Click here to close now.

Welcome!

Web 2.0 Authors: Pat Romanski, Jacob Olcott, Elizabeth White, Robin Kent, Joe Pruitt

Related Topics: Oracle, Cloud Expo

Oracle: Blog Post

Cloud Opportunity Missed?

The Cars.gov web site is the biggest 'clunker' in "Cash for Clunkers"

I am guessing that Vivek Kundra, the US Government's new CIO and a strong advocate of Cloud Computing, is sending Barak Obama and Ray LaHood, the US Transportation Secretary, an email saying "I told ya so".

Why? The "Cash for Clunkers" auto stimulus program's web site clunked due to the popularity of the program.

First of all, what is Cash for Clunkers? A US Government program created to stimulate the sales of newer automobiles which also enabled the removal of older, less efficient (lower MPG), higher polluting cars from US roadways. The program will end in less than 24 hours and will be feather in the President's cap. As many as 475K new vehicles were sold under this program. The results so far - the auto industry is pleased with higher sales and reduced inventories; the dealers are mostly pleased with increased sales albeit many are waiting for their government pay backs; the consumers are pleased because of a subsidy on the auto sale. The only people that are not pleased are the administrators of "Cash for Clunkers" and the dealers. Why? Too much demand which exposed inefficiencies.

It appears that the voucher system set up to handle dealer claims was crushed by unusual high demand.  Now "unusual high demand" to me is synonymous with cloud computing. My own definition of cloud computing speaks directly to that point.

"A new way to deploy or virtualize IT using the internet as a method to quickly borrow/use resources (compute, storage, infrastructure, applications) and either keep those resources for any given amount of time or give those resources back after use."

So what happened? The Associated Press (AP) wrote a story about the program and pointed to the government's own back end processes handling the claims from dealers.

"We were not anticipating the number of transactions would be anywhere near what it is at this point," said Daniel Smith, the NHTSA associate administrator overseeing the program in a recent information session with dealers

The government's computer system was also overwhelmed. Some dealers brought staff in after midnight to try to scan and send documents, only to have the online system crash. Transportation officials eventually improved the computer system to smooth the claims process.

The Government highlighted 3 key assumptions that created the problem.

The high popularity - the auto industry forecasted that the program wouldn't have a major effect on sales. Oops! The auto industry should know their business and consumers a bit better. But if that were true, they probably wouldn't be coming in and out of bankruptcy (apologies in advance to Ford and several others).

The dealer sales people - the sales people ‘pre-sold' the program to customers. Whenever the dealers were clued into the Cash for Clunkers program, the sales people found creative ways to take advantage before the actual start date. This caused the initial rush to the Cash for Clunkers web site and crashed the system.

The government entity that handled the claims - this group was rushed to put the entire program together. The AP suggested that Transportation Department officials were presented with just 30 days to get the program up and running. The time crunch probably meant less automation and more human "eyes" processing claims (as evidence, the government added 700 more human claims processors to the original 300 midway through the program).

For any project, the project leader has the typical resource dilemma - a balance of feature set, time, and cost. In this particular case, my guess is that cost was mostly fixed so the tradeoffs are time and feature set... Adding more time may allow you to improve the feature set but the start date was set - so the ultimate tradeoff is feature set. When you don't have additional time or resources, you end up cutting the feature set. My guess is that the front-end web site got the bulk of the attention while the back-end processing got little (the forecast was ‘x' and ‘x' could be covered by 300 claims processors).

Whatever computer systems were scoped for the project, the project team should have considered Cloud Computing as a component to gear up or throttle down the processing needs. That is a bit obvious now (think about the phrase "Monday morning or armchair quarterback") and I could never comprehend the internal hurdles to get this project done. Going forward, I assume that Cloud Computing will be considered.

Preparing and successfully implementing this project with a cloud component could have freed up capital to focus on the automation of claims processing. For example, greatly reducing the capital expense by not buying hundreds of servers and implementing cloud computing could have allowed the project managers to focus on the tougher portion of the program - automating the claims process and reducing the human intervention required to process and complete the claims. In other words, the Cloud implementation could help with the classic cost/time/feature set dilemma - shift the costs previously allocated for capital equipment (physical servers) and shift that cost to programming a better feature set. That is the power of Cloud Computing.

"The program is choking on its own success," said Connecticut Attorney General Richard Blumenthal, who sent a letter Thursday to (Ray) LaHood (US Transportation Secretary) asking it to reform Cash for Clunkers. "It expanded exponentially without sufficient basic preparation."

While Richard Blumenthal's comment above is obvious and lacks a resolution, I imagine Ray LaHood forwarding Richard's email to Vivek Kundra with an email conversation like this:

To:  Vivek Kundra, Federal CIO

From: Ray LaHood, US Transportation Secretary

Subject: HELP - the Cash for Clunkers web processing is a clunker!

Vivek,

I am getting some heat from folks on Cash for Clunkers. I heard you are an expert in something called Cloud Computing. Someone told me that it might have helped us on the Cash for Clunkers web site. I am not sure what Cloud Computing is, but if it prevented us from being embarrassed, I am all for it.

Best regards,

Ray

To which Vivek replies,

Rich,

Sorry to hear about the trouble. I think what you and the Connecticut AG experienced will be likely be a typical IT fiasco based on ‘old school' thinking. We have outlined a way the government can be efficient (yes, oxymoron I know) via Cloud Computing. If you drink the cloud computing kool-aid with me, we will be able to have better options in the future.

Best regards,

Vivek

P.S. Just to let you know, Monday night is when Cash for Clunkers ends (8:00 EST). It will be the busiest time and the web site will probably crash again. Use your political influence to smooth things over. I have an RFQ Document that has an embedded strategy on how we will conquer projects with Cloud Computing in the future. Our Cloud Computing initiative will add a ton of credibility to future programs.

I wish I could see those see those emails!

More Stories By Rich Bruklis

A 20 year veteran of the storage industry, Rich has been a business leader in product marketing. He has seen the industry change from backup on 5.25" floppies to 10,000 cartridge tape libraries with every tape "standard" in between. Rich has supported 5.25" 30MB hard drives and launched disk arrays with hundreds of drives. Most recently, Rich has focused on business continuity and disaster recovery.

While the hardware industry continues to experience BBFC (Bigger, Better, Faster, Cheaper), there is a cloud on the horizon that is about to disrupt that trend. Cloud Computing will fundamentally change the IT world much like the network changed client-server computing.

@ThingsExpo Stories
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
VoxImplant has announced full WebRTC support in the newest versions of its Android SDK and iOS SDK. The updated SDKs, which enable audio and video calls on mobile devices, are now compatible with the WebRTC standard to allow any mobile app to communicate with WebRTC-enabled browsers, including Google Chrome, Mozilla Firefox, Opera, and, when available, Microsoft Spartan. The WebRTC-updated SDKs represent VoxImplant's continued leadership in simplifying the development of real-time communications (RTC) services for app developers. VoxImplant (built by Zingaya, the real-time communication servi...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
SYS-CON Events announced today that Optimal Design, an Internet of Things solution provider, will exhibit at SYS-CON's Internet of @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Optimal Design is an award winning product development firm offering industrial design and engineering services to the consumer, medical, and defense markets.
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured. In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forward for enterprises who wish to leverage the resulting complex recurring revenue models, adding valu...
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Software Development, Product Management and Product Marketing, applied across Wireless, Unified Communic...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you’ll have no problem filling in your buzzword bingo cards.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust I...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this case) takes into account the number and quality of contextual references that a user receives.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter.
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...