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Jones Lang LaSalle Launches Cutting Edge Social Media Campaign for its Retail Portfolio

Malls aim to leverage innovative tools to connect with community and shoppers

ATLANTA, Aug. 3 /PRNewswire-FirstCall/ -- In a creative and innovative approach to engaging customers and driving mall traffic, Jones Lang LaSalle has launched a social media campaign for its third-party managed mall portfolio. Each participating mall will begin engaging Facebook and Twitter to share "insider" information about little-known sales at retailers, impromptu events and other valuable information that will promote mall traffic even during the economic downturn.

The campaign will be launched at all participating malls in a phased approach. Thirteen malls recently commenced the campaign, and nine more are scheduled to launch before year-end. Jones Lang LaSalle is a leader in experimenting with new media opportunities including this retail social media campaign.

"Back-to-School and Holiday 2009 are more critical than they've ever been for the retail industry. Social media tools provide perfect channels to communicate and connect with our shoppers to help drive sales during these important times," said Greg Maloney, President and CEO, Jones Lang LaSalle Retail. "We know that by engaging with our shoppers, members of the community and even retailers at our own centers, we will be able to increase traffic and give a boost to the entire retail sector."

During the crucial 2008 holiday season, Jones Lang LaSalle was one of the first mall managers to launch a mobile marketing initiative at 23 malls the weekend after Thanksgiving aimed at assisting retailer sales during the critical "Black Friday" weekend. Customers were encouraged to text a keyword upon arrival to the mall to receive daily holiday specials and discounts from participating retailers via text.

"We know that in order to be successful we need to provide our 'friends' with valuable information they couldn't get anywhere else. We are determined to provide quality tweets and posts," added Beth Faulkner, Regional Marketing Manager, Jones Lang LaSalle. "For example, Village Mall in Auburn, Alabama just posted that its retailer, Body Central, put up an entire wall of Auburn themed clothing and even included photos of several outfits. This information wasn't advertised, so unless a shopper was in the mall and in the store, there was no way to know that Body Central is excited about the upcoming football season and has so much of this merchandise available."

Jones Lang LaSalle Retail engaged The Dealey Group out of Dallas to provide strategic leadership and support on its social media campaign. "Jones Lang LaSalle continues to be ahead of the curve in engaging customers in new and relevant ways," said Ron Brady, President of The Dealey Group. "The new social media campaign is just one more example of that breakthrough thinking."

SOURCE Jones Lang LaSalle

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