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Greenplum Software and BeyeNETWORK Release MAD Skills Analytics Survey Results

Study Shows that Existing Data Warehouses Cannot Keep Up With Data Growth and Do Not Store All Data Needed by Enterprise Users

SAN MATEO, Calif., Feb. 17 /PRNewswire/ --

    WHO:        Greenplum Software and BeyeNETWORK

    WHEN:       February 17, 2010

    WHAT:       "MAD Skills Analytics: 2010 Survey Results"

Greenplum Software and BeyeNETWORK recently conducted an extensive survey of more than 650 business intelligence and data warehousing practitioners from 300 large and mid-sized enterprises across a variety of industries and public sector organizations. "The MAD Skills Analytics: 2010 Survey Results" found that:

  • A single enterprisewide data repository is not realistic for a majority of organizations;
  • Existing data warehouses are not keeping up with data growth for 60 percent of respondents;
  • Data warehouses are not storing all the data that more than 53 percent of enterprise users need;
  • Poor data warehouse performance gets in the way of doing business for more than 54 percent of respondents; and
  • Almost 60 percent said that the existing data warehouse environment impedes their ability to discover, combine and analyze data in new and powerful ways.

MAD Skills refers to "Magnetic, Agile and Deep" - three of the key characteristics of the philosophy and approach to data warehousing and analytics taken by Greenplum, the pioneer of Enterprise Data Cloud(TM) solutions.

The complete "MAD Skills Analytics: 2010 Survey Results" report is available online at http://www.greenplum.com/madskills.

About Greenplum Software

Greenplum Software is the pioneer of Enterprise Data Cloud(TM) distributed system solutions for large-scale data warehousing and analytics, providing customers with next-generation database capabilities including multi-petabyte scale on commodity hardware, elastic expansion and self-service provisioning, and massively parallel analytic processing. Data-driven businesses around the world, including NASDAQ OMX, NYSE Euronext, Reliance Communications, eBay and Fox Interactive Media/MySpace, have adopted the Greenplum Database to support their mission-critical business functions. For more information visit www.greenplum.com.

SOURCE Greenplum Software

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