Welcome!

Agile Computing Authors: XebiaLabs Blog, Elizabeth White, Liz McMillan, AppNeta Blog, PagerDuty Blog

Related Topics: SYS-CON MEDIA, Java IoT, Microservices Expo, Containers Expo Blog, Recurring Revenue, @CloudExpo

SYS-CON MEDIA: Interview

An Exclusive Interview with Oracle, Cloud Expo 2010 Diamond Sponsor

There are compelling reasons for large and medium-sized enterprises to be interested in cloud computing, says Sarwal

Oracle Keynote at Cloud Expo

"We believe that cloud is an important trend that we will support. We have two objectives. The first is to ensure that cloud computing is fully enterprise grade, meaning high performance, scalability, reliability, availability, security and standards-based for portability and interoperability. Second, we will support both public and private cloud computing in order to give customers choice," says Richard Sarwal, SVP Product Development for Oracle Enterprise Manager - and upcoming Keynote Speaker at SYS-CON's 5th International Cloud Computing Expo - in this Exclusive Q&A with Cloud Computing Expo Conference Chair Jeremy Geelan.

Register Today and Save $550
!
Explore Sponsorship Opportunities !

Cloud Computing Journal: Oracle played a pioneering role in making Grid Computing relevant to enterprises - I'm thinking of Oracle Real Applications Clusters (RAC), Automatic Storage Management (ASM), and Storage Grid, products like that. How are your infrastructure offerings being extended to embrace the Cloud?

Richard Sarwal: Oracle pioneered Grid Computing more than five years ago with RAC, ASM and Enterprise Manager Grid Control. We continue to enhance and refine those products, and they are still differentiated in the market today. Over the last few years, we've greatly expanded our grid offerings with Application Grid in the middleware layer (WebLogic, Coherence, Tuxedo and JRockit), Oracle VM for server virtualization, and Exadata smart storage server. So today, we've got the full stack of grid products from storage and infrastructure up through databases and middleware, all managed in an integrated fashion by Oracle Enterprise Manager.


Oracle named exclusive Diamond Sponsor of Cloud Expo 2010 which will take place April 19-21, 2010 at the Jacob Javits Center in New York City

Grid Computing combines server virtualization and clustering across the stack to provide the dynamic, shared infrastructure that forms the basis of Cloud Computing. Cloud Computing shares many of the characteristics and technology requirements Grid Computing. Oracle's emphasis on Grid Computing capabilities such as dynamic resource provisioning, dynamic resource scheduling and highly automated management of clusters and virtual machines map directly to the requirements of Cloud Computing. Oracle's highly automated management of server clustering (RAC and WebLogic) and server virtualization provides the elastic scalability and fault tolerance required for enterprise class clouds. Policy-based automation enables management of virtualized resources, and metering resource consumption enables pay-per-use billing and chargeback. So our Grid Computing products provide the key building blocks for Cloud Computing.

Cloud Computing Journal: Are the chief advantages of Cloud Computing in your view most readily applicable to the large enterprise user, or to SMBs, or both?

Sarwal: There are compelling reasons for both large and medium-sized enterprises to be interested in cloud computing. For medium-sized companies, the top reason they are looking at cloud computing is that it's so much faster and cheaper to get started. Medium-sized companies may not have sophisticated IT departments nor the money to invest in upfront capital expenses, so using a public cloud provider may be very attractive.

For larger companies, using an external cloud vendor may enable small teams or departments to get a new application or a development/test environment running in minutes instead of months. The self-service aspect of public clouds means that small teams can avoid a long wait for IT departments to approve project requests, procure servers, find room for them in the data center, install software, configure software, etc.

Also, some applications have a limited lifespan of a few weeks or months, perhaps for a marketing campaign, event or special project. Pay-for-use and being able to return IT resources to the pool is perfect for these situations.

Some enterprises, especially larger ones with economies of scale, are implementing "private clouds" for their own exclusive use. Large enterprises are interested in building their own private cloud to get the agility, efficiency and quality of service advantages of cloud computing, while mitigating concerns about public clouds, such as security, compliance, performance, reliability, vendor lock-in and long-term costs.

