Welcome!

Agile Computing Authors: Mehdi Daoudi, Liz McMillan, Pat Romanski, Elizabeth White, Zakia Bouachraoui

Related Topics: CRM, Agile Computing

CRM: Article

Where to Plug Your Personal Brand

Consistency builds brands, and this is especially true when it comes to personal branding

Consistency builds brands, and this is especially true when it comes to personal branding.  Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently across all of the channels in which you participate.

The more consistent all of your own marketing efforts are both online and offline, the more powerful and memorable your personal brand impression will be on all current and prospective stakeholders in your career.

Regardless of where you are in your own personal branding process, here is a shortlist of just some of the places where you can plug your personal brand in order to optimize the delivery and effect of your personal brand:

•    Website/Blog: If you are interested in creating your own website or blog or already have one, this is a great place for you to start plugging your personal brand.   Include your one-or-two-word personal brand and brand statement or pitch in the site’s subtitle or description, or create a page or post about yourself and link to it from your site menu.  You might also consider purchasing a custom domain name (i.e. your own name, your personal brand) to really establish your site as the hub for your personal brand and other important information about yourself.

•   LinkedIn: Make sure to include your one-or-two-word brand in your LinkedIn profile subtitle so anyone searching for professionals can easily identify you.  Also, include your brand and supporting brand statement or pitch in your profile’s summary section. If you have a website or blog that supports your personal brand, don’t forget to include it in the external website links on your profile.  You may also include your personal brand in your signature when answering questions under Answers or when posting threads or responding to threads on the discussion boards of any LinkedIn Groups you have joined.

•    Twitter: While you only have a short bio section on your Twitter page, make sure to plug your personal brand and/or pitch in whatever description of yourself and your efforts you provide.  Also consider including a link to your personal website/blog or LinkedIn profile.

•    Facebook: Include your personal brand in the “about me” box below your picture on the left-hand side of your profile page.  This is a small and subtle way to incorporate your professional, personal brand into your social networking activities.

•    Email: Include your personal brand and any links to your website, blog and/or professional networks in your email signatures.  This will help communicate your brand internally within your company, school or organization, as well as externally with family, friends, customers, partners, prospective employers and recruiters.

•    Voicemail: You may choose to include your personal brand in your voicemail message so that all callers, known or unknown, hear you present your own brand.

•    Resume: Many professionals are now including a personal summary/objective at the top of their resumes.  This is a useful place to include your personal brand and pitch.

•    Cover Letter: In your cover letters, whether in email or document format, include your personal brand and pitch in a paragraph following your initial introduction paragraph.  No matter how you tailor the rest of your cover letter to fit a specific opportunity, this presents you and your promise beyond your experience and skills and makes you more memorable.

•    Interviews/Networking: Whenever appropriate in your networking efforts and interviews, make sure to tell others about your personal brand.  Hearing your personal brand in-person or on the phone is much more powerful and impressive than reading it, so make sure your contacts and interviewers hear your personal brand.  In interviews, your personal brand and pitch come in handy when you are asked the “Why should we pick you?” questions.

•    Business Card: While business cards are becoming increasingly obsolete, they can still be a great way to brand yourself to others when on-the-go and meeting career stakeholders in-person.

•    Forums: Include your personal brand and links in your signature on any forums in which you participate.

•    Articles: If you contribute blog posts or articles online or offline, make sure to include your personal brand and links, if appropriate, in your bio line at the beginning or end so to tie your content directly to your brand.

•    Comments: If you make comments on articles or blog posts online, include your personal brand and link in the signature under your comment.

As stated before, this is simply a list of some of the places you can plug your personal brand and pitch to help you get started or optimize your branding efforts.  If you are a member of other networks, job sites, online or offline groups, don’t hesitate to plug your personal brand there, too.

Lastly, remember that coordinating colors, images, tone, wording and other similar components across the channels listed above helps to increase consistency and optimize your brand-building efforts.

More Stories By Chris Perry

Chris Perry is a Gen Y Brand and Marketing Generator, a Career Search and Personal Branding Expert and the Founder of Career Rocketeer, the Career Search and Personal Branding Blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...