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CrowdStar Partners With Japanese Studio to Expand Major Presence in $2B Japanese Market

CrowdStar and Drecom to Leverage Success of "Happy Aquarium" and "Happy Island" to Launch More Titles on Leading Japanese Web and Mobile Social Networks

DUBLIN, IRELAND and BURLINGAME, CA -- (Marketwire) -- 08/25/10 -- CrowdStar, the leading creator of popular social games, including category leader "Happy Aquarium," announced today an expansion of its partnership with Drecom, a leading web services company in Japan, to launch all CrowdStar games in the Japanese market.

CrowdStar was the first major US social gaming company to introduce its social games into Japan last December. CrowdStar and Drecom have launched "Happy Aquarium" and "Happy Island" to Mixi, Gree and Hangame, three of Japan's leading web and mobile social networks.

CrowdStar's partnership with Drecom enables the companies to quickly bring hit games to Japan's leading mobile and web platforms. The partnership accelerates CrowdStar's global strategy, allowing CrowdStar to quickly tailor game content for local preferences, test new game mechanics, and leverage partner marketing capabilities in the advanced Japanese gaming market.

"CrowdStar is thrilled to expand its relationship with Drecom to bring CrowdStar's games to even more players in Japan," said Niren Hiro, Chief Executive Officer, CrowdStar. "Since entering the Japanese market in 2009, CrowdStar has been a pioneer in social gaming in Japan, bringing two of its titles to multiple networks. Working with Drecom allows us to launch more games faster."

"CrowdStar's titles resonate among demanding Japanese game players," said Yuki Naito, CEO and founder of Drecom Co.,Ltd. "We are looking forward to growing and expanding our relationship to bring even more of CrowdStar's hit games to Japan."

Previously, CrowdStar and Drecom launched "Happy Aquarium" and "Happy Island" to Mixi, Hangame and Gree, three of Japan's leading web and mobile social networks.

The overall Japanese social gaming and virtual goods market is estimated to be worth $2 billion, roughly evenly split between mobile and web users. Japan has roughly 85 million PC web users and 80 million mobile users. Japan's leading mobile networks include DeNA's Mobage-Town with 20 million subscribers, Mixi with 21 million subscribers and Gree with 21 million subscribers.

About CrowdStar
CrowdStar is a leading global developer of social games with a growing community of more than 50 million gamers. Based outside of San Francisco, CrowdStar is home to some of Facebook's most popular, fun and entertaining games, including "Happy Aquarium," "Happy Island," "Happy Pets," "Hello City" and "Zoo Paradise." CrowdStar, a YouWeb-incubated company, has quickly become one of the largest and most successful developers and publishers in social gaming. For more information visit http://www.CrowdStar.com. Follow CrowdStar on Twitter at http://twitter.com/CrowdStar and on Facebook at http://facebook.com/CrowdStar

About Drecom
Drecom is one of the top major social game developers in Tokyo, Japan. Drecom has more than 7 million subscribers since its first title's launch in August 2009. Now the company has a number of widely popular games, both localized and originally developed, released in multi-platforms: mixi, DeNA, Gree and Hangame. Drecom is well known in the market for its popular original social games as well as publishing hit games from CrowdStar.

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