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Eric Wolf and Stephanie Frost Unmask Marketing / Join Me and VITO

If you are a small business owner, or know one, or will one day be one, get this book

marketing-unmasked

Marketing and Sales on Ulitzer

If you are a small business owner, or know one, or will one day be one, get this book. It’s awesome. You’ll learn a lot, it will save you heartache, and you’ll get business and make money.

OK. Now let me give you the details. Eric Wolf and Stephanie Frost have written an important book: Marketing:Unmasked – insider’s tips & tricks for small business marketing. It’s a very clear, very thorough romp (filled with activities, ‘to-do’ stuff, etc.) through social media offering high-level information on necessary topics that business owners need to know to be successful in this market and economy. It is meticulous and simply written – one of those rare books that says exactly what it needs to say without fillers, yet playful enough to be enjoyable. As an author myself, I was touched by the elegance of the writing.  It will teach you how to make informed decisions to market strategically with truly honest, real-world, wise advice, learned from being in the field with clients.

The book says it offers “… little tastes of many different flavors, like branding, logo design, marketing planning, web design, and social media, and … hiring good marketing, branding, and design partners.” (pg 16).

I adore that Eric and Stephanie believe that branding is an ‘experience.’  In the book they say, “… the intire interaction someone has with your business…the graphics they see…the words they read, the words they hear, and the emotions they feel… every point of contact between you and your customer – your receptionist, your brochure, your order form… sales team, and your product or service… the soul, the intangible essense behind everything that your customers experience when they deal with your buyers.”

This book is one of those rare gems that is packed with important information on every page. Please, do yourself a favor and buy the book.

COME PLAY WITH ME AND TONY PARINELLO

Tony_ParinelloEvery few years, Tony Parinello (Getting to VITO)  and I sit down over coffee, each at our individual desks 1000 miles away from each other, and invite perfect strangers to hear us banter on Tony’s radio show. We goad each other, laugh with each other, tell each other stories – he’s the VITO guy and I’m the Buying Facilitation® gal – and between us bring some light into the field of sales.

Join us on Friday at 10 a.m. PT, 1:00 ET, as Tony and I play. It’s been a few years since we’ve last chatted, so it should be a real hoot. And you might learn a lot also.

Here is how to listen, and be a guest of Tony’s regular show for our segment: www.businessbroadcasting.biz

User Name: BeMyGuest
Password:  Sharon Drew

If you miss this, I’ll put up a link to the podcast of the interview on Monday.
And don’t forget: you have another week of freebies when you buy Dirty Little Secrets.

Thanks to you all for making the book #1 on Amazon’s Hot Titles list and #1 on their Sales list.

sd

There is still time to get the freebies for: Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what to do about it. Check out the site for more details.

Or consider purchasing the bundleDirty Little Secrets plus my last book Buying Facilitation®: the new way to sell that influences and expands decisions. These books were written to be read together, as they offer the full complement of concepts to help you learn and understand Buying Facilitation® - the new skill set that gives you the ability to lead buyers through their buying decisions. You still get the freebies with the bundle order.

Related posts:

  1. Tony Parinello Is A VITO
  2. Maestro, BookSurge, and Friends: writing and marketing “Dirty Little Secrets”
  3. Tony Parinello and VITO Principle #5

Read the original blog entry...

More Stories By Sharon Drew Morgen

Sharon Drew Morgen is the visionary and thought leader behind Buying Facilitation® the new sales paradigm that focuses on helping buyers manage their buying decision. She is the author of the NYTimes Business Bestseller Selling with Integrity as well as 5 other books and hundreds of articles that explain different aspects of the decision facilitation model that teaches buyers how to buy.

Morgen dramatically shifts the buying decision tools from solution-focused to decision-support. Sales very competently manages the solution placement end of the decision, yet buyers have been left on their own while sellers are left waiting for a response, and hoping they can close. But no longer: Morgen actually gives sellers the tools to lead buyers through all of their internal, idiosyncratic decisions.

Morgen teaches Buying Facilitation® to global corporations, and she licenses the material with training companies seeking to add new skills to what they are already offering their clients. She has a new book coming out October 15, 2009 called Dirty Little Secrets: why buyers can’t buy and sellers can’t sell and what you can do about it which defines what is happening within buyer’s cultures (systems) and explains how they make the decisions they make.

Morgen has focused on the servant-leader/decision facilitation aspect of sales since her first book came out in 1992, called Sales On The Line.
In all of her books, she unmasks the behind-the-scenes decisions that need to go on before buyers choose a solution, and gives sellers the tools to aid them.

In addition, Morgen changes the success rate of sales from the accepted 10% to 40%: the time it takes buyers to come up with their own answers is the length of the sales cycle, and her books – especially Dirty Little Secrets – teaches sellers how to guide the buyers through to all of their decisions, thereby shifting the sales cycle from a failed model that only manages half of the buying cycle, to a very competent Professional skill set.

Morgen lives in Austin TX, where she dances and works with children’s fund raising projects in her spare time.

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