Agile Computing Authors: William Schmarzo, Elizabeth White, Pat Romanski, Zakia Bouachraoui, Liz McMillan

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Online video in the UK – the state of the nation.

Online video platform Buto is celebrating its first birthday with a brace of statistics. The Buto team have pooled together all the data from their last 12 months of video streaming to give an insight into how people in the UK view video. And with Buto delivering 5 videos every single second, the results are of great interest.

Will Grant, Technology Director said: "We've got a really wide range of clients, from public sector bodies like the NHS and local authorities, to the eCommerce sites of some big retailers - but this research was about audiences, so we were able to collate all of our data and get some really interesting and useful numbers".

The numbers look like this:

The average duration of video watched over the last year was 1 minute and 31 seconds.

49% of viewers who start watching will watch to the end.

The most popular social network to share video to was Facebook, followed by Twitter.

Managing Director Andy McNamara added: "Lots of really high profile websites are only just beginning to work with video and see the benefits it brings in terms of truly engaged audiences. Buto finally allows us to say to clients 'video analytics are here, and we can categorically prove ROI'

Buto packages start at £99 + VAT per month and can scale up to meet growing requirements. There's also a free trial if you get in touch through the Buto website at www.buto.tv



Will Grant, Technology Director: 0121 224 8265 or 07917 412 472

Andy McNamara, Managing Director: 0121 224 8265 or 07786 435 299

Buto on twitter: http://twitter.com/ButoVideo

Notes for editors:

You can find out more about Buto: http://buto.tv


Buto is the UK's leading online video platform.

It's a "software as a service" product, a web-based application that allows users to sign in and manage their video content.

Built on cutting-edge technology, Buto puts professional video publishing within reach of every organisation with pay-as-you-use pricing, advanced statistics and the highest quality video delivery available.


52% of viewers took a related action after viewing an online video

Source: Online Publishers Association: Frames of Reference: Online Video Advertising, Content and Consumer Behavior

Up to 40% incremental buying uplift for brands using online video vs other ad forms

Source: ComScore

94% average sell-through for on-line video advertising. Average CPM is £28. GBP

Source: IAB/Bain

31 billion online videos were played in November 2009 - in the US alone.

Source: Comscore November Report 2009

Read the original blog entry...

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