Welcome!

Agile Computing Authors: Pat Romanski, Elizabeth White, Liz McMillan, Kevin Benedict, William Schmarzo

Related Topics: @CloudExpo

@CloudExpo: Blog Post

The Future of Cloud Computing Belongs to Asia

Where is the money? I'm here today to tell you, it's in Asia!

People often ask me where I believe the biggest opportunities for Cloud Computing currently are, at first I thought they were asking about the technical particulars like public clouds, platforms etc, but recently I've come to realize it isn't so much the technology as much as where the technology is being adopted that is important. Really what they're asking me is where is the money? I'm here today to tell you, it's in Asia.

One of the more interesting side effects of creating the CloudCamp series of events around the globe has been as a market research vehicle. As interest in Cloud Computing increases in various geographic regions, so does the interest in folks on the ground who want to help organize local CloudCamp events. This network of local organizers has become an invaluable resource into new markets. These events have also done a tremendous job of forecasting potential high growth markets and more importantly the opportunities for Cloud computing within various emerging markets. And lately it seems that by far the largest opportunities are coming from one particular region of the world.

To give you some background, we have an upcoming CloudCamp next week in Tokyo (November 17th) organized by NTT among others as well as next month in Seoul, South Korea (Dec 16th) organized by the Korea Institute of Science and Technology Information and the newly formed Korea Cloud Service Association. The Japanese, South Korean and Chinese markets have been particularly strong for CloudCamp. Based on the this interest, we will also be doing a series of CloudCamp's in China (Shanghai, Beijing and Hong Kong), which will mostly likely take place in early 2010. (If you're interested in sponsoring one of these events, please get in touch)

As a more personal example, I will be in Tokyo next week for a CloudCamp Tokyo event on Tuesday as well as a number of business meetings. Purely from a demand point of view, from the moment I get off the plane on Monday until I leave on Sunday, I have non-stop meetings from 9am through dinners late into the evening every night of the week with various Japanese firms looking to capitalize on the booming Cloud Computing sector. We've seen so much interest from Japan that we've started to have to turn down meeting opportunities. To say the least, the interest in "Kumo" Japanese for cloud is astounding.

We've seen similar levels of interest in China as well where there seems to be a technological renaissance occurring. China is a very unique place when it comes to Cloud Computing. First of all they don't have the legacy infrastructure that most Western economies suffer from. It's in a sense a greenfield opportunity where the Chinese have the opportunity to choose the latest & best technology solutions without regard for how it may effect legacy systems -- since there really isn't any.

For instance, look at the massive adoption of mobile phones over the last several years, the traditional landline was almost completely bypassed for the newer and more efficient mobile options. Computing is also seeing a similar bypass, with projects such as national wifi networks being built in conjunction to a masssive multi-billion dollar national railway system. The Chinese seem to have realized that a national infrastructure is more then just a physical one, but also virtual.

I'm not alone in making this conclusion about the Asian market, In a recent report, Gartner said infrastructure software will account for 64.4 percent of overall enterprise software spending in the Asia-Pacific region next year, with APAC enterprise software spending to grow 10.2% in 2010 - the fast growth in any of the various global software markets.

Following upon the same sense Amazon Web Service has just announced an expansion into the Asian region in the first half of 2010. Saying "AWS customers will be able to access AWS’s infrastructure services from multiple Availability Zones in Singapore in the first half of 2010, then in other Availability Zones within Asia over the second half of 2010. AWS services available at the launch of the Asia-Pacific region will include Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon Relational Database Service, Amazon Simple Queue Service, Amazon Elastic MapReduce, and Amazon CloudFront."

“Developers and businesses located in Asia, as well as those with a multi-national presence, have been eager for Asia-based infrastructure to minimize latency and optimize performance,” said Adam Selipsky, Vice President of Amazon Web Services. “We’re very excited to announce the expansion of AWS infrastructure into Asia to help our customers plan their technology investments and better serve their end-users in Asia.”

Tom Lounibos, CEO of SOASTA had an interesting comment on the opportunity in a twitter post earlier saying "AWS announces Singapore site 7 hours ago, and I wake to three SOASTA customer requesting Cloud Testing from Singapore! "Demand" wins!"

Although I am just one man from just one company I believe that in some small way that both Enomaly and CloudCamp represent the tip of the iceberg when it comes to the opportunity to offer Cloud Computing related products in service to the Asian Market and from where I sit there is no bigger opportunity then in Asia.

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...