Welcome!

Agile Computing Authors: Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski

Related Topics: Agile Computing, CRM

Agile Computing: Blog Post

Chief Networking Officer and Senior Executives

A career opportunity

You certainly have heard several stories like that of John Smith, a senior executive of a large company. He has worked for over 20 years in the major market players. He had a career up and always brought good results to their employers. He is a well recognized professional by his peers in the market. Until recently, he was the Commercial Director and a person of full confidence of a business owner. He had full power in decision making and used this resource skillfully on behalf of the company.

However, time has changed. As part of a competitor´s expansion strategy, the company was acquired and John´s position was considered "redundant" by the buyer who preferred a professional of his own trust, of personal and professional knowledge to take John´s place.

And now John? You are 50, 3 children to raise and a high standard of living. Despite your enviable curriculum and extensive network, the statistics speak against you. Markets are consolidating, the number of companies that can absorb you is limited and many of your co-workers turned into your competitors overnight.

Stories like this explain the recent statistics of the Catho HR Consultancy that more than 50% of executives over 50 are unemployed. As given an unfortunate fatality, the vast majority of us will come some day into 50´s, it is now necessary to think in a career positioning that will enable one to continue contributing to the corporate world under a new and unique perspective.

The first good news is that with the advent of social networking and its growing penetration, there is already a new challenge ahead: CNO - Chief Networking Officer. In short, this professional is the Vice President of Business Networks Management, responsible for transforming all and any contact into meaningful relationship of economic capital for the company. He/she manages relationships with all stakeholders who gravitate around the organization, i.e., employees, customers, suppliers, investors, media, channels, etc...

He/she has the strategic vision of where the company wants to go to and, mainly, with whom it wants to go. He/she uses social networks as a way to communicate, interact, react, attract, retain all forms of resources needed to implement the corporate strategy effectively. He/she works fine-tuned with other departments.

The Chief Networking Officer is a leader-coach. The one that develops the team while developing the organization and him/herself in the process. However, this person acts not only with in-house staff. This is a great starting point because it is an asleep gold min. This executive operates mainly in all other relationships out of his/her control and outside the company. And that is where the true art of leadership lies.

As you might expect, John has all the key features to fill up this role. Or, at least, to survive as Commercial Director in the new organization as his peer is raised to the position of CNO. Let´s consider some of these characteristics:

1. Extensive network: because he been already in the market for so long, he knows many people. Quite surely, except for clients network, all other relationships are disorganized and without strategic structure with goals and action plan. This would be the first work to be done.
2. Deep technical knowledge of the market: This intellectual capital is extremely valuable to fall into the hands of competitors, mainly of foreigners who arrive with a usually overvalued currency compared to the national one. E também caro demais para se tornar obsoleto em 2-3 anos. And it is also too expensive to become obsolete within 2-3 years.
3. Professional maturity and interpersonal skills: usually, business executives in general have relationship skills in their DNA. They tend to be more extroverted, accessible, good communicators and naturally interested in human beings, especially over the years.

From the company standpoint, it also gets not to offer to market a golden opportunity to create its own largest competitor. Obviously, that with all the knowledge about the strengths and, mainly, weaknesses that every organization has, John could quickly exploit in his network that would be willing to invest in just one of that many projects that were shelved with the perennial excuse of "re - structuring "or" do not have enough time." The market is full of cases of former executives who have mega success stories from nothing in a very short period of time. The most recent example is Ross Brawn of Brawn GP and his team already virtual champion of F-1 constructors when the championship has not even reached its half way. Where is Ferrari, his former employer?

So John the second good news is that there are still a few companies that understand the real value and importance of having a CNO in its executive board. As the competition is almost nil in this segment, you can create your own Blue Ocean and reposition yourself CNO well before the new times come to you. Thus, you will increase the chances of securing your employability in any future scenario. And the best of all, without losing the status and standard of living with which your family is accustomed to.

If you, dear reader, have identified yourself with this article, the time to act is right. Start a business networks management project in your company by now. Assume Chief Networking Officer´s role. Start small involving only your business area of business and human resources. Communicate internally all the achievements that the implementation of this methodology will bring. Broaden your action area once you realize that other departments are ready to join this challenge. And sail on open sky in the blue ocean towards a fair and deserved retirement as the CNO of a large organization.

Amen!

Octavio Pitaluga Neto
CNO - Chief Networking Officer
TEN - Top Executives Net


This article was originally written in Portuguese in July, 2009
Download English version

Share/Save/Bookmark

More Stories By Octavio Pitaluga

CNO - Chief Networking Officer of TEN - TOP EXECUTIVES NET

Business networks manager, certified international business coach, public speaker and trainer. The most connected South American professional in the main online social and business networks.

He defined the CNO - Chief Networking Officer responsibilities on Wikipedia. In the corporate world, I have worked for Tele2 Europe as Marketing and Sales Director of its electronic transactions processing subsidiary, 3C Communications, responsible for operations in up to 17 countries and four business units in Western Europe. I also worked for Seara Alimentos (Cargill Group now) and Kanematsu do Brasil Ltda. I possess an MBA degree from RSM Erasmus University, The Netherlands and post-graduation studies in International Business for UFRJ/ECEX. My academic background and professional experience relates to sciences, international business and marketing of technology with relevant international business exposure in more than 25 countries.

Languages skills: Portuguese, English, Spanish and Japanese (intermediate).

Hobbies: Friends, family, travelling, horses, multi-cultural issues, movies, dancing and out-door activities in general.

IoT & Smart Cities Stories
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...