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The Secret of Saatchi & Saatchi's CEO: The Personal Approach

Bob Seelert gives a personal approach to the recovery

CEOs in TEchnology on Ulitzer

"From my first day at Saatchi & Saatchi," explains Bob Seelert, chairman of Saatchi & Saatchi, "I met with as many people as I possibly could. There is no substitute for a personal presence, I went to four companies in London and then got on a Concorde and did the same in New York before meeting with the Chairman of our biggest client, Proctor & Gamble".

Seelert, chairman of Saatchi & Saatchi, speaks candidly for MeetTheBoss.TV on how he was intent on taking the helm of what was a sinking ship and steering it into a course of thirteen years of concessive growth. What is his secret? The personal approach!

Saatchi & Saatchi are a truly world-wide communications network having 135 offices in eighty-five countries. From the first day of his arduous voyage Bob achieved incredible feats, and within six months he had built face-to-face connections with staff accounting for over 60% of the company's revenues.

"From my first day at Saatchi & Saatchi, I met with as many people as I possibly could, There is no substitute for a personal presence, I went to four companies in London and then got on a concord and did the same in New York before meeting with the Chairman of our biggest client Proctor and Gamble".

Bob wanted to break barriers, and he had to be seen as an approachable rock for the company, sharing his vision and hope for the future. Bob wanted everyone to know this and did the same exercise with client's, bringing both his charisma and long term outlook to meetings and building faith in the brand and in his strategies.

"To be revered as the hothouse for world-changing ideas is what create sustainable growth for our clients."

Bob Seelert's uncanny ability to talk about his leadership is one of his many talents, which has lead him to make strong relationships with his clients, earn respect from his staff and attract new business relationships.

To see the full interview with Bob Seelert and learn about the skills that made him successful at Saatchi & Saatchi, visit MeetTheBoss.tv

More Stories By John Funnell

John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.

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