Agile Computing Authors: Liz McMillan, Pat Romanski, Elizabeth White, Dana Gardner, Andy Thurai

Related Topics: Agile Computing, Microsoft Cloud

Agile Computing: News Item

eCoast to Provide Twitter Marketing for Microsoft

Social Media Partner Kit outfits partners with the tools and guidance needed to engage in social media

eCoast, a provider of outsourced demand generation and channel program management solutions in the technology industry, was selected by Microsoft to offer marketing services to its channel partners through the Ready-to-Go Microsoft portal.

"We focus solely on the technology industry, and our calling agents are highly knowledgeable in Microsoft solutions," says Will Gibney, Vice President of Sales and Marketing at eCoast. "We look forward to offering Microsoft partners our guidance and consulting with these unique and customized programs."

eCoast provides the following service packages:

Call Blitz Pipeline Builder
Enables users to proactively generate new business through outbound telemarketing efforts. This package includes a 200-record list purchase, telemarketing scripting, a Call Blitz CRM Portal, and the training needed to execute a successful call blitz.

Appointment Setting
Focuses on generating appointments and uncovering new opportunities. This package includes campaign implementation and pre-campaign consulting, a 200-record list purchase, professional telemarketing support, monthly lead portal access, bi-weekly reporting, and campaign management.

Two Qualified Leads
Provides partners with a customizable 2-lead campaign designed to uncover highly qualified opportunities in their marketplace. This package includes campaign implementation and pre-campaign consulting, a 200-record list rental, professional telemarketing support, monthly lead portal access, bi-weekly reporting, and campaign management.

Website Audit
eCoast employs a team of web experts that will conduct an in-depth technical website analysis. Deliverables includes: value proposition and solution selling focus, search engine optimization analysis, website structure/usability analysis, site comparisons, traffic and website rankings, and call-to-action recommendations.

Social Media Partner Kit
This kit outfits partners with the tools and guidance needed to engage in social media, specifically LinkedIn, Twitter, and blogging platforms. This kit includes consulting from the eCoast team, a personal social media consultant, coaching in generating leads from social media, and a customized social media roadmap with action items based upon the client's goals.

eCoast's services can be found on the Ready-to-Go Marketing Services website.

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