Welcome!

Agile Computing Authors: Ben Uher, Elizabeth White, Rajesh Ramchandani, Yeshim Deniz, Carmen Gonzalez

Related Topics: Agile Computing

Agile Computing: Blog Feed Post

Karrie Karahalios: Strong and Weak Ties in Social Media

She says that strong ties can be love or hate, although we tend to assume strong ties are positive

Karrie Karahalios is giving a Berkman lunchtime talk entitled “Text and Tie Strength.” Karrie is a Berkman Fellow from the Univ. of Illinois.

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

 

“What attracts people most is other people,” said William H. Whyte. People want to sit and talk. But what is the equivalent of a seat in a virtual space. Her group studies visualizations of group interaction. She shows examples, including how voting changes interactions, and how conversations cluster around topics.

Karrie grew up in a small town in Greece. Every Sunday her father would call from America. The call would come to the one phone, which was in a tavern. The people around expected the call and would participate. People use communication media differently in rural and urban areas, she says. E.g., rural communities used to like party lines; it was like a sub-net. Urban folks didn’t and the telephone companies moved to individual lines.

Her group sampled communication usage in rural and urban communities. They had five hypotheses. Rural people would have networks with:

fewer friends and comments

more women

more private profiles

friends are closer geographically

preference for strong ties over weak ties

The results showed that all but the last were true. In part this is because it’s hard to quantify strong and weak ties.

She suggests: Maybe there are two MySpaces: Rural and urban.

To understand weak vs. strong ties, her group explored Facebook. It’s quite binary: someone is either a friend or a stranger. The dog breeder who you met once has the same presence in your FB network as your husband.

Tie strength was invented by Mark Granovetter in the 1970s, in the book Getting a Job. Karrie says: “Strong ties are the people you really trust.” They help people through difficult times. And if a strong tie is depressed, you might get depressed also. “Weak ties are merely acquaintances.” Granovetter pointed out the utility of weak ties in “The Strength of Weak Ties.”

Her group looked at FB and wondered how to map FB parameters to tie strength. They set up a set of questions with continua, e.g., “How strong is your relationship with this person.” They assessed 2,184 friendships, from 35 university students and staff, along 70 parameters. E.g., friend-initiated wall posts, wall words exchanged, friend’s status updates, inbox intimacy words, together in photos, age differences, political differences, mutual friends, groups in common, links exchange by wall, applications in common, positive and negative emotional words, and days since first communication.

Her model had seven elements of tie strength: structure, emotional support, services, social distance, duration, intensity, intimacy. Her findings showed the relative importance of each of these (which I’ve listed in order, from least to most). The most predictive FB element was days since first communication. This may be because the first people you first connect with are the ones you are most tied to, although you may then not use FB for much communication with that person.

Karrie finds it quite interesting when her model doesn’t work. E.g., “This friend is an old ex” who was friended when they first began. She says that strong ties can be love or hate, although we tend to assume strong ties are positive; her model doesn’t include negative strong ties. Also, there are times when someone else’s account is used as a proxy for two others to communicate, e.g., neighbors who are feuding and only communicate through a three year old child’s FB account; Karrie’s model does not account for that.

How might this applied? Suppose you could organize your photos so your strong ties saw one set and your weak ties saw another? Trying to do this by hand is a nightmare.

They did this work in 2008. Then they wondered whether it applied to Twitter. The created wemeddle.com where you can see the people you follow on Twitter. It clusters them by the strength time. Photo colorization and size indicate strength. Karrie says she’s been surprised to find that she’s more interested in what her weak ties tweet.

Her group is studying the quantifiable data (e.g., server logs) but will also interview users.

Q: Your model users linear regression on Facebook?
A: Yes.

Q: How about a geo-map visualization?
Ethanz: Someone recently did this sort of thing for Facebook. There are areas with cross-national friendships and some without many.

Karrie wonders if there is a single model for strong and weak ties that applies to all social media.

Judith Donath adds that following links is a strong signal of a strong tie, which is information that the WeMeddle client could start tracking.

Karrie: In FB, we took advantage of reciprocity as an indicator of tie strength, but reciprocity for Twitter doesn’t work.

Ethanz: Strong vs. weak is so murky. WeMeddle is a very nice provocation. Also: LiveJournal gives you valence, as opposed to FB that only lets you friend or not friend. At FB, every relationship is symmetrical. Twitter is more like celebrity: once you have over a few thousand people, you’re broadcasting. It’d be interesting to look at tech that enables a strong-weak tie continuum.

Karrie: There’s lots of lit on info flow, but not on how the strength of ties influences how you send info out across the network.

Judith: We’re all fooled by the asymmetry of Twitter, which makes for a bizarre set of ties. WeMeddle and your model might help us make sense of it.

Donnie Dong: Could WeMeddle combine FB and Twitter?
A: Yes, it’s possible. People would have to put in both logins.
Donnie: Twitter and FB are blocked in China. It’d be interesting to look at people who communities inside or outside the Wall.

Q: Have you looked at email? And have you looked at the connections among people twittering about disasters?
A: We haven’t looked at either of those things. Disaster relief would be fascinating to look at.
Ethan: There’s a report that during the Iranian uprising, there were only 60 Iranians tweeting, and the rest were Americans retweeting.

Q: Can you track how people gain trust, to move from outer circle to inner circle?
A: The trust problem is really hard. Trust with text — the literature hasn’t been very complete. With 140 chars you don’t get a lot of queues. On the other hand, looking at reputation systems might get you somewhere. I wish I had a better answer for you…

Q: [me] Doesn’t this suggest that strong and weak ties is too much of a polarity for the Web?
A: It suggests that trust doesn’t map to strong and weak. There may be several types of strong and weak ties.

Judith: Granovetter was really interested in homogeneous and heterogeneous ties.

Ethanz: Maybe look at John Kelly’s work on how blogs link to third parties. Look to see what everyone links to. You’ve got all the data, but if you grab the links people are linking to, you can imagine another way of clustering people.

Karrie: There’s lots of work recently about how information gets dispersed. E.g., to spread info quickly it’s better to have a network of people who believe things easily than having one large influencer. Also, it’d be very interesting to map people by complementarity, not just similarity. Overall, I’m really interested in how these ties evolve over time.

Wendy Seltzer: You could look at contextual work (a la Nissanbaum). E.g., do people name their groups at WeMeddle the same way, and how do people move people in and out of groups.
A: There’s a set of privacy questions. Suppose people publish the list of their inner circle. Why aren’t I on it? I don’t want to destroy any relationships with this work. What attracts people the most is other people.

More Stories By David Weinberger

David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."

@ThingsExpo Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.