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IBM Buys Unica

It’s paying better than double what the stock was selling for

IBM is buying Unica Corporation for ~$480 million for its advertising and marketing software. It's paying better than double what the stock was selling for. The deal should close before the end of the year. Unica is supposed to automatically predict customer preferences around which ad campaigns are built and measured. Unica, which has maybe 1,500 customers, and its 500 people will become part of Blue's analytics unit. IBM means to use it especially in developing countries.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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