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Agile Computing Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Maria C. Horton

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Agile Computing: News Item

U.S. Corporations Spent $2.4 Billion on Social Network Marketing in 2009

It seems important to the market that users be able to continue to access current SNS for free

New Media on Ulitzer

MarketResearch.com has announced the addition of Mintel International Group Ltd.'s new report "Social Networking - US" to their collection of Social Networking market reports.

It seems important to the market that users be able to continue to access current SNS for free, or they are likely to simply leave the site. However, many companies are using SNS for advertising purposes.

Companies are accustomed to paying for advertising and are likely to continue to use Facebook, Twitter, etc., even if a "corporate account" comes with a price tag. Likewise, any third party app that makes money with advertising could be required to pay a flat fee to the SNS, or a percentage of profits.

LinkedIn has achieved success based on increased unemployment in recent years, but unemployment and underemployment is not limited to the white-collar worker.

There is room in the market for "professional sites" for those who are not business professionals, such as contractors, baby sitters, caregivers, electricians, roofers, gardeners, etc.

Topics covered in the report include...

  • Market Size
  • Market Drivers
  • Leading Companies
  • Brand Qualities
  • Innovations And Innovators
  • Advertising And Promotion
  • Profiles And Friends
  • The Artists Online
  • Viral Pass Through: Media Properties
  • Gaming
  • Below The Line Marketing
  • Ads On Social Networking Sites
  • Learning About Brands
  • Apps And Gifts
  • Dating, Career, Causes And Events
  • Mobile Networking
  • Race And Hispanic Origin
  • Other Useful Tables

More Stories By Carmen Gonzalez

Carmen Gonzalez is the co-founder, president, and CEO of SYS-CON Media, Cloud Expo, Inc. and Ulitzer, Inc.

Carmen has been in charge of SYS-CON's sales and marketing functions since 1994. Under her leadership, the company was named by Inc 500, among the fastest growing 500 privately held companies in North America three years in a row.

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