Welcome!

Web 2.0 Authors: Liz McMillan, Liz Dickinson, Peter Silva, David H Deans, Carmen Gonzalez

Related Topics: SOA & WOA, XML, SYS-CON MEDIA

SOA & WOA: Article

i-Technology Viewpoint: Thinking Outside the VC Box

This is the Age of the "Momentary Enterprise," of Taking Advantage of an Opportunity that May Only Exist for Months

Prior to the year 2000, business was a world in love with office spaces and corporate travel. We traveled to work (the office) every day. We traveled away from the office for customer meetings, for internal meetings, for conferences, for awards ceremonies. We traveled because we could and we believed that it was necessary for the competitive advantage. That all changed rather quickly with the economic downturn of the early 2000s and, of course, 9/11. In short order, we relearned how to do business by staying put.

Another consequence of the most recent recession was corporate payroll compression. As good corporate citizens who are mindful of keeping our jobs, most of us were tasked with far more work than a single individual could perform adequately. To help make us more efficient, we introduced cell phones so that we could make calls while traveling, and WiFi-enabled laptops that enabled us to take our work anywhere and exchange messages with anyone, provided a "hotspot" could found.

Conference calls, cell phones, and laptops have pushed personal multitasking to unparalleled levels. For example, workers are now able to process the relentless stream of e-mails and instant messages as well as review financial and marketing documents, all while supposedly being active during a conference call.

The preceding has been unsettling for some of us, but not so for others. In fact, for those who are able to do three things at once, it is a stress reliever. Prior to this work style, employees who were required to be physically at meetings (even on-site) would worry about e-mail that was piling up as well as a half-written product presentation due the next day. Stress would slowly build as the meeting drew long. The productiveness of a conference call definitely suffers because multitasking participants are only slightly paying attention. However, no matter - overall efficiency is increased for those who can draw the connections together and somehow manage to stay engaged in the "here and now" at the same time.

Consider where we've come from and where we've now arrived. Before we had limited ways to "connect." Now we can create multiple connections and converge them. Perhaps even more important, we can do much of this connecting and converging ourselves, without advanced degrees in IT or telecommunications, and using technologies that are available at the local shopping mall. Also, we can create our own virtual office spaces.

Building the Momentary Enterprise
Among the many consequences of connectivity and convergence that lead to the virtual office space is the momentary enterprise. The momentary enterprise takes advantage of an opportunity that may only exist for months. When it has been fully exploited, the momentary enterprise is reconfigured - Lego-like - to pursue another opportunity. A "pop-up" business model is born, thereby changing the competitive balance and leveraging pervasive data.

It is likely that in the coming years we will see sizable businesses (based on yearly revenue) come and go at what will seem to be alarming speeds. Businesses can now be created in a matter of weeks to capitalize on whatever important trend or market demand is surfacing. Huge amounts of venture capital in many cases will not be required for establishing the infrastructure, the billing and accounting systems, the transport or supply systems, the IT function - and the list goes on. Such commodities will be expertly and automatically leveraged by super-deep, business-to-business automation, and new enterprises will start up by focusing their energy on differentiating their value in the marketplace rather than creating and supporting all of the associated accoutrements. Also, the fact that their life spans will be measured in months or a short number of years will not be grounds for dismissal from Harvard Business School. A successful business model doesn't need to be measured by its staying power.

Interested? Below is a checklist of things that will help you on your way to the momentary enterprise.

Hybrid PDAs (Personal Communicators)
Hybrid PDAs combine three entirely different business and personal communication mechanisms (cell, e-mail, IM) into a single embraceable device. Their expected ubiquity will enable significant efficiency gains in both our business and personal lives. Hybrid PDAs offer three important features for momentary enterprise entrepreneurs:

