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Attensity Group Enhances Social Media Capabilities with Cloud

Enables Organizations to Monitor, Analyze and Respond to Conversations

Attensity Group, a provider of business user applications that generate value from unstructured data, has announced Attensity Cloud. This new product addition to Attensity's semantic analysis application suite is designed to allow organizations to monitor, analyze and respond to social media together with internal customer conversations in email, surveys, and CRM systems. Powered by Radian6, the social media monitoring platform for marketing, communications and customer support professionals, Attensity Cloud (http://www.attensity.com/en/Applications-and-Services/Applications/Voice-of-the-Customer/Market-Voice.html) enables real-time active monitoring of social media to identify trends, influencers and sentiment.

"Attensity has always been among the vanguard striving to enable organizations to leverage customer conversations to create a business advantage," said Michelle de Haaff, chief marketing officer of Attensity Group. "With the launch of Attensity Cloud, Attensity becomes the first customer experience management provider to enable deep analytics of customer conversations that take place online. We're the first to bridge the gap between insights and response to social media, and other customer data sources such as emails and surveys."

Attensity Cloud enables people to determine which conversations are relevant and active, engage in dialogue with the community, and understand which sites and people are the most influential for their organization. The results can provide a foundation for crafting strategic decisions, and to measure and analyze the impact of various social media initiatives.

"The explosion of social media conversations creates a tremendous opportunity for companies to gain insight," said Bob Thompson, founder and editor-in-chief of CustomerThink. "Traditionally, these conversations have been captured in CRM systems, emails, and support records. But now people want to use social media to share and discuss issues, complaints and questions. On Twitter alone, 20% of tweets are about products and services. In the emerging Social Economy, organizations that listen to online conversations and engage with customers will enjoy a competitive advantage."

Attensity Cloud provides an easy-to-deploy listening and engagement application for monitoring and analyzing a wide variety of social media. It allows marketing and support personnel to keep tabs on real-time conversations regarding their products, services and brands in blogs, Web forums, wikis, microblogging services including Twitter and Facebook®, and consumer forums such as Epinions.com(TM), and more. In addition to enabling enterprises to listen to customer feedback, Attensity Cloud also helps government agencies hear the voice of the citizen.

"We are delighted that Attensity has chosen to add Attensity Cloud, powered by Radian6, to the company's application suite," said Marcel LeBrun, chief executive officer of Radian6. "The prominence of the social Web is growing for enterprises and government agencies, not only for reputation management, but to support all key business areas such as public relations, customer support, sales and marketing. We're excited to contribute to Attensity's suite of business user applications, as the company enables its customers to generate value from unstructured social media conversations."

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