In speaking with Service Providers, the conversation around cloud often moves away from the technical challenges of delivering a large-scale multi-tenant on-demand offering, and into business considerations such as the readiness of customers to consume cloud services and the prioritization of cloud services to be offered.

Cisco is working with SPs and SP customers to assist in delivering successful offerings and advancing the cloud market.

For SPs, it’s important to understand who the offering is being built for, what revenue opportunity is enabled, and what ultimately needs to be delivered in order to meet the demands of the customer.

Customers of cloud need to understand how the cloud will impact their business. Concerns including policy compliance, end-to-end security, quality of service, and transitioning to (and from) the cloud will be need to be addressed.

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