Welcome!

Web 2.0 Authors: Carmen Gonzalez, Pat Romanski, Liz McMillan, Rick Delgado, Elizabeth White

Article

Cloud Computing and Advanced Relationship Analytics

Using Objectivity/DB to Discover the Relationships in your Data

Cloud Computing and Advanced Relationship Analytics

Using Objectivity/DB to Discover the Relationships in your Data

There is a wealth of information, connections and relationships within the terabytes and petabytes of data being collected by organizations on distributed cloud platforms. Utilizing these complex, multi-dimensional relationships will be the key to developing systems to perform advanced relationship analysis. From predictive analytics to the next generation of business intelligence, “walking” the social and professional graphs will be critical to the success of these endevors.

 

Most applications and data layers today are only capable of simple analytics, finding out who-did-what or who-bought-what. Advanced analytics yields far more knowledge at a much deeper level, understanding who, where, what, how and why – right now. 

 

Google, Yahoo and other leaders in online and personalized services are looking to use complex, multi-dimensional graph data to improve everything they do -- from supporting vast indexes and catalogs of content, to providing the best value and return to their advertising users. Graph technology offers a superior solution for relationship analytics requirements, enabling organizations to traverse any number and complexity of relationships in virtually any amount of distributed data, from any number of sources and types, in near real-time, and on the same commodity hardware obtained  through cloud computing platform providers.

 

Solve the problem.

 

The No SQL (or “not only SQL”) movement is defined by a simple premise: Use the solution that best suits the problem and objectives. If the data structure is more appropriately accessed through key-value pairs, then the best solution is likely a dedicated key-value pair database. If the objective is to quickly find connections within data containing objects and relationships, then the best solution is a graph database that can get results without any need for translation (O/R mapping). Today’s availability of numerous technologies that finally support this simple premise are helping to simplify the application environment and enable solutions that actually exceed the requirements, while also supporting performance and scalability objectives far into the future.

 

Cloud computing has adopted a broad variety of No SQL technologies to support these leading-edge requirements. By using solutions designed to support specific tasks and requirements, organizations can more easily achieve often significant reductions in complexity and costs associated with their systems. And by using more targeted and capable components, these systems are also able to achieve even greater levels of performance and scalability.

 

Graph databases may be the most important part of the No SQL movement.

 

Graph databases typically solve problems related to complexity of data, while key-value and column-store solutions seek to address common issues encountered as data volumes grow in size. Our technology addresses both the complexity and scalability requirements to give you the best of both worlds, managing complex and big data.

 

Graph data is represented by nodes or vertices and edges, where any node could be connected to any number of other nodes via the edges between them.

Graph database technologies can support rapid traversal of these edges to get results  in a matter of seconds (or less). Because the data is persisted where relationships are first class citizens, performance is no longer an issue. But when this type of work is done in a relational database or key-value environment, there are very expensive constraints and limitations to performance. And, of course, if the graph database architecture is distributed, then scalability limits are also addressed very nicely.

 

As social media, personalized web and advertising services, business intelligence and organizations in other spaces understand the importance of the deeper relationships within their data, their success in utilizing this information will depend on the technology. Trying to scale out graph data and relationship analysis using relational technology is simply not the answer. In addition, the complex custom code, high-end server hardware, map reduce layers, and administration overhead required to support these architectures can significantly increase costs and overhead. 

 

The days of compromising requirements to support centralized database server architectures or relational systems that simply aren’t designed to solve some problems, are over. Today, there are other options and solutions.              


Objectivity/DB is the original graph database.

 

Today many people are looking for graph technologies that can support for their applications and online, distributed systems. While several solutions focus on the graph interface or API, the underlying database is even more critical. The graph database must support your requirements for performance and scalability, ingest and fusion.      

Objectivity/DB is the leading, enterprise-proven, distributed data management solution and persistence layer that supports the most demanding requirements, and graph computing needs. Benefits include:

 

·         Objectivity/DB persists complex object models where the object and relationships can be any degree of complexity. Objects are persisted natively in the database, and there is no mapping layer. References between objects are stored as direct persistent pointers (object identifiers) making navigation very efficient and high performance.

·         Complex graphs (networks) of objects and references can be persisted and navigated (queried) efficiently. The objects and references in the graph can be distributed across tens of thousands of databases in each federation. The navigational queries can be broken down into sub-tasks and executed in parallel.

  • Objectivity/DB has a fully distributed (peer-to-peer) architecture that allows virtually unlimited scaling of both data and processing. This federated architecture (a collection of distributed databases) supports a single logical view across all objects in the federation, no matter where the data is located, allows elastic scalability of both processing and data in the cloud.

·         Objectivity/DB has been deployed in a variety of configurations, including embedded devices and sensors, telecommunications network element management, enterprise client/server and large distributed systems, and on grid and cloud environments.

·         Objectivity/DB supports several object languages, including Java, C#, C++, Python and Smalltalk. SQL access is also supported via an ODBC connection. Objects and application components created in any language can be accessed from any language.

·         Objectivity/DB runs on a number of hardware platforms and operating systems, including Linux, Windows, and major Unix operating systems. Databases created on any platform can be accessed heterogeneously from any platform.


For More Information

Please visit us online at www.objectivity.com or call (U.S.) 408 992-7100.



Objectivity, Inc.

640 West California Avenue, Suite 210
Sunnyvale, CA 94086-3624 U.S.
Phone:                 U.S. (408) 992-7100
FAX:       U.S. (408) 992-7171
www.objectivity.com

More Stories By Kristi Furrer

Kristi Furrer has comprehensive technology marketing and public relations experience in positioning and driving high technology companies to rapid growth. She has an extensive background to draw upon, from highly successful venture capital technology start-ups such as Wellfleet Communications to Fortune 50 firms such as Fujitsu. Her diverse technology marketing experience coupled with her strong public relations expertise enables her to understand the key drivers influencing strategic marketing plans. Throughout her professional career Ms. Furrer has focused on the multi-disciplinary program management skills to successfully create, launch, and maintain marketing campaigns addressing corporate and product positioning, new products or business launches, and special events planning and implementation.

Ms. Furrer is an industry expert in the areas of public relations and marketing communications. She served as the director of corporate communications at a leading Silicon Valley object-oriented database company, held senior marketing positions at leading communications companies and has gained substantial knowledge of computing platforms through management positions in leading edge workstation companies. Ms. Furrer has successfully launched both products and businesses.

@ThingsExpo Stories
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.
Swiss innovators dizmo Inc. launches its ground-breaking software, which turns any digital surface into an immersive platform. The dizmo platform seamlessly connects digital and physical objects in the home and at the workplace. Dizmo breaks down traditional boundaries between device, operating systems, apps and software, transforming the way users work, play and live. It supports orchestration and collaboration in an unparalleled way enabling any data to instantaneously be accessed on any surface, anywhere and made interactive. Dizmo brings fantasies as seen in Sci-fi movies such as Iro...