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Un-Marketing (Stop Marketing, Start Engaging)

Scott Stratten was the first “big name” on Twitter to truly engage with me

OK, I will admit from the beginning that I am biased.

Scott Stratten was the first “big name” on Twitter to truly engage with me.

He was the first to ask what I thought about something…well before I had a lot of followers, or my latest book was released.

However, there is a reason that’s important: it clearly proves Scott walks his talk. There wasn’t anything he thought I could do for him…it’s just that he doesn’t market — he engages.

That’s the fundamental point of his new book, released today, titled, “Un-Marketing.” He suggests — strongly — that marketing has been fundamentally flawed. We need to stop marketing…and start engaging.

He’s absolutely right.

In the interest of full disclosure, I was thrilled and honored to be mentioned in the book. However, the reason I am recommending it to you is for a more important reason: I honestly believe it is a terrific book that will provide you with a highly refreshing and insightful look at an often-examined topic.

Want to grow customer loyalty? How about engaging the customer before you’re breaking their back to buy something from you? Scott clearly demonstrates that marketing — and marketers — have to change. And, he shows us WHAT we need to become, as well.

Follow Scott Stratten on Twitter: @Unmarketing…and, get the book!

And, again so you know, I do not have any financial “deal” with any author to promote his or her books, nor do I — as some bloggers do — receive compensation from Amazon or anyone else if you click on the link and make a purchase. I’m recommending to you the books I personally read and enjoy…

More Stories By Scott McKain

Scott McKain is a business leader, bestselling author, and Hall of Fame professional speaker.
Scott's latest book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" reached the #1 spot on Amazon.com list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Customers REALLY Want" (currently available in trade paperback) and "ALL Business is Show Business."
He is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty, and has appeared on multiple occasions as a commentator and analyst on FOX News Channel. His platform presentations have run the gamut from the White House lawn with the President in the audience carried live on CNN and NBC's "Today" show...to a remote outpost near the Amazon...all 50 states, seven Canadian provinces...and from Singapore to Sweden...Mexico to Morocco.
An inductee into the Professional Speakers Hall of Fame, he is also a member of "Speakers Roundtable" -- an elite, invitation-only group of twenty of the world's top business speakers.

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