Agile Computing Authors: Yeshim Deniz, Valeriia Timokhina, Liz McMillan, Elizabeth White, Jason Bloomberg

Related Topics: SYS-CON MEDIA


Great Social Media & Content Marketing Quotes in 2009

See what the experts had to say about social media and content

I have come across so many fascinating blog articles on content marketing and social media marketing in 2009.

Given below is a compilation of some great quotes on social media marketing and content marketing.


Ardath Albee

Social media can provide a conversational extension to a B2B company’s nurturing programs. Social media gives us the opportunity to humanize our communications and make our companies more approachable.

Adam Ostrow

As opposed to trying to attract millions of eyeballs and monetize them with ads, branded social networks are less about profitability and more about creating loyal and engaged customers that will ultimately create revenue in more conventional ways.

Amber Naslund

Social media is, ultimately, an endeavor that a business must take responsibility for on its own. It can't successfully be outsourced long term if the company is to truly and authentically steward its own brand.

Ann Handley

One of the tenets of social psychology research is the prevalence of reciprocity: that people try to repay, in kind, what another person has provided.

Beth Harte

Social media is networking online vs. offline. It takes time whether it's online or offline…Do NOTHING without a plan. Otherwise you are spinning wheels, wasting time & resources. Social Media Return on Investment is doable.

Ben Parr

If a potential customer comes to your company’s website and sees an active blog with insightful posts on how your company’s product helps customers, reads detailed posts demonstrating your company’s knowledge, and comes across a few case studies, they’re going to be far more inclined to come to you for their needs.

Bob Gilbreath

Marketing with Meaning is less about "context" -or finding the best time to get in front of a consumer's eyeballs -and more about "content" -or creating something that people find valuable in itself.

Brian J Carroll

Social media can be a bit like a bunch of people with megaphones blurting out their messages one-way. People will cover their ears (unsubscribe) and tune that out. Use social media to ‘listen’ to and learn more about your audience.

Brian Solis

Social media ―is only going to become more pervasive and as such, become a critical factor in the success or failure of any organization.

Bryan Weiner

Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.

Casey Hibbard

Now, so much of what we do happens online and we are less likely to see the customers face to face. It's a lot more global. It's more competitive. And people are more skeptical of marketing messages.

C.C. Chapman

Social Media to be successful for any of those things has to be integrated into every level of the customer life cycle.

Charlene Li

The social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

Chris Brogan

My interpretation is that Twitter (and a few other services) have become as important as dialtone to business and communication in general.

Chris Garrett

The term ―Social Media describes tools, websites and software that allows people to connect and share…. Social Media Marketing is all about gaining that Social Media exposure in a tactical way, all why carefully avoiding getting blocked or banned

Darren Rowse

Most bloggers who rise above the clutter are quite often prolific –they work hard, not just writing content but networking, engaging in social media and more.

Dave Rosenberg

Social media is becoming part of every company's marketing strategy. There is a great deal of measurable value from these tools provided you have established a baseline of what you hope to achieve.

Dave Saunders

You can't tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.

Dave Fleet

Social media can, and frequently can be, the canary in the goldmine. If you see a steady trickle of people complaining about something over a period of time, you should pay attention.

David Alston

Social media is not a media. [The key is to listen, engage, and build relationships.]

David Armano

In its purest form, Social Business Design is a shift in thinking—less about media and more about tapping the benefits of being a social business in a purposeful way.

David Meerman Scott

Social media is a cocktail party. Viewing the Web as a sprawling city with social media as the cocktail parties helps to make sense of the best ways for marketers to use the tools of social media.

Debra Aho Williamson

Social networks are where consumers feel comfortable expressing their feelings—good or bad—about companies, products and services. Marketers, retailers and social networks have an opportunity to tap into this stream of information-sharing.


Denise Wakeman

Content marketing wins over readers more than advertising. This means business bloggers have the clear advantage since blogs are the best way to communicate stories.

