Welcome!

Agile Computing Authors: Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski

Related Topics: Agile Computing

Agile Computing: Press Release

GyPSii Leads the Way with Mobile Social Media Content

Contextual Targeted Mobile Advertising, Adds 1M New Users in Last Quarter

Mobile digital lifestyle application and geo-mobility social media platform, GyPSii has kicked off 2010 in a strong position to grow market share and revenue by partnering with content partners to connect users to more content, together with targeted advertising and coupon promotions via mobile devices. GyPSii develops consumer digital lifestyle apps and drives the realization of the real-time mobile Internet, fusing real-world places with social media, enhancing the connections between people and places.

Already achieving steep user adoption rates over the last quarter by adding over 1M new users, these content and advertising relationships will be key to driving even greater adoption among Chinese consumers in the coming months.

With over 800 million mobile subscribers nationwide and growing, China represents the single largest consumer advertising opportunity in the world. GyPSii’s technology is enabling businesses and marketers to deliver targeted advertising and promotional content to mobile users, based on factors such as location and user profile. The highly targeted ads and coupons result from GyPSii’s PlaceRank™ technology, which couples location and a user’s social graph and preferences to deliver an in-stream search-based ad or coupon, in real-time.

Now, thanks to a number of strategic partnerships with advertising networks in China, GyPSii has rolled out promotional offers to connect community members with high value content and location-based coupons. Messages and promotions are targeted using location, the user’s social graph and preferences, and reach consumers while they’re mobile and near point-of-sale opportunities. With the implementation of advertising and mobile coupons , GyPSii has delivered on a long-standing vision to connect people with the places and networks, while providing a strong consumer buying financial incentive that is non-obtrusive, driven by a user’s social-graph and location-based search queries.

Working with Shanghai coupon provider Kubang, GyPSii connects users with coupons for nearby restaurants that the user views alongside user-created content on the GyPSii network. If the user searches “food” for example they might receive a coupon for a nearby restaurant. This not only adds value to the user experience but also drives transaction and referrals for the restaurant on GyPSii.

GyPSii has also partnered with leading Chinese mobile advertising network MADhouse to help deliver inventory for major global and regional brands. GyPSii has other deals in place with Admob, search engine company Baidu, and CHANet, the leading mobile marketing affiliate network in China.

In addition, GyPSii continues to expand its extensive index of Points of Interest for GyPSii users to search and explore. Content relationships with 5757577 and Gudumani connect GyPSii users with new restaurant and dining POIs: Avantouch for theatre information: and City8 for travel POI. This additional content enhances the GyPSii user experience, providing more information and greater choice for members to access and use on their mobile device.

“Building strategic relationships with leading advertising and content partners is critical to our growth strategy worldwide,” said Dan Harple, Founder and Executive Chairman of GyPSii. “We fully expect the mobile advertising market to experience exponential growth, as more companies accept the mobile device as a unique and innovative means to deliver advertising that is truly targeted, connecting users to promotional content that is directly relevant to them - where they are and what they’re doing.”

More Stories By Web 2.0 News Desk

The Web 2.0 Journal News Desk keeps you up to speed with all that's happening in the world of the read/write Web and all its mushrooming new facets - from tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web.

IoT & Smart Cities Stories
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...