cannot be a “start and stop exercise.”

The survey information finds that agencies doing things “the same way they’ve always done them” are performing poorest, although interestingly agencies are actually more optimistic about obtaining new clients than they were the year before.

“In this ever-changing world of the marketing of marketing services, managing your new business program the same old way simply isn’t going to be sustainable,” Sneider explains. “New business must be approached far more aggressively, and leaders have to get more of the entire agency team to embrace the spirit of new business, stay at it and realize they may not be able to do it all themselves.”

The survey found that a timely approach by an agency has proven successful, as well as “general, awareness” of an agency, which Sneider points out reinforces the fact that agencies must stay at it constantly and consistently.

About RSW

RSW/US is a full service business development agency that helps marketing service firms (exclusively) find qualified leads, set meetings on their behalf, better position them in the marketplace, and when appropriate, help them by facilitating the close. More information can be accessed at: www.rswus.com or by calling 513.559.3101. Sneider can be contacted at [email protected].


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More Stories By Rodger Roeser

Roeser is the founder, owner and president of The Eisen Agency – Cincinnati’s largest and highest rated Public Relations Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapter’s Blacksmith Awards Program. Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees. He founded The Eisen Agency’s Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school students seeking to enter a career in journalism or public relations. Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news. He continues to write for a number of publications, and also is the host of the award winning audio podcast “That Marketing Show,” and the host of online webside series Business Focus.

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