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I Received an Email From Wilma Jordan This Morning

Ten years later, SYS-CON is one of the hottest media leaders in the world, reinventing both "new media" and "technology events"

New Media on Ulitzer

I received an email from Wilma Jordan this morning, announcing the promotions of Scott Peters and Tolman Geffs. I remember Scott from a brief period when we worked with JEGI ten years ago. Tolman must be new. Congratulations to both of them on their promotions.

I met Wilma Jordan and Richard Mead in 1999 to represent us in a possible merger, after receiving persistent phone calls from a number of larger competitors at the time. It was an interesting exercise. Actually Wilma's name came up in one phone conversation I had with a CEO, as part of an expedited process we could take to sell our company.

This CEO, whom I met over dinner in New York City, and I kept touch on and off since then. On one hand we were not thrilled with the idea of selling the company. On the other hand, if you are receiving weekly phone calls from the largest competitor in the business, it was common sense to pay attention and to understand what they wanted from us.

Two years prior to our dialog, this company bought a large player in tech media space for close to $300m, then another smaller tech publisher for $50m, then a six month old trade show company for $65m. I think they were buying all their competition at a rate of one company per month at that time.

After the dot-com crash and the planes hit the buildings, everything stopped, of course. The last phone call I received on this subject involved the possibility of us buying one of their recent acquisitions at a liquidation price. That was possibly a good opportunity for SYS-CON, but we chose to take a conservative route, especially after seeing one of our direct competitors crumble right before our eyes and its parts sold on the junk yard.

After ten years, looking back, I think we made smart and lucky decisions. Neither of those two close calls in our company history--going public during the dot-com craziness, or selling the company--would have led to where we are today. Because today, ten years later, SYS-CON is one of the hottest tech media leaders in the world, reinventing "new media" with our Ulitzer platform (http://www.ulitzer.com) and serving the industry worldwide with the most exciting events (http://events.sys-con.com) of the new decade.

Here is the press announcement from Wilma.

From: Wilma Jordan On Behalf Of Wilma Jordan
Sent: Thursday, January 14, 2010 9:02 AM
To: Fuat Kircaali
Subject: Scott Peters and Tolman Geffs Appointed Co-Presidents of JEGI

New York, NY January 14, 2010 - Wilma Jordan, Chairman and CEO of The Jordan, Edmiston Group, Inc. ("JEGI"), announced today the appointment of Scott Peters and Tolman Geffs as Co-Presidents of JEGI, the New York-based investment bank serving the media, information, marketing services and related technology sectors.

Ms. Jordan, who launched JEGI in 1987, noted, "We at JEGI are very pleased to make this announcement, which signals our firm's commitment to continued growth in the markets we serve. We believe 2010 will be an active M&A year for JEGI, and these appointments indicate our commitment to expanding our footprint in JEGI's core market sectors."

Mr. Peters joined JEGI in 1997 and was appointed Managing Director in 1999. Since then, he has managed more than 80 transactions for JEGI, covering a wide array of business information, consumer media, marketing services, and online media companies. Most recently, Mr. Peters completed the sale of Burton Group to Gartner (NYSE: IT) and the acquisition by e5 Global Media (Guggenheim Partners and Pluribus Capital) of leading media properties from Nielsen. He currently serves as a Media & Entertainment Sector advisor to The New York City Investment Fund and serves on the Advisory Board of Columbia Business School's Social Enterprise Program.

Mr. Geffs joined JEGI in 2004 and has played a key role in expanding JEGI's coverage of media-related Internet and technology companies. While at JEGI, Mr. Geffs has managed numerous transactions for online media, interactive marketing services, and technology companies, as well as broader media businesses seeking to expand in high growth new media markets. Most recently, Mr. Geffs represented Experian in the sale of Vente to Q Interactive and the sale of online behavioral targeting network Acerno to Akamai. Mr. Geffs brings a unique combination of experience to his role as a media banker, having begun his career in the M&A department of Lehman Brothers, consulted for media companies with McKinsey & Company and held a series of senior executive positions in media companies.

About JEGI
The Jordan, Edmiston Group, Inc. (JEGI) of New York, NY is the leading provider of independent investment banking services for media, information, marketing services and related technologies. Since being founded in 1987, JEGI has completed nearly 500 high-profile M&A transactions for global and emerging companies; entrepreneurial owners; and private equity and venture capital funds. For more information, visit www.jegi.com.

More Stories By Fuat Kircaali

Fuat Kircaali is the founder and chairman of SYS-CON Media, CloudEXPO, Inc. and DXWorldEXPO, Inc.

Kircaali came to the United States from Zurich University, Switzerland in 1984 while studying for his PhD, to design computer systems for SH-2G submarine hunter helicopters for the U.S. Navy. He later worked at IBM's IS&CG Headquarters as a market research analyst under Mike Armstrong's leadership, an IBM executive who later ran IBM Europe and AT&T; and Fuat was the Director of Information Systems for UWCC, reporting to CEO Steve Silk (later Hebrew National CEO), one of the top marketing geniuses of the past two decades.

Kircaali founded SYS-CON Media in 1994, a privately held tech media company with sales exceeding $200 million. SYS-CON Media was listed three years in a row by Inc 500 and Deloitte and Touche among the fastest-growing private companies in America. Kircaali launched DXWorldEXPO LLC, a Lighthouse Point, FL-based "digital transformation" events company in March 2017.

Fuat completed Bogazici University (ranked among the top 100 universities in the world) Business Administration program in 1982 with a Bachelor's Degree in Istanbul, Turkey. He was one of 50 students accepted to the program out of over 1 million high school graduates.


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