| By Bill Roth | Article Rating: |
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| November 4, 2009 01:45 PM EST | Reads: |
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Cloud Computing Expo on Ulitzer
The most anticipated talk of the day yesterday, at the 4th International Cloud Computing Conference & Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge."

She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall.
“Today’s CIO must increase the flexibility of the infrastructure,” said Singer. “Today’s CIO must manage cost to free dollars for [other purposes] …and work to improve the competitiveness of the larger organization.”

“Faster, Better, Cheaper, and Safer” was the overall theme of her talk, and she pointed out that the good CIO should be able to get all four out of a cloud computing environment.
She then made parallels between an adaptable businesses and the various arms of business, comparing the business that responds to new realities quickly to FEMA, and businesses which reach out to customers in need like the US Department of State responding is with aid to countries that experience earthquakes and tsunamis.

She then followed with a definitions of clouds within clouds: “You need a storage cloud and a compute cloud on top of your network cloud,” said Singer. All of this needs to be build on top of world-class processes and governance.
The CIA had been heading to an enterprise cloud whether it knew it or not. The agency, said Singer, has also been working on evolving an SOA architecture for 7 years. Gartner first published the notion of SOA back in 2003, which implies that the CIA was a very early adopter of the set of architectural principles.

Singer focused on IT, but occasionally her CIA background came through. “The internet is the most perilous of attack vectors,” she said. She also used government-speak by using words like “Exfiltration,” which is the leaking of data outside an organization.
In a talk filled with cloud boosterism, Singer was asked about what happens after the “cloud” craze. She mentioned that they have been talking about “cloud” for about 18 months and the Cloud craze has not run its course, and will likely be around for at least another 18 months. She offered no indication as to what the CIA might use as an infrastructural organizing principle after cloud mania has run it’s course.

Cloud Computing Expo 2010 East to Attract More Than 5,000 Delegates from 48 Countries
SYS-CON Events announced today that the 5th International Cloud Computing Conference & Expo will take place April 19-20-21, 2010, at the Jacob Javits Convention Center in New York City.
The International Cloud Computing Conference & Expo series is the world's leading Cloud-focused event and is held three times a year, in New York, Silicon Valley and in Europe. Over 200 corporate sponsors and 10,000 industry professionals have participated in Cloud Computing Expo since its inception, more than all other Cloud-related events put together.

The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.

4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 2,000 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications.
Now held three times a year -- in New York, Prague, and Santa Clara -- the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with our 7th International Virtualization Conference & Expo.
4th International Cloud Computing Conference & Expo Keynotes
Cloud Computing Expo 2009 West keynotes, November 2-3, 2009, in the Santa Clara Convention Center, Santa Clara, CA, will be delivered by Richard Marcello, Unisys President of Systems & Technology; Shelton Shugar, Yahoo! SVP Cloud Computing; and Richard Sarwal, Oracle VP of Development for Enterprise Manager.
Delegate Registration Options
Cloud Computing Expo (www.CloudComputingExpo.com) delegates can pre-register for the conference online with $800 savings here: https://www3.sys-con.com/cloud1109/registernew.cfm

Sponsorship Opportunities
Sponsorship and Exhibit opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, by phone 201 802 3021.
SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event delivers the #1 i-technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers 24x7x365 through a comprehensive content stream at www.SYS-CON.com -- focused on 35 main subject areas, from Cloud Computing to Web Security -- interwoven with market leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), Cloud Expo Europe (www.CloudExpo-Europe.com) and now UlitzerLive! New Media Conference & Expo (www.UlitzerLive.com).

SOURCE: Ulitzer, Inc.
Contacts:
Delegate & Attendee Inquiries
Corinna Melcon
Corinna (at) sys-con.com
http://corinnamelcon.ulitzer.com
201 802 3019
Conference Faculty Inquiries
Jeremy Geelan
Jeremy (at) sys-con.com
http://jeremygeelan.ulitzer.com
201 802 3026
Sponsorship and Exhibit Opportunities
Carmen Gonzalez
Carmen (at) sys-con.com
http://carmengonzalez.ulitzer.com
201 802 2021
Expo Floor Sales
Megan Mussa
Megan (at) sys-con.com
http://meganmussa.ulitzer.com
201 802 3020
Website and General Inquiries
Krisandra Russo
Krisandra (at) sys-con.com
http://krisandrarusso.ulitzer.com
201 802 3020
Published November 4, 2009 Reads 22,837
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Bill Roth
Bill Roth is VP of Products and Marketing at Sophia in Silicon Valley. He is formerly the Vice President of the BEA Workshop Business Unit. Prior to this he was Chief Technical Evangelist for Epiphany. With over 20 years in this industry, he has played numerous product marketing, product management and engineering roles at companies like Sun, Morgan Stanley, and GSI Commerce. He was recently named one of the World's 30 Most Influential Cloud Bloggers.
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