Welcome!

Agile Computing Authors: Mike Raia, Elizabeth White, Pat Romanski, PagerDuty Blog, ManageEngine IT Matters

Related Topics: Agile Computing

Agile Computing: Blog Post

Twitter Shows Its Real Value

Google's CEO Eric Schmidt refers to Twitter as a "poor man's email"

Twitter on Ulitzer

Google's CEO Eric Schmidt refers to Twitter as a "poor man's email." For millions of individuals, small business owners, and even emergency services organizations, Twitter is rapidly becoming an integral part of their business strategies and personal lives.

That fact is not lost on the private equity and investment communities. Twitter confirmed a large investment on Friday, estimated at $100 million dollars, with a posting on their website:

"Yesterday we closed a significant round of funding with a group of investment firms that we're excited to publicly thank: Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital, Benchmark Capital, and Morgan Stanley"

Social media is touching all of our lives. Even in the early stages of social media development, it is hard to talk with any network or tech-savvy person without having a conversation that is fairly intelligent on the topic. Some think social media communities and applications are a complete waste of time, some are finding creative ways to make tremendous amounts of money, and others are simply indulging in bringing together long lost relations and newly found relations in an instant contact "matrixed" tool.

All About Bits Twitter, mentioned frequently in a media storm following the latest investment round, is thought to have a valuation of around $1 billion.

While it is difficult to place a hard monetary value on social networking, many investors are starting to jump on the social media venture bandwagon. Microsoft invested $240 million in Facebook, Digital Sky (a Russian company) another $200 million, all in a company that has only recently starting showing signs of generating income. Valuations change depending on who you talk with, largely based on their opinion of social networking. However one fact remains, social media sites are starting to attract serious interest and money from the investment community.

Why? Because even though social media sites and technologies are in the early "stone age" of development, we do understand how this method of bringing people, industries, and events together in a tech-driven community that allows instant global notifications of everything ranging from who is feeding their cat to instant emergency notifications of wild fire evacuations in California.

Twitter has "Become a Verb"
In 1999 we worked hard to startup a new data center business and communications operation for Level 3 Communications in London. It was fairly early in the days of SMS, but gateways allowed transmission of email messages into the SMS system, allowing us to send instant notifications from network management and monitoring systems to both email and mobile telephones.

In addition, as part of our business continuity planning, there was a very clear requirement for notifying individuals, including management, of events that may require a response, notification, or could potentially result in public interest in some level of our business.

The Level 3 software developers in London wrote a very clever, sophisticated web-based notification system that allowed us to meet all our notification and event-logging objectives. Basically a one-to-many broadcast network transcending mobile phone networks, email, pagers, and automated or human information sources. The only real limitation was the length of message, which could either be truncated or rejected based on the individual mobile network's capacity.

Twitter takes that to a whole new level.

Twitter encompasses all the basic "food groups" of human communications. It supports one-to-one, one-to-many, and many-to-many models of communications. Twitter also supports both interactive and non-interactive (or real time) communications. Your "tweets" are transparent to the media used for either sending or receiving communications. A tweet doesn't care if you are currently preferring a web browser, a mobile phone, or an email account – it will find you wherever you want it.

Twitter is Understood, Sort Of, and Has Our Attention
Let's face it, aside from the fact Twitter works, and meets technical specifications and promises, possibly the most compelling reason we've adopted Twitter is the cost. It is free. I can send a thousand tweets, and the cost to me is the same flat rate – free.

What does it cost me to use Gmail, Yahoo Mail, or MSN Mail? Nothing, it is free. The only cost to me is the amount charged for accessing the Internet or mobile telephone network. How do they make money? Advertising. Same as the soon-to-be-former print media industry, such as newspapers.

Twitter is taking the cost and flexibility to another step. They have published some of their application programming interface (API) details, allowing private or independent application developers to "plug in" to Twitter's platform.

An important point – Twitter is, at its lowest common denominator, a communications engine. That engine can be expanded on with much more powerful application support, taking advantage of the powerful interactive and non-interactive design.

Can Twitter Make Money?

Twitter, unlike other social media upstarts like LinkedIN and Facebook, has yet to make any money. Investors, no doubt, are also struggling with that question, and will also, no doubt, force the issue. Is it through introduction of premium services licensed via their APIs? Will our 140 character "tweets" now be truncated further to allow introduction of a MiniURL from an advertiser into each tweet?

Biz Stone, Twitter co-founder, told Reuters recently that "Twitter would not take advertising this year."

Maybe Twitter is a special case, and will get a free pass on the need for revenue and avenue to "exit" for investors. Not likely. More likely, the development of "plug in" applications that will not corrupt the basic communications engine, such as the addition of geolocation features for both business and emergency services hold a key.

Licensing the communications engine to those who will "plug in" to the platform could be the higher value we are looking for in Twitter. Much like the basic infrastructure of fiber optics, wireless, utilities, and our freeway system, Twitter's value could be in licensing fees for the additional value layered on top of the basic engine.

Or, other smart people may have already found an answer. Such as those willing to add another $100 million into the investment pouch.

Our User Role

As users we will eventually tire of sending meaningless, worthless noise tweets. The more users become aware of Twitter's powerful communications engine, even higher value applications will emerge, taking advantage of Twitter's communications innovation.

Whether it is ultimately Twitter, or some next-generation of Twitter, the concept is valid, and will become a part of the "matrixed" future. This is a good time to take Twitter out for a test drive, gain some tacit knowledge and experience in both social networking and Twitter's communication engine, and plan for what role this will play in your personal and professional future.

John Savageau, Long Beach

More Stories By John Savageau

John Savageau is a life long telecom and Internet geek, with a deep interest in the environment and all things green. Whether drilling into the technology of human communications, cloud computing, or describing a blue whale off Catalina Island, Savageau will try to present complex ideas in terms that are easily appreciated and understood.

Savageau is currently focusing efforts on data center consolidation strategies, enterprise architectures, and cloud computing migration planning in developing countries, including Azerbaijan, The Philippines, Palestine, Indonesia, Moldova, Egypt, and Vietnam.

John Savageau is President of Pacific-Tier Communications dividing time between Honolulu and Burbank, California.

A former career US Air Force officer, Savageau graduated with a Master of Science degree in Operations Management from the University of Arkansas and also received Bachelor of Arts degrees in Asian Studies and Information Systems Management from the University of Maryland.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.