Dharmesh Shah

Inbound marketing is relevant today because as consumers, we have gotten better and better at blocking classical ―outbound marketing .In order to reach us as buyers, marketers need to find a way to become part of the natural interactions we have when we are searching for information and products.

David (Doc) Searls

Informing is not the same as delivering information. Informis derived from the verb to form. When you inform me, you form me. You enlarge that which makes me most human: what I know. I am, to some degree, authored by you.

Doug Kessler

Social media is a whirling tornado of content and comment…. If the original content is the seed, social media is the wind that takes it out in search of fertile soil (or the animal that eats it up and… tweets it out).

Evan Williams

Social media appeal to human's basic need -which is the desire to socially connect with each other.

Gary Vaynerchuk

No matter what your niche is, you need to become part of the community. Join the conversation…If you put out great content, you will be found. Stick with it…

Guy Kawasaki

Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.

Ian Lurie

Want to build a great brand in social media (or anywhere else, for that matter)? Don't be a jerk. Social media has accelerated the rate at which public perception of your actions (your brand) can spread. It hasn't changed branding. Listen, learn, and do right by folks when they need your help.

Jason Baer

The good news is that social media is something special. It's not just a marketing tactic (although social media marketing can be effective). It's more of a movement. A philosophy that brings brands and customers closer together through humanization of the brand and mutual respect

Jason Falls

With social media..you’re going direct to the consumer. Social media is an extension of good public relations, but should be a company-wide approach PR helps manage and facilitate.


Jeremiah Owyang

The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet.

Joe Pulizzi

Content marketing is more difficult, takes more time, but has a greater payoff in the long run. I think people are starting to get it, and social media is helping.



John Battelle

Social media marketing is about brands acting, well, social. Which means they need to show up to the party with a nice bottle of wine, if that's what the party calls for. They need to come ready to have a dialog, and add value to the event.


John Gerzema

Social media trends are coming headlong into a positive collision with consumer values. This represents an opportunity for marketers with integrity to connect with consumers based on trust using empathy and giving their customers something real they can believe in.


John Jantsch

Social Media is a tool, it’s not a religion. My approach to new media is this –explore, participate, converse authentically, but use as many tools as you can to make it as easy as possible to do so.


John Moore

The more places where conversations happen, the more opportunities for word of mouth to happen. And thus, it pays to be social.

John Munsell

If content is king, then conversion is queen.

Jon Rognerud

Social media expansion is important because this provides foundations for broader / faster mindshare, along with supporting your search engine marketing objectives.

Josh Bernoff

Basically, in a recession, the consideration phase is more important than awareness —and that’s where advertising flops and social applications succeed.


Lee Odden

I think it’s safe to say that companies making investments in better connecting with their customers now, will have a distinct advantage over those that are resolved to ―wait and see with this social web thing.

Liz Strauss

Social Listening. Set aside your world view. Hear other perspectives. Challenge our assumptions.


Lisa Wehr

It's important to learn the difference between social sharing sites, social networking sites, social bookmarking sites, social news sites, and social review sites --because the differences between them can and will affect your success.

Mac McIntosh

Sure social media is getting lots of buzz, but is it really productive at meeting what I believe are the primary objectives of B2B marketing—driving leads and sales?

Marcel Lebrun

The social phone is ringing. Are you answering?

Mari Smith

With social media so prevalent we are all EXTREMELY visible. Your prospective clients, your peers and your competition can drill as deep as they wish searching, reading and gathering information online about you and posted by you without you ever knowing who’s searching. Depending on what they find, your prospects may choose to do business with you or not.

Maria Pergolino

Social media should not stand alone as it works best when used in conjunction with all marketing resources and tools. By thinking of social media as a piece in your overall marketing strategy you will save your organization time, make customers and prospects happier, and provide a stronger return on your social media efforts.

Mark Nagurski

Consumers of media are becoming increasingly savvy about the accuracy of online content and will seek out trusted sources –trust gained through accurate reporting and reputation.

Michael Stelzner

Social media is not about promotion, it's about engagement.

Naomi Dunford

Social media is not fair, but it is no less fair than anything else.

