Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Andy Thurai

Related Topics: Agile Computing

Agile Computing: Article

Why Are Linked-In and Twitter SO...SMALL?!

The failure of OTHER social media

There isn't one person that I know that doesn't have a Facebook account. I decline friend requests daily from people such as ex-girlfriend's fathers, old professors that flunked me, and even an old boss from when I was 16.

EVERYONE is on it. It is almost common practice to look at someone cross-eyed if they say they are not on Facebook.

Facebook-award

But how is it that NO other major social media site has gained nowhere near the popularity that Facebook has? Over 300 million use Facebook. Only 50 million each use LinkedIn and Twitter respectively. Selfishly, I want MORE people on LinkedIn and on Twitter. More people = more people for me to network with.

So I ask you, my friends, a very important rhetorical question: WHY aren't more people on these other sites? What's the hidden factor? Don't cheat (by scrolling to the bottom). The answer to this question is going to help you develop an extremely powerful network. But in the meantime, I'll bet I can guess how you answered...

  1. "Well, each site has it's different uses... so different users only see the need to join certain ones..."
    And I would agree with you, at least on the different uses part. Facebook serves the social community, Linked-In serves the business community, and Twitter serves both.
  2. "There is less of a use for LinkedIn and Twitter than there is for Facebook"
    If you believe this, then your priority is socializing. (Those of you that have read my previous work know that I believe this is the ONLY reason for Facebook).  And this is okay, but improving your career is also a major priority in life (Linked-In) and so is staying in touch with events and information (Twitter.)
  3. "There is less of an audience for those other ones..."
    But are the audiences really that different?  The difference between the Facebook and the Linked-in audiences is that Facebook is probably used by most people from middle school up. LinkedIn users usually wait until the last year of college and later if they are going to join. My 16 year old sister has a twitter account and I know of Grandma's with them too - so Twitter isn't reaching out to less people. I am going to go out on a limb and say that we can exclude the most of the elderly population from the audiences of all three. Certainly there may be different audiences, but the audience for Facebook can't be six times as large as the others.
  4. And we know it's not advertising.
    Have you ever seen an actual advertisement for Facebook, Linked-In, or Twitter.

Did I pick your answer? If I didn't, I am obviously curious for your answer, so please comment. Now are you ready for mine? You might recognize it.....

WE ALL FORGET TO PUT THE "SOCIAL" IN OUR "SOCIAL MEDIA."
How often do you push your real-life friends to get on LinkedIn or Twitter? Honestly! When you signed up for these sites, did you skip the "invite my friends" page? Instead, most of us are simply content to join and connect with the people already on them. We don't create the BUZZ! And we are hurting ourselves! Twitter actually did not grow last month!  Viral marketing doesn't just stop spreading. We are failing to create a viral market!

Facebook started with one mass email to a bunch of Eduardo Saverin's friends from a dorm room. And then the viral phenomenon started. And it continues to grow because you all tell your friends about it!  Everyone knows what Facebook is.

With LinkedIn, I consistently get "What's LinkedIn?" And with Twitter, "You actually use that!?" Or people are simply misinformed.  "I don't need LinkedIn because I have a job."  Or "The only people who tweet are sitting on the toilet talking about what they ate for dinner..." By the way, I do tweet from the bathroom, and I have used LinkedIn for years.

In all seriousness, the true merits of Twitter and LinkedIn are too cool NOT to share.  And I know you are all passionate enough to sell the value to all of your friends.  Go and get them into it!

One final thought to ponder: If I ask you share something on Twitter or I ask for your help with my career on LinkedIn, who is going to be more helpful... my real friends on these sites or those random connections I met a long time ago at a networking event?

Spread the word and see what happens!

What Can You Do: Well, share the love!  The first step is to spread this message through the social media community.  Submit it to stumble upon by doing this.... Use the ShareThis button below and submit Technorati, and Retweets.... are all good ways.  Let's build our community!   And I would love to hear your thoughts here!

More Stories By Sam Diener

Sam Diener blogs and consults from Philadelphia, PA, US. He started Stuff For Success, The Sam Diener Blog. In five months, his interesting and humorous take on Business and Social Skill Advice has built an audience of nearly 100,000 readers, and has guest blogged for major US sites such as Under30CEO and the Personal Branding Blog. By the way, he knows his web design on his site stinks, he finally hired someone to redo it.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)