  • The ubiquity of cell phone use - after all, it is no longer "weird" to be on your phone while in a supermarket, and you can be sure that someone next to you on the street is carrying a cell phone (to the same extent that you can be sure that those around you are wearing shoes)
  • The seemingly overnight change from one type of cellular technology that is optimized for voice to a completely different architecture that is optimized for voice and data
  • The immediacy of digital information sharing when you're away from a computer desktop
The trend toward holding your electronic life in the palm of your hand started when cell phones were crossed with PDAs. The result was a cell phone that could also keep your calendar and your contact database. Next, text messaging was added, and then Internet access and e-mail. Furthermore, there appears to be no end in sight to the future versatility of these multifunctional, handheld devices. For example, NTT DoCoMo has introduced in Japan a cell phone with so many functions that one could get lost just trying to find them all. This unit will do the following:
  • Send and receive e-mail
  • Play games online
  • Access iMode-compatible Web sites and play downloaded music
  • Take digital photographs
  • Record sound
  • Read bar codes (and someday RFID tags)
  • Oh... and make phone calls
It also contains a specialized Sony-developed chip called a FeliCa chip or "smart card" that enables users to pay bills and make purchases over a wireless electronic banking system, operate appliances that can be controlled via a connection to the Internet, unlock doors, and the list goes on. Sooner or later, most of us will carry an intelligent device that is wirelessly connected to the world's vast data networks continuously.

XML
XML formatting allows proprietary databases and records to now have a nearly universal method for describing their contents. One does not need to be a sophisticated programmer who understands how to read a "schema" document or how to encode SQL statements to make sense of XML statements. A computer-literate teen could happen upon an XML fragment and derive some sense from it. He or she could likely import it into a favorite spreadsheet package and sort or average or trend it with a few keystrokes.

Business back ends are now XML-crazy. Information that needs to be expressed to another computer system is now expressed in some XML format. Most significantly, XML enables far higher business-to-business cooperation that is squarely aligned with the Web's chief goal: information exchange (as opposed to data exchange). XML has been enthusiastically embraced by business and allows for significant efficiency gains and better customer experiences. We will see XML reaching into the consumer world and our homes as well via wired and wireless appliances, for example. For the momentary enterprise, XML is the magic glue that allows vast sources of data and internetworking infrastructure - from PDAs to wireless video cameras - to share information.

Virtual Officeware (VOware) and RIAs
Currently, groupware is an effective collaboration tool used for large project management by equally large companies. For smaller companies, ad hoc usage of a shared file server often suffices. Small Web servers are also now used by more physically diverse groups.

Groupware, despite early hype, has remained somewhat hidden - deployed appropriately by those large multiregional companies, but avoided by the rest of the world. A trained administrator is usually needed to set it up, and typically it requires an additional capital investment in server and storage hardware and administration. Groupware also focuses heavily on managing shared document repositories, thus making it vulnerable to competing products with a broader vision.



More Stories By John Webster

John Webster is senior analyst and founder of Data Mobility Group. He is the author of numerous articles and white papers on a wide range of topics, including data convergence, storage networking devices and management, and storage services and outsourcing. He is also the coauthor of a book entitled Inescapable Data - Harnessing the Power of Convergence, published in April 2005 by IBM Press.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that AgilePoint, the leading provider of Microsoft-centric Business Process Management software, will exhibit at SYS-CON's 2nd International @ThingsExpo which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. AgilePoint is the leading provider of Microsoft-based Business Process Management (BPM) software products, has 1,300+ on-premise and cloud deployments in 25+ countries and provides the same advanced BPM feature set as J2EE vendors like IBM and Appian for the Microsoft .NET native environment. AgilePoint customer...
SYS-CON Events announced today that TeleStax, the main sponsor of Mobicents, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TeleStax provides Open Source Communications software and services that facilitate the shift from legacy SS7 based IN networks to IP based LTE and IMS networks hosted on private (on-premise), hybrid or public clouds. TeleStax products include Restcomm, JSLEE, SMSC Gateway, USSD Gateway, SS7 Resource Adaptors, SIP Servlets, Rich Multimedia Services, Presence Services/RCS, Diame...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and busin...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridsto...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing and Personal Systems Group, will discuss how key attributes of mobile technology – touch input, senso...
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform your business. He will discuss opportunities and challenges ahead for the IoT from a market and tec...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.