Agile Computing Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Rene Buest

Related Topics: Agile Computing

Agile Computing: Blog Post

Positive Word of Mouth and Your Brand

You must take an inventory of the people that you know

This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of mouth about you, your service, or your business.

In discovering our personal brand, we found out what the perception is “out there” about us. We also extracted what made us unique, what we felt our strengths were, what others felt our strengths are and crafting a way to help those we connect with know exactly how to speak positively on our behalf. Read Personal Brand and Word of Mouth, Part 1; Personal Brand and Word of Mouth, Part 2 and Personal Brand and Word of Mouth, Part 3 – to catch any of those components you might have missed.

The question remains who do we teach this “word of mouth” curriculum to?

We are all connected. Most of us, on average, according to Sandler Sales Institute, know 200 to 250 people that we have some sort of influence over. They could be contacts such as immediate and extended family members, co-workers, and team or committee members. They also include people in industry associations, social service groups, volunteer activities and past supervisors. Yet, it extends even further to whose your child care provider, the realtor you bought/leased your home from, where you buy your office supplies, where you take your dry cleaning, your dentist, optometrist, tax preparer, eye doctor and the many professionals in their field that you purchase services from. That study doesn’t even include the many online centers of influence that are now “your connections” through LinkedIn, Facebook, Twitter and other social networks.

So, what are your critical connections? Critical connections make a difference in the Three Ps: Personal Life, Professional Life, and your Profitability

Step 1: Take an inventory of the people that you know

One of the areas, when I work with people on making SMART connections that they don’t understand is Step 1 - you must take an inventory of the people that you know. Just like inventory in a business your connection inventory makes a difference on your personal profit line. Whether or not you own your own business or if you’re an executive or an employee with a firm or organization, who you know is an important part of your social capital. So, who do you already know? That’s the questions to ask and the point to start in identifying your critical connections.

Often I’m asked, “Maria, who do I need to know? What do I need to do? What networking events do I need to become involved with?” Start with first things first, go back into your database of clients, customers, contacts, employers, fellow employees, co-workers, people that you know in groups – review or resurrect that list. This list represents people that you have direct contact with. Key question: do you have their information and do you have current information?

This is what I call a “database cull”. When someone reviews their database, they realize they have people at positions they haven’t been at in the last 4-5 years, wrong phone numbers, old email addresses, wrong cell phone numbers. People have even passed away. On the average, there’s about 5 to 8 people on your database that have passed away and you have them currently on your database. Clean up your database. Discard and delete those people from your database that are no longer alive. Keep those who are and begin taking steps to find out their current information. It could be a past coworker and they’ve left the company that you both worked at. Work to find out current information and put a plan to get reconnected. Your social inventory is important and costly. It is where you’ve invested time already – time that can neither be retrieved or recreated. Are you willing to just throw that time away?

You might ask, “do I really need to stay connected with this person?” If it’s someone that you feel strongly about steering clear of, then of course the answer is no. Yet, if you’re not sure and there was no significant event that drove your apart then why not at least find out their newest contact info. You may be able to do that fairly quickly through LinkedIn, Facebook or other mutual contacts. If you’ve already built some rapport with someone, no matter how long ago, if they’ve had a chance to sample your character and competence and you have some level of “know, like and trust” with them and they with you, then why throw that connection away? Too much time is spent in “grip, grin and graze” events or networking activities where you are starting from scratch having to build all of those things in a series of connections. Be sure to look at “who you know”, chance are you already have some of that built with people that you’ve lost touch with. I’m of the mindset that – you never know who someone is, who they will become or who they influence. Review your database.

There’s a whole process to how to rank your database that I walk clients through that yields a strategic plan to connect with your “18 Critical Connections”. The most important part of that process is to have a clean, active and up-to-date database.

In general, you’ll review your database four times, each sweep looking at:

  • Who knows you by name
  • Who enjoys spending time with you and you enjoy/enjoyed spending time with them
  • Who has some sort of idea what you do and you have some sort of idea what they do
  • Who has recommended or referred you to others

In the last installment, I’ll cover what a good social inventory looks like and the best zone to help them speak positively on your behalf that moves, touches and inspires others to action.

Cross-posted on thebuzz101.

oadcasts weekly as the business coach with CBS7. Duron will speak at the 2009 Massachusetts Conference for Women

Read the original blog entry...

More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.

@ThingsExpo Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...