Welcome!

Agile Computing Authors: Carmen Gonzalez, Elizabeth White, Yeshim Deniz, Zakia Bouachraoui, Pat Romanski

Blog Feed Post

Toronto school board goes ahead with screen network; Onestop bites

 
A few months ago there was what seemed like the strangest possible RFP from the Toronto District School Board, looking for a company to install a digital signage network in schools, on its own nickel. The curious part was that ads were not going to be allowed on the screens, which kinda messed up that pesky business model thing for the network people.
 
I wrote about first word of it, and then on some of the detail that started to filter out, including the involvement of Onestop Media Group, which went to the board with the concept. Onestop does the screens in the Toronto subways system, as well as a new network growing in apartment and condo lobbies. They do some fee for service work for retailers like Sporting Life, but they are very much a digital out of home ad network company that pays the bills selling ads.
 
Onestop's involvement means there is a way to ad revenue glory somewhere in this arrangement, because the guys who run the company are NOT knuckleheaded dreamers.
 
A release issued today confirms Onestop bagged the RFP (not sure if anyone else bothered once it appeared pre-cooked as most RFPs are), and that a system is now running in four downtown high schools.
 
The release gives some pretty good detail, but is a masterpiece when it comes to artfully ignoring the elephant in the room - advertising.
 
TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Jan. 26, 2010) - The Toronto District School Board (TDSB) and Onestop Media Group (Onestop) have officially launched a pilot project to bring a real-time, digital communications network to students in four downtown high schools; Harbord Collegiate, Central Technical School, Central Commerce Collegiate and Haydon Park Secondary. Using today's digital and interactive technologies, the network showcases a massive portfolio of content segments, from student news reports; to safety and security information; to the announcement of events and student achievements. The TDSB network also enables staff and students to upload videos, images and text to a series of state-of-the-art LCD screens.
 
The TDSB network's goal is to equip the schools with a modern communication platform to allow user-generated content - similar to what the students encounter growing up in the digital age. Content creation for this emerging digital medium may, in the future, be integrated into the school curriculum.
 
Chris Bolton, Vice-Chair of the Board, says: "Today's youth are tech savvy. This project engages them through their own media environment but also challenges them to be involved in their school and community. Learning has become more relevant using the technology and is reflective of their interests and those of their community, which also shares the benefits of this new communication piece in the Toronto District School Board."
 
"This is a generation that was born with the internet. Digital technologies are a part of the way students speak with each other, and we're pleased to provide a way for them to use this technology at school." says, Michael Girgis, CEO and President, Onestop Media Group.
 
Constable Scott Mills, Community Youth Officer, Toronto Crime Stoppers, says: "We are thrilled to see TDSB adopting a Digital Communication Network. The digital infrastructure that supports this Network also allows authorities such as TDSB and Crime Stoppers to deliver messaging in a timely and relevant fashion. Digital Networks like these have proven to be instrumental in helping keep our communities safe, as seen with Onestop's Network in the Toronto Transit Commission."
 
Rodrigo Fuentes, Principal, Harbord CI, adds: "The pilot will run for several more months, and will allow for student, parent and staff feedback on the tools and technology as they become part of daily school life."
 
Media is invited to join the students at Harbord CI for a demonstration of how they create dynamic content, upload and showcase their work real-time on state-of-the-art LCD screens.
 
I couldn't care one way or the other if there are screens in such schools, as there would not be anything going on the screens, in terms of advertising or content, that hasn't been seen 1,000 other worse ways by high school kids on cable, the Web or their phones. Innocent minds, these are not, by 15. If a system pays for the other functionality that comes with the system, cool.
 
But the careful avoidance of the "ad" word in this release speaks to the minefield Onestop is going to have to cross with a hyper-political school board and both educators and parents who will immediately conclude the devil is now broadcasting in Toronto's high school hallways and poisoning minds.
 
Note off to Onestop to ask what's what.  
 

Read the original blog entry...

More Stories By Dave Haynes

Dave Haynes is one of the most seasoned professionals in the still young digital signage industry, with deep experience in everything from business development and sales to technical operations, product development and start-up strategy and fundraising. These days he is extensively working on business development and consulting for an industry big on enthusiasm but still a lot short of experience and know-how.

IoT & Smart Cities Stories
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Japan DX Pavilion at @CloudEXPO Silicon Valley
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
Over the course of two days, in addition to insightful conversations and presentations delving into the industry's current pressing challenges, there was considerable buzz about digital transformation and how it is enabling global enterprises to accelerate business growth. Blockchain has been a term that people hear but don't quite understand. The most common myths about blockchain include the assumption that it is private, or that there is only one blockchain, and the idea that blockchain is...
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...