Newt Barrett

Old-school marketers are used to one-way marketing communication and a sales approach that talks at the customer rather than with the customer. That just doesn't work anymore.

Patrick Schwerdtfeger

The ability to search real-time conversations for specific terms presents an enormous opportunity for marketers….Any future revenue model will likely revolve around that functionality.

Patsi Krakoff

Focus on others, what you can do to help them. Act like you’re a new arrival in a cocktail party. Don’t try to draw attention to yourself and your business. But be sure to be helpful by sharing where they can get helpful information to help solve their problems.

Paul Chaney

Two chief cornerstones of social media are "authenticity" and "transparency"



Paul Dunay

A good Social Media strategy starts with looking at what Conversations you want to engage in, what Objectives you have for engaging in those conversations, what Strategy you will have to fulfill on those objectives and finally what Technology you will use to get there.

Paul Gillin

The term “social media” is almost a misnomer in this context. Business people usually arent looking to socialize when making buying or career but rather want actionable advice as quickly as possible.Thats why the tools that work best are those that let people easily discover what theyre looking for and extract value quickly.

Pete Cashmore

Were living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.

Peter Kim

Social media is starting to make inroads at non-tech-oriented businesses. We have merely scratched the surface on the potential of social business.

Rajesh Setty

Social Media has lowered the barrier to initiate conversations. Unfortunately, most conversations initiated via social media go nowhere. How do you elevate those conversations and convert them into real relatonships –online and offline?

Rebel Brown

Social media is a powerful communications tool. But it can't be approached with traditional marketing messages and positioning. In the social media world –chest thumping and „me me me marketing is the fastest way to send your audience packing.

Rick Liebling

Whether its a press release, website, media tour, podcast or live event, what we, as marketing communications practitioners, are doing is marketing content. I believe looking at it this way reframes what it is we do for clients. Its more of a mindset than a completely different skillset.

Rohit Bhargava

By far the most common myth, giving up control is a defeatist way of looking at social media. It means that anyone can say anything about your brand and there is nothing you can do and no input you can have. The truth is actually that control in the best of cases is shared. You have a point of view and your customers do as well.

Scott Monty

The only thing that matters is good content. Provide what your customers want and they'll keep coming back. Create it in every form, test it out, pull what doesn't work, and don't be afraid to experiment.

Seamus Walsh

First understand social media is not a panacea, it is a means to an end and should be part of a thought out customer touch point strategy.

Seth Godin

Social Networking that matters is helping people achieve their goals. Do it reliably and repeatability -so that over time people have an interest in helping you achieve your goals.

Stacy DeBroff

Social media offers new opportunities to activate… brand enthusiasm.

Susan Bratton

A lot of social media really is an editorial approach. You have to have good writing skills and you have to have a passion for it. You have to want to do it everyday, ‘cause once you get in ain’tno getting out.

Steve Woods

Social media has taken brand reputation out of the control of marketers and into the control of the audience, both in terms of good reputations and bad reputations.

Tamar Weinberg

Small and large businesses can benefit from social media marketing and I strongly encourage all businesses to seek out the various opportunities available to them.

Tim O'Reilly

In social media the value for users of having one inner operable social network is so great, that it’s very hard to believe within the next year or two of not having a fairly complete inner-operability and visibility across social networks.

Toby Bloomberg

One of the benefits that social media brings to the enterprise is a critical need to ensure cross functional communication systems are in place. As we're seeing social media does not live only in PR or Marketing or Customer Service.

Tom O’Brien

Brand mentions are just the tip of the iceberg –somewhere between 5% and 30% of the relevant category conversation. You should listen to the whole conversation.

Tony Hsieh

Transparency & Values -Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for.

Todd Defren

Forget for a moment about how to measure ROI of Social Media Marketing.Think instead about how Social Media Thinking will impact the greater whole of the company.

Valeria Maltoni

Social media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers.


ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part1

ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part2

ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part 3

ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part4

ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part5

ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part 6


Thanx to Prashant and Roshini(Kashwork) for helping me pull these quotes together.


More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.

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