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Brand "Environment?" What's That?

Obamas in white Have you heard of the term “brand environment?”  Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you.  Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets, and even where you might choose to host a dinner for your clients.  Each and every decision you make that might give others a “clue” about who you are and what you’re like equals your brand environment.

As many of you may have already figured out I live in Pittsburgh, PA – the upcoming host to this year’s G-20 summit, attracting political leaders that comprise 85% of the world’s economy.  The White House announced its venue locations for various aspects of the Summit.  The venues chosen by the White House are “on brand” for Barack and Michelle Obama since they tie into their values, initiatives and political goals. 

Michelle Obama, for example, is hosting a luncheon at the Andy Warhol museum near downtown Pittsburgh.  According to the Pittsburgh Business Times, they chose the venue because of the “worldwide popularity of Warhol’s art and due to the museum’s reputation as a hub for community dialogue.”  It also continues to exude Michelle’s “hip and cool” persona. 

Michelle is also leading a tour of world leaders through the Creative and Performing Arts School to exemplify her commitment to arts education.

President Obama is hosting a working dinner at Phipps Conservatory and Botanical Gardens.  The Pittsburgh Business Times reports that the White House chose this venue “in part because of the green-friendly features of the facility that include an earth-sheltered welcome center and a Tropical Forest Conservatory described as the world’s most energy efficient.”

The Obama’s and White House officials do an incredible job of keeping this administration on brand.  It’s all in the details…see what else you notice.

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By Guest Blogger:  Rachel Gogos, Editor-in-Chief of YOUnique.  CEO & Founder of brandiD - personal branding strategy, social media solutions and superstructing the tools you need to help you get noticed online and off. 

Cross posted at RachelGogos.com

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More Stories By William Arruda

Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry.

William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in countless publications, including Time Magazine, the Wall Street Journal, Forbes and the New York Times. William is the coauthor of the bestselling book Career Distinction. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master’s Degree in Education.