Welcome!

Agile Computing Authors: Liz McMillan, Dana Gardner, Gil Allouche, AppNeta Blog, Elizabeth White

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, Cloud Security, Government Cloud

@CloudExpo: Article

Industry Experts Discuss the State of Cloud Computing

By far the top driver is speed: speed to procure and provision infrastructure, platforms and applications

Cloud Computing Expo on Ulitzer

"With cloud computing, price to deploy applications goes through the floor while flexibility to scale those applications goes through the ceiling!" says WaveMaker CEO Chris Keene, in this lively round-up of CEO and CTO opinions to get a sense of The State of Cloud Computing compiled and published by Conference Chair Jeremy Geelan. 4th International Cloud Computing Conference & Expo is taking place this week at the Santa Clara Convention Center (November 2-4, 2009).



Keene's take on what's driving Cloud Computing enterprise-wise is just one of several high-profile contributions. Those contributing to Geelan's impromptu survey include: RightScale CEO Michael Crandell; the Chairman & CEO of WaveMaker, Chris Keene; the CTO of GigaSpaces, Nati Shalom; Lew Cirne, Founder & CEO of New Relic; Mitchell Kertzman of Hummer Winblad Venture Partners; and the Chief Technology Officer of CSC, Bill Koff.

QUESTION #1: What in your view are the Top Two drivers of the adoption of Cloud Computing?

NATI SHALOM, GigaSpaces
1. Business agility – the ability to deploy new applications quickly
2. Efficiency – the ability to run application more effectively and reduce cost as a result of that (Note that I'm not referring on reducing cost at a machine level)

MICHAEL CRANDELL, RightScale
1. Business agility
2. Cost reduction.

BILL KOFF, CSC
1. Economics & Business Value
2. Speed

CHRIS KEENE, WaveMaker
The top drivers are price and flexibility. With cloud computing, price to deploy applications goes through the floor while flexibility to scale those applications goes through the ceiling!

LEW CIRNE, New Relic
1. By far the top driver is speed: speed to procure and provision infrastrcture, platforms and applications. We see business demanding IT solutions in days, and traditional IT often can't respond faster than in months. For example, an application development team in the business unit might need a server immediately to run a load test. The central IT team - burdened as they are with shrinking budgets and increased demands on their time - may respond with something like say "please fill out a form and we'll procure that server for you and provision it. It should be ready in 4-6 weeks." Unable to wait that long, the team gets a cloud-based instance running on EC2 in 10 minutes.

2. The second driver is financial. Enterprise IT organizations are tired of buying more hardware and software than they need with large cash outlays up front. The days of shelfware are almost over, and everybody benefits from that - except perhaps the shelfware vendor.

QUESTION #2: What is the biggest category of user currently using the Cloud?

BILL KOFF
Web email users

CHRIS KEENE
Consumer-facing web sites

MICHAEL CRANDELL
Wide variety from SMB to Enterprise today.  Biggest category is "forward thinking."

QUESTION #3: Which in your view are the Top Five Companies in the Cloud as at late Fall 2009?

NATI SHALOM
•    Amazon
•    VMware
•    GoGrid
•    Rackspace
•    Citrix


MICHAEL CRANDELL
•    Amazon
•    Rackspace
•    VMware
•    Eucalyptus
•    RightScale ;-)


CHRIS KEENE

There is more smoke than light in the cloud debate these days. My vote for the top 5 cloud companies includes the four companies that make up the IBM Cloud Quick Start Program - Amazon, IBM, RightScale WaveMaker - and Eucalyptus, which makes moves the private cloud from dream to reality.

LEWIS CIRNE
"I think the top players in cloud are those names you'd expect (Amazon, Rackspace, Salesforce, etc.) but the more interesting question is this: What are the top five companies that are having their world turned upside down because of the cloud? Historically, enterprise software companies have built out their business by taking heavyweight software 'solutions' to market with a large, expensive direct sales force.

This has been very expensive, and the customer has borne the burden of that cost. Now, enterprises are adopting cloud solutions because of their instant access and pay-only-for-what you use benefits, and this drives a totally different delivery model for the vendor. As the cloud totally changes go-to-market and deployment models for software vendors, the firms that are locked into the historical direct models will have significant challenges adapting to this new world order. So I think SAP, IBM Software Group, Oracle (despite Larry's rhetoric), HP and CA will all have a very tough time changing their business models to provide viable cloud solutions for their customers."

QUESTION #4: Who is NOT currently using the Cloud, who maybe ought to be?


BILL KOFF
Enterprise users

LEWIS CIRNE
Many financial services firms - while they are certainly looking at cloud and will no doubt adopt it in due course, are for good reason very concerned about the security questions related to adopting cloud infrastructure, especially public cloud infrastructure.  I think those security issues will get addressed over time, but there will be certain classes of applications that will always make sense to run on dedicated hardware in a private data center. 

MICHAEL CRANDELL
Anyone who has not begun an effort to move the 40% of apps that are "low hanging fruit" -- i.e. not highly security sensitive, transient demand, could benefit from quick deployment.

NATI SHALOM
Deploying mission critical application, Deploying performance or latency sensitive applications, Deploying Complex applications (with lots of ties to the organization)

QUESTION #5: In which sector of IT do you think Cloud Computing will make its impact most noticeably in 2010?

MICHAEL CRANDELL
Enterprise

BILL KOFF
Infrastructure: Storage

CHRIS KEENE
Bringing web development and deployment to the masses through visual, easy-to use cloud development platforms.

LEWIS CIRNE

We see a lot of interest in government agencies for private clouds to dramatically reduce their IT infrastructure costs and improve agility. (When's the last time you heard "Government" and "Agility" in the same sentence?)

QUESTION #6: What is the killer app for cloud computing?

CHRIS KEENE
Ecosystem is the killer app for cloud computing. Integrating solutions from multiple vendors to create a best of breed solution is what the cloud does best. In the cloud, ecosystems are easier to create, both from a business and technical point of view. They are also much more transparent, as the results of their efforts are available for the whole world to see. Two good examples include the Cloud Quick Start program with IBM, Amazon, RightScale and WaveMaker, as well as the ecosystem for cloud business intelligence launched a little over a month ago featuring Jaspersoft, RightScale, Talend and Vertica.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
dyoungg2ix 10/13/09 03:27:00 PM EDT

Jill, I couldn't agree with you more. Moreover, I think that cloud computing will create opportunities where IT will no longer be simply a necessary expense, but an actual revenue center for the enterprise as well.

Damon Young

@ThingsExpo Stories
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.