Agile Computing Authors: Elizabeth White, Pat Romanski, William Schmarzo, Zakia Bouachraoui, Liz McMillan

Blog Feed Post

Influencers: How Influence Manifests Itself

During today’s #hastagsocialmedia.com Unconference (#sm48)—with guest moderator Ken Burbary—the topic of Influencers was raised. The topic of today’s discussion was actually Social and the New Model For Market Segmentation, but within the new world of social media, Influencers play an even bigger role in defining and reaching segments.

(Side Note: If you are a communications professional using social media or are responsible for developing a company’s strategic social media plan, I highly recommend this unconference series which occurs each Tuesday at 9:00 am Pacific Time.)

During the discussion, Ken raised several questions, and made several points, about how it’s important to understand who influences your audience and how and why they influence them. To this, I responded: It’s vital for a company to know how an Influencer’s influence manifests itself in the market conversation and engage with them appropriately to ultimately reach the Influencers’ audiences. (Of course this was stated in 140 characters.) Marc Meyer, one of my most favorite people to follow on Twitter, responded saying, “There’s a nice hidden question in there: How does influence manifest itself in market conversations?”

First, as a marketing/communications professional you want to identify the influencers in your market space. That’s another topic for another blog post, but I will say that in your research to identify the influencers you’ll essentially be viewing how their influence manifests itself! To answer Marc’s question, I’ll go ahead and use him as our Influencer—hope you don’t mind, Marc!

With Marc as our Influencer, how does Marc’s influence manifest itself in the greater marketing industry’s market conversation?

  1. Twitter: @marc_meyer
  2. Marc’s Blog: Direct Marketing Observations
  3. Marc’s Consulting Services Company: Digital Response Marketing Group
  4. SocialMediaToday.com: Contributed Articles
  5. Team member: hashtagsocialmedia.com unconference
  6. Marc is ranked on multiple Top-Blog lists including, Best of Alltop, Junta42 Top Blogs, AdAge Power150, PostRank
  7. Marc’s Presentations: SlideShare
  8. LinkedIn Profile: Connections and Group Membership
  9. Marc often speaks at industry events on marketing and social media topics, is a marketing and social media consultant and is often interviewed and quoted on his knowledge of these topics. He is asked to be a guest writer on other blogs and publications and is a member/participant of social media, marketing and technology groups.

These are great to know if you’re a company who considers Marc to be an Influencer to your target audience (maybe you’re a social media monitoring company, for example). You’d want to read his blog and comment with quality information. You might want to hire him as a consultant or ask him to speak at an event. You may wish to invite him to be on a panel with your VP of Social Media. You’d certainly want to have the appropriate person follow him on Twitter and participate in his online unconference discussions.

Marc’s influence does not manifest itself in any published books (as near as I could tell) or marketing industry research reports. Other ways an individual’s influence may manifest itself is by having a highly recognizable position or they are an event host/organizer. A traditional journalist’s influence is manifested through their print column or TV segment, but may also come out through their blog.

It’s important to identify individuals who are influential in your market space and then drill down into how their influence manifests itself and how you can engage with them through those avenues to build a relationship and thus get in front of their audiences.

Thanks, Marc, for raising the question and being my test subject!

Read the original blog entry...

More Stories By Christine Fife

As I drove off to college I never would have guessed I would end up here! But it’s been a fantastic journey. My career has been richly diverse giving me an advantage over marketers who are siloed into niche positions. I strive to be a true Renaissance person—I love to learn about everything and trying new things comes naturally. My career has been no different; I’ve successfully launched enterprise software and medical device development startups, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit organization. My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.

IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...