Welcome!

Agile Computing Authors: Pat Romanski, Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White

Related Topics: Agile Computing

Agile Computing: News Item

Cloud Hosting to Aid Cloud Forests

iomart Hosting launches Racks4Acres campaign to support Rainforest preservation

Cloud forests make up less than 2.5 per cent of the world's tropical forests but are home to a disproportionately large number of the world's species. They include all the forests in the humid tropics that are frequently covered in clouds or mists and so, in addition to rainfall, capture water droplets that condense on the vegetation.

The Neblina Reserve in the Choco-Andean Forest Corridor occupies the area between the Paso Alto Moutain Range and Cotacachi Cayapas Ecological Reserve and will keep these areas connected and protect flora and fauna. The reserve also helps to establish 36 community reserves, which are owned and managed by the local community.

Phil Worms, director marketing of iomart Hosting, explained: "As a managed hosting company and data centre owner, we are acutely aware of the effects that our day to day operations have in terms of a producing a sizeable carbon footprint. We are constantly doing everything that we can to mitigate this impact - from the implementation of cold aisle containment through to pursuit of renewable energy supplies - but given that these things take time; we've also wanted a project that would deliver rather more immediate benefits to our environment."

"Research shows that you can make a more significant impact on the environment by preserving mature habitats, rather than simply planting new trees, in terms of protecting existing eco systems and retaining locked in carbon. We, therefore, specifically asked that our acres are predominantly in the Neblina Reserve because of the synergy between cloud computing and cloud hosting."

"We're not attempting to take any form of moral high ground with this campaign. We know, as do many of our customers, that reducing costs and improving operational efficiency are critical objectives for any organisation at any time.  We strongly believe that cloud computing and virtualisation have a major role to play in helping organisations minimise their CO² emissions by reducing their power consumption, and we think that this campaign will help us get this message across."

The campaign also allows iomart Hosting's customers to directly offset their own  IT equipment's carbon emissions,via iomart's Customer Control Panel, through participation in Rainforest Concern's Forest Credits Programme.

Peter Bennett, Director of Rainforest Concern, said: "The world's tropical rainforests are the richest and most diverse habitats on Earth and are some of the most endangered. Whilst their plight has been well documented over the past few years, we are still witnessing wholesale destruction on a daily basis. Projects like the Racks4Acres have an important role to play in highlighting the threats faced by rainforests and hopefully will inspire other people and organisations to support our efforts to protect them. We all benefit from every acre of rainforest saved wherever we live in the world."

"I am delighted that the campaign will support the Neblina Reserve in the Choco-Andean Forest Corridor as this is a true, community-based conservation and eco-tourism effort, which is playing a vital role in sustaining the conservation of Ecuador. It proves what can be done when people are prepared to work together and tackle issues head on."

"What appealed to me about the Racks 4 Acres campaign is how simple it is in its approach. The correlation between power consumption, carbon emissions and conservation is a vital element in the bigger climate change debate and this campaign makes that point effectively."

Myriam Calderon, respected Ecuadorian academic and author on environmental, heritage and cultural anthropology topics, stated: "Our country welcomes any initiative undertaken by foreign organisations; private or governmental, willing to support Ecuador and its amazing biodiversity, in order to safeguard the lungs of the planet."

"The importance and relevance of sharing the responsibility of the protection of our most precious resources, regardless of location, is indeed a global problem. The Choco-Andean Forest Corridor project and community is as vital for countries as far and away as the United Kingdom as it is for the Andean corridor and Ecuador itself."

"Speaking as an Ecuadorian, and an environmental advocate, we welcome the support given by iomart Hosting with its Racks4Acres campaign. We particularly hope that this campaign will generate vital awareness of the need to protect the Cloud Forest, and that this may lead to a wider understanding of the environmental issues that we face today."

More Stories By Phil Worms

Phil is a 30 year IT industry veteran with a passion for education and has personally led many school and higher education initiatives designed to engage young people and showcase the broad range of exciting and fulfilling roles in IT.

A full and varied career has seen Phil move through various senior product/project and marketing positions with companies as diverse as Centrica plc, One.Tel, VarTec Telecom and iomart Group plc. Phil is working on a project to create an intergenerational social hub that will celebrate creativity and achievement in Helensburgh, birthplace of television pioneer John Logie Baird.The Heroes Centre will provide people of all ages with the new media and content creation skills required to engage fully in the digital world. Follow his progress on Twitter and on Facebook

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...