Cloud Computing Journal: I know that you have partnered with Amazon Web Services (AWS) to offer various products and services: can you update us on those?

Sarwal: Yes, in September 2008 we announced that customers can license Oracle Database, Oracle Fusion Middleware and Oracle Enterprise Manager on Amazon's Elastic Compute Cloud (EC2). They can use their existing Oracle licenses on EC2 and move them between EC2 and their own data center if they wish. We also provided a number of Amazon Machine Images for Oracle products to help customers get up and running on EC2 in a matter of minutes. We've seen a lot of interest in this, particularly from developers who don't want to wait for IT to set up servers for development and testing.

Cloud Computing Journal: And will these offerings be extended to other Cloud platforms in the future?

Sarwal: Yes, we are working with several other cloud service provider partners right now, and will outline these in future announcements.

Cloud Computing Journal: So "Databases in the Cloud" are already a reality today - how about security, need enterprises have any concerns there?

Sarwal: Yes, security is often one of the top concerns and barriers to adoption. Actually, there are many different things that people mean when they say security in the cloud, including data privacy and protection, identity and access, compliance and eDiscovery, business continuity and disaster recovery.  Some people say cloud computing is already secure enough to be used by enterprises, and that some public clouds might even have better security practices than some companies have internally.

Oracle is committed to improving cloud security and lowering this barrier to adoption of cloud computing. Security has always been a key focus area for us, and we have been building some very innovative security solutions over the years, such as Oracle Database Vault and Transparent Data Encryption. While these features are great for some of our most security-conscious customers, they are much more important, actually essential, for running in public clouds. So, our products bring industry-leading security functionality, and this plays a big role in making the cloud environment secure for enterprises.

Cloud Computing Journal: And how about "middleware in the cloud" what's the story there?

Sarwal: Oracle Fusion Middleware is an important part of Oracle's total cloud offering. Middleware provides the necessary application infrastructure for developing, deploying and managing cloud-based applications. Oracle Fusion Middleware includes the industry-leading application server, SOA, BPM and integration and identity management technology, and others. In a cloud context, this middleware has to provide functions such as elastic, horizontal scalability; resource sharing with multi-tenancy; access and role management for self-service and billing and chargeback.

Oracle's application grid includes the WebLogic application server, Coherence In-Memory Data Grid, Tuxedo TP monitor and JRockit JVM.  WebLogic, Coherence and Tuxedo support clustering which enables resource sharing and scale-out, so Oracle application grid has what's needed for elastic cloud deployments.

Oracle SOA Suite provides shared services and integration, Oracle Identity Management provides user access and role management, and Oracle WebCenter provides the basis for a self-service portal. All of these are important for public and private cloud computing.

Just as for database, Oracle Fusion Middleware can run in public clouds like Amazon EC2, and Amazon Machine Images exist for rapid setup. And just like database, our middleware provides important building blocks for enterprises building private clouds as well as service providers building public clouds.

Cloud Computing Journal: Does Oracle's on-demand approach to cloud computing offer pay-per-use pricing?

Sarwal: Yes, Oracle offers a growing number of SaaS applications on a subscription basis, including Oracle CRM On Demand, Oracle Beehive On Demand (collaboration), and Oracle Argus On Demand (drug safety). In addition, other SaaS service providers can now purchase license and maintenance for components of the Oracle Platform for SaaS on monthly basis. These components include Oracle Database and options like Real Application Clusters, Oracle WebLogic and Oracle Application Server, and Oracle Enterprise Manager packs for database.

Cloud Computing Journal: Backing up for a moment and looking at the Big Picture, do you agree with those who contend that the Cloud in general is pushing up the operational excellence curve?

Sarwal: The growing popularity of public clouds is beginning to put pressure on enterprise IT departments to rethink longstanding data center practices in order to provide better service and flexibility at a lower cost. There is some concern in IT departments that end users may bypass their IT departments for the immediacy of deploying to a public cloud environment, thereby introducing unknown variables into the IT equation, especially in terms of security and compliance. That's why some IT departments are now looking at building private clouds as the means to becoming a better service provider to the lines of business.

