Welcome!

Agile Computing Authors: Sematext Blog, Janakiram MSV, Pat Romanski, Dana Gardner, Liz McMillan

Related Topics: Agile Computing

Agile Computing: Article

Why Are Linked-In and Twitter SO...SMALL?!

The failure of OTHER social media

There isn't one person that I know that doesn't have a Facebook account. I decline friend requests daily from people such as ex-girlfriend's fathers, old professors that flunked me, and even an old boss from when I was 16.

EVERYONE is on it. It is almost common practice to look at someone cross-eyed if they say they are not on Facebook.

Facebook-award

But how is it that NO other major social media site has gained nowhere near the popularity that Facebook has? Over 300 million use Facebook. Only 50 million each use LinkedIn and Twitter respectively. Selfishly, I want MORE people on LinkedIn and on Twitter. More people = more people for me to network with.

So I ask you, my friends, a very important rhetorical question: WHY aren't more people on these other sites? What's the hidden factor? Don't cheat (by scrolling to the bottom). The answer to this question is going to help you develop an extremely powerful network. But in the meantime, I'll bet I can guess how you answered...

  1. "Well, each site has it's different uses... so different users only see the need to join certain ones..."
    And I would agree with you, at least on the different uses part. Facebook serves the social community, Linked-In serves the business community, and Twitter serves both.
  2. "There is less of a use for LinkedIn and Twitter than there is for Facebook"
    If you believe this, then your priority is socializing. (Those of you that have read my previous work know that I believe this is the ONLY reason for Facebook).  And this is okay, but improving your career is also a major priority in life (Linked-In) and so is staying in touch with events and information (Twitter.)
  3. "There is less of an audience for those other ones..."
    But are the audiences really that different?  The difference between the Facebook and the Linked-in audiences is that Facebook is probably used by most people from middle school up. LinkedIn users usually wait until the last year of college and later if they are going to join. My 16 year old sister has a twitter account and I know of Grandma's with them too - so Twitter isn't reaching out to less people. I am going to go out on a limb and say that we can exclude the most of the elderly population from the audiences of all three. Certainly there may be different audiences, but the audience for Facebook can't be six times as large as the others.
  4. And we know it's not advertising.
    Have you ever seen an actual advertisement for Facebook, Linked-In, or Twitter.

Did I pick your answer? If I didn't, I am obviously curious for your answer, so please comment. Now are you ready for mine? You might recognize it.....

WE ALL FORGET TO PUT THE "SOCIAL" IN OUR "SOCIAL MEDIA."
How often do you push your real-life friends to get on LinkedIn or Twitter? Honestly! When you signed up for these sites, did you skip the "invite my friends" page? Instead, most of us are simply content to join and connect with the people already on them. We don't create the BUZZ! And we are hurting ourselves! Twitter actually did not grow last month!  Viral marketing doesn't just stop spreading. We are failing to create a viral market!

Facebook started with one mass email to a bunch of Eduardo Saverin's friends from a dorm room. And then the viral phenomenon started. And it continues to grow because you all tell your friends about it!  Everyone knows what Facebook is.

With LinkedIn, I consistently get "What's LinkedIn?" And with Twitter, "You actually use that!?" Or people are simply misinformed.  "I don't need LinkedIn because I have a job."  Or "The only people who tweet are sitting on the toilet talking about what they ate for dinner..." By the way, I do tweet from the bathroom, and I have used LinkedIn for years.

In all seriousness, the true merits of Twitter and LinkedIn are too cool NOT to share.  And I know you are all passionate enough to sell the value to all of your friends.  Go and get them into it!

One final thought to ponder: If I ask you share something on Twitter or I ask for your help with my career on LinkedIn, who is going to be more helpful... my real friends on these sites or those random connections I met a long time ago at a networking event?

Spread the word and see what happens!

What Can You Do: Well, share the love!  The first step is to spread this message through the social media community.  Submit it to stumble upon by doing this.... Use the ShareThis button below and submit Technorati, and Retweets.... are all good ways.  Let's build our community!   And I would love to hear your thoughts here!

More Stories By Sam Diener

Sam Diener blogs and consults from Philadelphia, PA, US. He started Stuff For Success, The Sam Diener Blog. In five months, his interesting and humorous take on Business and Social Skill Advice has built an audience of nearly 100,000 readers, and has guest blogged for major US sites such as Under30CEO and the Personal Branding Blog. By the way, he knows his web design on his site stinks, he finally hired someone to redo it.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.