Welcome!

Agile Computing Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Pat Romanski

Related Topics: Agile Computing

Agile Computing: Article

25 Ways to Use Customer Success Stories to Grow Your Business

Increase buyer confidence throughout your sales, marketing and PR

A customer story is one of the most versatile and powerful types of promotional content any organization can create. Here are the top 25 ways you can use case studies or success stories - or summaries of them - to establish or reinforce credibility, educate audiences, and validate products, services and organizations.

Note: "Customer stories" refers to customer case studies or success stories.

  1. Web sites - Tease and link to customer stories right from the home page, and include customer stories with all relevant product and service pages.
  2. Newsletters - Run customer stories in newsletters that go to customers, employees and partners.
  3. Direct marketing - Highlight a customer success in a mailer to prospects and customers, either a full story or overview.
  4. Case-study booklets - Create booklets that highlight several of your key customer stories.
  5. Email - Capture the attention of prospects or customers by using a compelling customer story in an email campaign or to a single contact.
  6. Advertising - Showcase a customer success in an ad run in a key industry publication or web site.
  7. Webinars - Invite a successful customer to present its story on a webinar for prospects or customers.
  8. Events - Invite customers to tell their story at industry conferences or other events.
  9. Training sales reps - Integrate customer successes into sales training to educate and excite them about the value that products and services deliver for customers. Then make sure those sales reps are armed with those same stories.
  10. Examples in PowerPoint presentations - Add slides into sales presentations that showcase a couple of customer successes.
  11. Sales letters - Get the attention of busy prospects by kicking off a sales letter with a compelling customer story.
  12. Sales conversations - People immediately respond when someone starts telling a story. Engage prospects in live or phone conversations with a relevant example of a successful customer.
  13. Voice mail - Mention a customer success, preferably with a specific measurable result, in a voice mail to a prospect. Mention another key result in the next voice mail.
  14. Proposals - Include a couple of customer stories in a proposal for new business.
  15. Venture-capital proposals/presentations - Do the same when making your case for investment capital or loans.
  16. Press releases - Catch the attention of busy editors with a "story press release," one that highlights the success of a specific customer.
  17. Pitching stories to the media - Send a short pitch to a targeted media contact with a compelling customer success story as the angle.
  18. Contributed articles - Submit an article featuring a customer success (written by the vendor company or customer) to a publication or website targeted your audience.
  19. Industry awards submissions - Include full or summarized customer stories with awards applications.
  20. Employee/volunteer orientation - Before any employee or volunteer begins work, use customer stories to educate them about the organization's value to those it serves.
  21. Fundraising appeals/grant proposals - Nonprofits can weave success stories into every printed, verbal or other appeal for support.
  22. Annual reports - Bring life to an annual report by showcasing the people and companies behind the numbers.
  23. Public-service announcements - Nonprofits can powerfully communicate their messages by telling the successes of those they serve.
  24. Your hold message - Why not refer to a customer success story right on your phone hold message? As callers wait, they'll learn about the value of your products or services.
  25. Online communities - Showcase success stories in online customer or partner communities.

More Stories By Casey Hibbard

Casey Hibbard is the founder and president of Compelling Cases, Inc. and author of "Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset." She has helped dozens of companies create and manage nearly 500 customer case studies and success stories over the past decade. Casey is featured in numerous books, articles, and teleclasses. She consults with organizations one-on-one and conducts online customer-story classes.

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.