Click here to close now.




















Welcome!

Agile Computing Authors: Ian Khan, Greg Dickinson, Greg O'Connor, Sematext Blog, Tim Hinds

Related Topics: Recurring Revenue, Containers Expo Blog, @CloudExpo

Recurring Revenue: Article

View Slide Deck to Oracle's Keynote at 4th Cloud Expo

Rex Wang Discussed Private, Public, and Hybrid During his Cloud Computing Expo Keynote

Cloud Computing Expo on Ulitzer

Rex Wang, VP of Product Marketing at Oracle took the audience through a tour of the company's offerings during his keynote presentation at the 4th International CloudComputing Expo in Santa Clara Wednesday morning, November 4. He also made the key point that Oracle wants "to offer customers a choice."

This basic, seemingly simple strategy is exactly how Oracle differentiated itself from a pack of competitors in the early days of the relational database wars--offering versions that ran on every available platform at the time, even though many of those platforms were marginal. By assuring customers that Oracle's product would run on anything in the house, customers were assured and Oracle became dominant.

So, today, in a nascent Cloud Computing industry - IDC estimates that Cloud represents 5 perccent of the market today, and will reach 10 percent within four years - Oracle aims to again re-assure its customers that the company will be there whether a customer wants to have a private cloud, a public cloud, or a hybrid.

View & Download Rex Wang's Slide Deck Here

"This notion of elastic capacity, this seemingly unlimited capacity to scale" is an obvious perceived advantage of Cloud Computing, Wang noted early on. Beyond that, "self-service is an important element, as is pay-per-use, which does not require a lot of capital upfront."


SYS-CON.TV streamed Cloud Computing Expo keynotes and general sessions to an average 70,000 online viewers each day

Wang elaborated on that point, noting that pubilc clouds "are much cheaper to get started with; you just pay as you go. (Furthermore), cloud providers purport to have greater economies of scale (then their customers), which is probably valid for small and medium-sized companies." But he wondered how much advantage any provider would have "relative to a large enterprise." That said, he also pointed out that a public cloud is "simpler to manage, so a lot of people are using the cloud and simply bypassing IT, and this is a line-of-business expense rather than a capital expenditure."

Discussing private clouds, Wang said there are "lower total costs, (that is) the tradeoff period is 2 to 3 years. This is the classic buy vs. rent argument. Private clouds also provide greater control (and reassure people) about security, compliance, and an easier integration with on-premise systems."

Wang referred to Oracle's positioning by saying "we've been fairly quiet...but this doesn't mean we don't have an initiative in place." He was no doubt being the good soldier in bringing the good news of Oracle's commitment to Cloud Computing in counterpoint to company CEO Larry Ellison's extremely sarcastic remarks on the topic just a year ago to financial analysts.

The reality is that technology CEOs--least of all flamboyant ones--aren't in the trenches getting things to work for customers, and Wang's nuts-and-bolts presentation was meant to re-assure anyone who was listening that the company will support all types of cloud initiatives. Meanwhile, Ellison updated his remarks a bit at the company's recent OracleWorld in San Francisco, discussing Fusion and how having a single cloud provider (such as Oracle) has its advantages.


Oracle was a Platinum Sponsor of 4th International Cloud Computing Conference & Expo, November 2-4, 2009, in Santa Clara

As Wang said, "If you are an Oracle licensee, you can run that license in the cloud. if you have an unlimited license, you can run an unlimited amount; you can move your licenses around between on-premise and offsite locations. We can also allow you to get online with Amazon (if you want) in a matter of minutes." Wang made the case that Oracle's flexible approach reflects reality, noting that "companies are moving at different rates of speed, and sometimes a single company is moving at different rates of speed internally," so you might see "certain apps in silos, certain apps that have been virtualized, and some in a self-service environment."

View & Download Rex Wang's Slide Deck Here

He urged his audience to "imagine going to a company portal and making an IT service request (in which) you might pick a request for a new size virtual machine, new virtual image, get it running in a self-service mode, and have it be automatically provisioned without involving IT."

This is a future that Wang says Oracle can envision and support, whether you call it SaaS, PaaS, IaaS, or some variant of Cloud Computing.

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Altica 03/23/10 06:37:00 AM EDT

Having been initial sceptics of cloud computing (eg Larry Ellison's rant on cloud computing) Oracle are now keen to join the debate.

By offering customers 'options' Oracle are adding to the sea of marketing messages on the subject whilst maintaining their scepticism that cloud works primarily for small to medium companies.

@ThingsExpo Stories
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.