|By Maria Elena Duron||
|March 15, 2010 11:00 AM EDT||
In West Texas, we have wind gust that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for tacos! Kent Dean, Director of Field Marketing, with Rosa’s Café recently spoke to our local chapter of the American Advertising Federation. They are so well known for their Taco Tuesdays that when he throws out the statement, “It’s Tuesday” on their Facebook pages hundreds of responses come in immediately with fans chiming in that it’s “Taco Tuesday”. His topic focused on social media – does it really work for business?
Engaging and entertaining, Kent shared how Rosa’s has capitalized with brand advocates and a loyal customer base that were fast becoming active evangelists for their brand. He outlined some best s practices for their brand from “Rosa’s Point of View”.
This list is also great for personal brands. Why? As we become more and more active in the social space, personal profiles and personal fan pages become even more prolific. Even our local newspaper’s editors and reporters have their own fan page and are understanding that social media is NOT about mass communication but more about one-on-one engagement. And, after all company’s are a culture made up of personal brands. In fact, a brandido (term of endearment for those who chat on the weekly #brandchat conversation on Twitter) stated it best when he said “personal brands” in companies perhaps should be called “personnel brands”.
1. Solicit responses in your posts; be authentic and approachable
The same holds true for a personal brand. Positioning doesn’t work. Canned answers are seen just as that – canned and fake. And the fake it till you make it practices, went away with the typewriter. If you have a personal page, be authentic. If you have a blog, let people make comments, let them connect with you and create conversation.
In fact, during a recent #brandchat conversation that I moderate on Twitter, Neil McKenzie shared: Personal branding is bigger than just a career a advancement tool – a life advancement tool. And, many agreed. It is a life advancement tool. So, in your interactions, online and off-line, are you advancing your relationships and staying true to your own vision, purpose, values and passions?
2. Have a normal conversation online as you would off-line and ask questions
I loved this as Kent approached the audience role-playing an online interaction in “real life”. Would we have walked into the meeting today and just walked up to someone and just said “I like ad club.” Or, would we walk up and say “The food is good.” Or, even “Consider coming back.” We would look “odd” at best, wouldn’t we?
I learned the best lesson quite some time ago and that is…the person that’s asking the questions is the one who is in control of the conversation. The key there is that you’re having a conversation. You’re not just barking out updates, or broadcasting information you’re having a conversation which means there’s an exchange between you and someone else.
3. Respond to criticism publicly and be sincere
That response, if someone’s criticizing you or has a complaint, could be that you are contacting them right now for a personal connection and to completely understand their concern. That’s a valid response as others in the social space are watching.
4. Don’t just talk about business
It’s funny how big businesses and brands work to be more human online while some people work to be more business like online. Here’s where knowing your top five brand attributes come into play. Whether you’re talking business or personal information, if you stay within the context of your attributes and be mindful that the conversation is ‘online’ (meaning everyone’s watching) you will do well.
According to Kent, what do social mediums deliver? They deliver an opportunity for engagement and I wholeheartedly agree – for business and for personal brands.
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May. 22, 2015 12:00 PM EDT Reads: 1,973
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May. 22, 2015 11:30 AM EDT Reads: 2,513
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
May. 22, 2015 11:00 AM EDT Reads: 6,183
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
May. 22, 2015 10:00 AM EDT Reads: 5,844
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May. 22, 2015 10:00 AM EDT Reads: 3,918
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May. 22, 2015 10:00 AM EDT Reads: 2,025
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
May. 22, 2015 10:00 AM EDT Reads: 1,821
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May. 22, 2015 10:00 AM EDT Reads: 7,713
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May. 22, 2015 09:45 AM EDT Reads: 1,308
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May. 22, 2015 09:00 AM EDT Reads: 1,503
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May. 22, 2015 08:00 AM EDT Reads: 4,189
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May. 22, 2015 06:00 AM EDT Reads: 4,842
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May. 22, 2015 06:00 AM EDT Reads: 4,709
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May. 22, 2015 06:00 AM EDT Reads: 5,949
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
May. 22, 2015 05:00 AM EDT Reads: 4,385
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May. 22, 2015 05:00 AM EDT Reads: 2,331
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May. 22, 2015 04:30 AM EDT Reads: 3,081