Welcome!

Agile Computing Authors: ManageEngine IT Matters, Liz McMillan, Pat Romanski, Elizabeth White, Xenia von Wedel

Article

Have You Created an Authentic Personal Brand?

Authentic Personal Branding

In life, as in business, branding is more effective, powerful and sustainable than marketing and sales, and an effective way to best the competition. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn’t just for companies anymore. Successful personal branding entails managing the perceptions effectively and controlling and influencing how others perceive and think of you. In today’s instant-message, online, virtual age, a strong personal brand is becoming increasingly essential and is key to personal success. It is fundamental to the positioning strategy behind the world’s most successful people. Icons like Oprah Winfrey, Tiger Woods, Warren Buffet, Donald Trump, Bill Gates and, most recently, Barack Obama.

......READ MORE 
http://rampersad.wordpress.com/2009/01/31/have-you-created-a-personal-brand/

Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently or effectively. You should take control of your brand and the message it sends and affects how others perceive you. This will help you to grow in a specific direction and distinguish yourself as an exceptional professional.

Most traditional personal branding concepts focus mainly on personal marketing, image building, selling, outward appearances, promoting oneself, and becoming famous, which can easily veer into an ego trip and lead to perceptions of egocentricity and selfishness. They define personal branding from a personal marketing (selling) point of view.

Personal branding is more than just marketing and promoting yourself. Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others, when they see or hear your name. Consider the images which come to mind when we think of some well-known individuals:

  • Most people see Oprah Winfrey as powerful and influential, but also warm and caring.
  • Tiger Woods is considered an intense competitor and the greatest golfer in the world.
  • Bill Gates brings to mind gadgets, geeks, and philanthropy.
  • Donald Trump is associated with ego and a decisive ruthlessness.
  • Mother Teresa is the epitome of helping the poor, selflessness and saintly behavior.
  • Albert Einstein is remembered as a great and gentle genius.

Barack Obama is seen as a man of intelligence, integrity and vision, who is fighting for change. His passion for change is the pillar of his authentic personal brand, and it is the primary theme of many of his speeches. “America is a land of big dreamers and big hopes. . . And it is because our dreamers dreamed that we have emerged from each challenge more united, more prosperous, and more admired than before. . . The true test of the American ideal is whether . . . chance of birth or circumstance decides life’s big winners and losers, or whether we build a community where, at the very least, everyone has a chance to work hard, get ahead, and reach their dreams. . . I don’t want to settle for anything less than real change, fundamental change – change we need – change that we can believe in. It’s change that I’ve been fighting for for over two decades. Because those dreams – American dreams – are worth fighting for.”

Note how many times he references authentic dreams. Barack Obama has succeeded by living according to his dream and doing related work that he loves. It’s important to be true to your own dreams and to become the CEO of your personal brand.

The Genius Within You

Anyone can deliver peak performances and be successful in life, because all of us have the genius within us to do so. Success is not something that will come automatically or something that the world will define for you. It’s what you define in your ambitious dream (hope) and in the way you pursue this dream. Remember what Marva Collins said: “Success doesn’t come to you . . . you go to it.” You must have a dream in life, follow your heart and love what you do, if you expect exceptional success. Take the initiative and the responsibility to develop, implement and cultivate your authentic dream, and keep it at the forefront of your mind each day.

Your personal brand should be authentic. Authentic personal branding provides a roadmap for a journey toward a happier and more successful life. Your personal brand should therefore emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love, and developing yourself continuously. Your personal brand should reflect your true character, and should be built on your values, strengths, uniqueness, and genius. If you are branded in this organic, authentic and holistic way, your personal brand will be strong, clear, and valuable to others. You will also create a life that is fulfilling and you will automatically attract the people and opportunities that are a perfect fit for you.

If you are not branded in any unique way, if you don’t deliver according to your brand promise, or if you focus mainly on simply selling and promoting yourself, you could be perceived as egocentric, selfish, and a unique jerk – and branding will be a cosmetic and dirty business.

Love and Respect

Love is an important element in this personal branding equation. It is about loving yourself (self-respect), loving others, and loving what you do. You should love yourself in at least equal measure to others or things. This can be found in most religions: “to love others as you love yourself.” Abraham Maslow said, “We can only respect others when we respect ourselves. We can only give, when we give to ourselves. We can only love, when we love ourselves.” Without knowing who you are, it’s very difficult to love yourself or others. You need to make a positive emotional connection with yourself and find yourself interesting before others can do the same.

An organic, holistic and authentic personal brand will help you unlock your potential and build a trusted image that you can project in everything you do; a brand that is in harmony with your dreams, life purpose, values, passion, specialization and genius.

With an authentic personal brand, your strongest attributes and values can separate you from the crowd. Without it, you look just like everyone else.


Dr. Hubert Rampersad is president of TPS International. This article is based on his new book Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand’ (Information Age Publishing Inc, 2009). You may email him at [email protected]. His websites are www.pbuniversity.wordpress.com and www.Total-Performance-Scorecard.com

More Stories By Hubert Rampersad

Hubert K. Rampersad, B.S., M.Sc., Ph.D. is a Leading Expert on Personal Branding, Bestselling Author, and Keynote Speaker. He is president at TPS International Inc. and Personal Branding University in the US and author of the bestselling books “Total Performance Scorecard” , “Personal Balanced Scorecard”, “TPS-Lean Six Sigma”, and “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand' which have been published in many languages.

Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), journal Measuring Business Excellence (UK), TQM Magazine (UK), and Singapore Management Review. He is also a member of Marshall Goldsmith's prestigious Thought Leader Advisory Board (San Diego), and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. His views on happiness in life and work were published in BusinessWeek.

@ThingsExpo Stories
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.