If IT can provide rapid provisioning via self-service, pay-per-use chargeback, while also providing greater control over security, quality of service and compliance, and being lower cost over the long term, then these private clouds will have the advantages of public clouds while mitigating the disadvantages of public clouds.

Enterprises are looking to vendors like us to enable them to help transform their current infrastructure to make it more cloud-like, more agile, flexible and efficient. Providing customers with a ready-to-use private cloud solution is therefore a priority area for us. We want to provide customer a complete solution that enables them deliver cloud like services within their data center - including self-service provisioning, chargeback, policy based QoS management, etc.

Cloud Computing Journal: Oracle recently purchased Virtual Iron - was that based on a vision of a future where cloud computing dominates the enterprise IT scene?

Sarwal: Oracle is uniquely positioned to provide customers with integrated clustering, virtualization and management solutions for deploying a complete application stack either in a physical or a virtual environment, including clouds. Only Oracle combines the benefits of server clustering and server virtualization technologies to deliver a complete Grid Computing infrastructure.

Virtual Iron is a strategic addition to Oracle's virtualization portfolio. Our intent is to quickly and seamlessly combine that technology with Oracle VM to deliver a product that is unique in the industry both in breadth of functionality, and also depth of features specifically designed to make the full application stack easier to deploy, manage, and support in a virtual environment.

Virtual Iron helps us provide better management of both virtualized and clustered environments. Virtual Iron complements Oracle VM by providing dynamic resource management to optimize server capacity and power consumption. Customers will get faster application deployment, streamlined VM configuration, improved visibility and control across Oracle's enterprise software stack, and improved ability to meet service levels for virtual environments.

Cloud Computing Journal: What is Oracle's view of cloud computing and what is Oracle's cloud computing strategy?

Sarwal: We are still in the early days of cloud computing. Adoption will happen gradually, and many enterprises will eventually adopt a mix of public and private cloud computing, and some systems will remain on static, dedicated infrastructure as well. A large enterprise typically has thousands of applications. Some portion of those will move to a cloud, while others are fine as-is.

We believe that cloud is an important trend that we will support. We have two objectives. The first is to ensure that cloud computing is fully enterprise grade, meaning high performance, scalability, reliability, availability, security and standards-based for portability and interoperability. Second, we will support both public and private cloud computing in order to give customers choice.

To accomplish these objectives, we have a three pronged strategy. First, we offer customers a growing number of SaaS applications, so Oracle itself is a SaaS cloud provider. Second, we provide our enterprise grade software platform to other cloud providers to enable them to build, deploy and manage their cloud offerings. Third, we give customers the choice of deploying Oracle technologies in either private clouds or public clouds such as Amazon. One of our big areas of focus is to help enterprises build private clouds using the rich capabilities of the full Oracle stack.

Cloud Computing Journal: At a previous recent SYS-CON conference, Oracle has championed the notion of Rich Enterprise Applications; can REAs be deployed in the Cloud?

Sarwal: Yes, Rich Enterprise Applications, which are based on Oracle ADF Faces and Oracle WebCenter, can be deployed in the cloud. As a matter of fact, Oracle's REA microsite runs on Amazon EC2. So even Oracle, which runs a large private cloud internally, finds it useful to use a public cloud like EC2 at times.

Cloud Computing Journal: How about your own upcoming keynote at our Cloud Computing Conference & Expo at the Santa Clara Convention Center; what will you be looking to achieve, in terms of getting Oracle's "Cloud Vision" out there?

Sarwal: I'm going to be talking about "separating the hype from reality." Oracle has tried to be as pragmatic as possible about our public statements about - and R&D investment in - grid and cloud computing. We've seen in the past that imagination, vision and hype usually runs way ahead of what technology companies can actually deliver. I'm going to talk about how we see enterprises evolving toward a dynamic shared infrastructure, public and private clouds, and hybrid clouds. We do have a strategy and a vision for helping enterprises take advantage of cloud computing for better agility, efficiency and quality of service. But the question is, what can customers do today that will enable them be in a position to reap the benefits of cloud computing?

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
OklanP 10/22/09 06:01:00 AM EDT

The problem is that every tech company now wants to be associated with cloud computing, no matter if their products and services meet the basic criteria.

@ThingsExpo Stories
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.