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Apple App Store and Its Influence on Hosted Business Applications

How is Apple’s success influencing the future of computing?

Cloud Expo on Ulitzer

How is Apple’s success influencing the future of computing? Force.com and Google Apps now have marketplaces similar to the Apple App store whose target is businesses not consumers.

You will get very few of these free or something that costs just a couple of bucks. These apps usually these have monthly maintenance fees associated with these and a lot of them have a “freemium” model, free for limited functions with a cost for value-added functionality. This is probably going to change the way business applications are delivered.

Going from an in-premise model to a hosted, cloud model gives business an unprecedented opportunity for start-ups to build and market applications with a very small investment. This will truly make the world “flat” for enterprise applications. For example, it will it give companies based in emerging markets access to western markets outside of BPO and application development. My opinion is that there will not be a sudden change but this will seriously change the balance in the enterprise software market in the longer run. Integrating cloud applications will be key to this success.

More Stories By Larry Carvalho

Larry Carvalho runs Robust Cloud LLC, an advisory services company helping various ecosystem players develop a strategy to take advantage of cloud computing. As the 2010-12 Instructor of Cloud Expo's popular Cloud Computing Bootcamp, he has already led the bootcamp in New York, Silicon Valley, and Prague, receiving strong positive feedback from attendees about the value gained at these events. Carvalho has facilitated all-day sessions at customer locations to set a clear roadmap and gain consensus among attendees on strategy and product direction. He has participated in multiple discussion panels focused on cloud computing trends at information technology events, and he has delivered all-day cloud computing training to customers in conjunction with CloudCamps. To date, his role has taken him to clients in three continents.

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